Bottle is Hung to Merchandise

This bottle hangs not stands. A plastic, die-cut “tent” creates the vertical carrier. Given that the cap screws down inside the tent configuration, I’m not sure how this point-of-purchase packaging is mass-produced. But it allows the item to self-merchandise both hanging and standing, and may gain it space in retail.

For other innovative item self-merchandising see…
WD-40 Display Flattery
OtterBox Box Outdoes Itself
T-Shirts Retail in Tubes
Cap Brands and Hangs Product
Removable WD-40 Hang Tabs
Puzzle Package Self Promotion
Bottles in Strip Merchandiser
Bottle Hung to Merchandise
Tube Hangs and Retails Itself
Hanging Tube Self-Sells
Cookware Merchandises Itself
Neck Support for Water Bottles
Loop Hook Feeds Bottles Water
Waterbottles One-Up on Slatwall
Loop Hook Provides Neck Support
Store Self-Dispenses T-Shirts
Potion and Elixer Merchandising
Spoon Rest Package Overlay is Die Cut

For a visual Pinterest Board summary see…
Self-Merchandising Displays and Packaging in Retail

11 thoughts on “Bottle is Hung to Merchandise

  1. On Fri, Sep 16, 2011 at 11:55 PM, Laura Jordan
    ‪‬ wrote:

    Dear Mr. Kadysewski,

    I’m a PhD student writing up  academic research about the experience of retail work in the US, and I was pleased to come across the pictures in your “Fixtures Up Close” blog.  There is one picture in particular–“Bottle is Hung to Merchandise” (from August 9, 2011) that I think would do a great job of helping the reader envision a shelf-conditioning process that one of my interviewees describes, and I would love to use it, if it’s okay with you.  (You would of course get full credit).

    The current format that I am working with is a PhD thesis, but future possibilities for publication would include academic articles and/or possibly a book.

    Please let me know if this would be okay!

    Thanks, and best wishes,
    Laura

    Laura K. Jordan, M.A.
    PhD Candidate in Social Anthropology
    University of Manchester

    Now available:  Jordan, Laura (2011) ‘Avoiding the Trap: Temporary Identity as a Means of Coping with Low-Wage, Part-Time Jobs”. In Irena Grugulis and Ödül Bozkurt (eds.), Retail Work. Hampshire: Palgrave Macmillan.

    1. Dear Laura:

      What a unique compliment to be asked to be cited in someone’s PhD Thesis. Of course you may use the images and any copy from my FixturesCloseUp Blog.  I am attaching high resolution versions in case you need to image on paper or ultimately print commercially, as you hint. I am copyrighted, but can be freely quoted and reused according to a Creative Commons License ( http://creativecommons.org/licenses/by-sa/3.0/ ) … something I truly believe in, the sharing of all creative or intellectual work of any nature. All you need do is cite me and FixturesCloseUp.com as your source.  I would love to see the context in which you use the images in support of a paper on Social Anthropology. But that is human curiosity not a use requirement.

      May I praise you on your educational achievements. In Social Anthropology terms I have always considered advanced education “trial by ordeal” ( http://en.wikipedia.org/wiki/Trial_by_ordeal ).  I spent 6-1/2 years including summers at university wending my way through an AAS, BT and ultimately MRPl.  But I finally exhausted myself “tilting at windmills”( http://en.wikipedia.org/wiki/Tilting_at_windmills ) and never had the mental energy to drive me to achieve a PhD. Kudos to you on the cusp of your achievement. Please let me know if I can help in any other ways. My wife ( http://www.linkedin.com/in/margaritkadysewski ) and I are extreme Anglophiles with a love of London. We would be happy to travel and testify at your Oral Thesis Defense if that is still common in Academe, as it was in my ancient educational epoch.

      Best wishes.

      Tony Kadysewski
      336 Four Seasons Drive
      Drums, PA 18222
      UNITED STATES of AMERICA

      Cell 570-578-9223

      Read My Blog, Fixtures Close Up, at…
      http://fixturescloseup.com/

      See My LinkedIn Profile…
      http://www.linkedin.com/in/tonykadysewski

      Meet Me Corporately at…
      http://www.triononline.com/contact/bio.php?cid=100 

    2. Laura

      Happy to be of service. And I admire your courage for pushing forward in a very competitive field. The goal of a PhD is laudable. And in this day and age even corporations like Microsoft employ Anthropologist in research for insights on how populations want to interface with their technology. So there are many fascinating things you might get involved in. (Though I confess to you I am more Macintosh than Windows).

      Learning something of the thread of your interview and thesis chapter you might also care to view …

      http://fixturescloseup.com/2011/06/16/how-pegboard-could-should-look/

      http://fixturescloseup.com/2010/11/05/continuous-strip-scan-hooks/

      http://fixturescloseup.com/2010/02/28/impressive-hook-alignment/

      http://fixturescloseup.com/2009/09/20/holy-grail-of-retailing-lost/

      You might also care to browse the results of a search on “Best Practices” …

      http://fixturescloseup.com/?s=Best+Practices

      Some of these posts are much older, and I might have a difficult time backtracking the high resolution images. But I would certainly try. Just tell me what might be of value.

      Meanwhile best of luck on the thesis, and many thanks for brightening my day with the knowledge that someone finds my FixturesCloseUp ramblings of value.

      Be well,

      Tony Kadysewski

  2. On Sun, Sep 18, 2011 at 9:08 PM, Laura Jordan wrote:

    Dear Mr. Kadysewski,

    Thank you so much for all the forms of kindness that you have sent– your e-mail, your high-res pictures, your permission, and your show of support. It is extremely generous of you to offer come to the viva; I’m afraid you are correct that they have indeed evolved into more of a closed-door affair. I will however be very grateful to cite your blog along with your name in the photo credit.

    I admire the amazing depth of your knowledge about retail marketing, and it sounds from your expertise on the subject that a PhD would almost be superfluous. As you suggest, the “trial” only really makes sense if you need it… In my case, there’s not much you can do in anthropology (besides waitress) without one, so here I am!

    The chapter that I’m working on right now is about ways in which clerks at a major US retailer have reacted to a recent spate of policy changes. Admittedly, what drew my attention to this picture was not so much the hanging-bottle concept (which is cool in itself), but rather the fact that it clearly captures small items hanging from a hook with the items concentrated near the back of the pegboard– the hope being to help the reader visualise a situation of resistance that “Wayne” describes in the following interview segment:

    =========================
    Wayne: When I hired in, it was just “Everything [on shelves and pegs] goes back.” And then they would say, “We need you to bring ‘em forward. All of them.” And then they would say, “You know, that’s too much work; just bring the front two forward.” And then they said, “You know what? You don’t need to do that anymore. Just push ‘em all to the back, because customers don’t care. Just push it to the back.” And, now they’ve gone back to, “We need them all pulled forward.” [Laughs]

    Laura: So it looks full. Yeah. [Dramatically:] “Make up your mind!”

    Wayne: Yeah. It’s changed so many times, so I told my manager straight out, “I’m not pulling them forward, because in another couple of months, they’re going to switch it back again.” And it makes more sense; I mean, the way the pegs are manufactured, they lean backwards. They’re created to hold everything back, so that it doesn’t fall off the front. That is the way they are made. That is, you know, the intended use of them. So you tell me to pull them forward, but it’s going to slide back anyway. Just naturally. …So I told [my manager], “I’m not doing it,” and (s)he was like, “I didn’t hear you say that.” [Laughs] And I was like, “Okay.”
    =========================

    Thank you once again, and with best wishes,
    Laura

    Laura K. Jordan, M.A.
    PhD Candidate in Social Anthropology
    University of Manchester

    Now available: Jordan, Laura (2011) ‘Avoiding the Trap: Temporary Identity as a Means of Coping with Low-Wage, Part-Time Jobs”. In Irena Grugulis and Ödül Bozkurt (eds.), Retail Work. Hampshire: Palgrave Macmillan.

    1. Sadly I cannot source the majority of what I see. I am merely a roving fixture reporter … working from a leash attached to my wife who shops intensively. But I am a “creative commons site” … which means you may use my material. Feel free to download the photo and shop it around with your venders. All you need do is cite me as the source.

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