Faux Metallics, Real Hooks

One would not imagine that basic, low-end, all-wire hooks could look so good gracing a brushed aluminum vertical display surface. Though not as shiny as chrome, the galvanized hooks nevertheless match and go well with a non-shiny, brushed aluminum background. Even more amazing is that the surface is faux … a thin, maybe even paper thin, foil-like finish. Additional proof is the metal slatwall channel inserts preventing pullout and failure of the less-than-solid-metal backing. A great look at a bargain price.

Always ask for samples when outfitting a display surface. Not all slatwall is created equal, and reinforcing channel inserts may change the fit. Every reputable manufacturer will happily provide samples, particularly in cases where a slatwall channel insert is involved. Check the fit before you place your order for 1,000, 10,000 or 100,000 hooks. You’ll be glad you did.

See “Slatwall Hook Plays Up Jewelry” for another inexpensive but terribly good looking hook arrangement. And SEARCH “Best Practices” for more practical advice on hooks and retail fixturing.

For other visual treatments see…
Color Fixtures and Finishes in Retail

2 thoughts on “Faux Metallics, Real Hooks

  1. Ask any retailer the definition of a “great look”. The answer would be a full product presentation with no part of the display showing! I would say the above with some display showing to border or frame the product.

    Granted if you sell out of an item and the store staff are too slow to fill the goods back in, then the exposed display does look better then conventional slotwall or pegboard.

    Jerry Birnbach & Associates
    http://www.jerrybirnbach.com
    Just remember that slotwall works well in aligning product in the horizontal direction. However the downside of slotwall is the strict dimensions in the vertical position. If you product package hanging on the peghook is in multiples of 2.75″ on a 3″ on center slotwall spacing life is beautiful If the package is over that dimension, the end result is you have to skip a row when placing the item one over the other. When you calculate the lost area due to the spacing it could result in $100 per sq. ft. loss in sales productivity. Multiply that loss over an entire store of slotwall and it isn’t a pretty story.
    Remember form follows function and if the product and packaging works to the slotwall strict rules that is a good solution. If not, you are penny wise and pound foolish.

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