Card Wobble on Butterfly Hooks

I was fascinated that carded Gift Cards positively refused to hang precisely straight and level even on these flat-topped Butterfly Hooks. The overall effect was not bad regardless. The hooks were just a bit irregular in alignment themselves, but then injection molded plastic hooks need only achieve “commercially acceptable” quality standards not ultimate precisian. The card die-cutting and even pegboard pert may also have contributed to the minor display irregularity. But again the display achieved its goal reasonability well. CLICK the gallery to inspect the display and hook itself more closely.

NOTE: One of the six Gallery Photos above somehow took on a wrong rotation and faces incorrectly. As fixture expert, can you spot the incongruity?

COMPARE directly to…
Card Wobble on Butterfly Hooks” (This Post)
Back Labeling Butterfly Hooks
Custom Perfed Gift Card Display
Custom Perfed Back-Labeled Butterfly Hook
Plastic Uniweb-Based Display Design
Color Code on Butterfly Hook

To research Back Labels in Pinterest SEE…
Back Labeled Fixtures in Retail

For all Butterfly Hook topics SEE…
Metal Butterfly for Metal Perf” (This Post)
Card Wobble on Butterfly Hooks
Custom Implementation of Back Labeled Butterfly
Butterfly Hook Up-Close and Personal
Back Labeling Butterfly Hooks
Color Code on Butterfly Hook
Hybrid Grid Hook Now For Pegboard Too
Slide-in Butterfly Plastic Hook
Color-Coding Without Color Legend
Tea-Bag-Size Pouch as Back Tag
Butterfly Corrugated Hook Closeup
Removable Butterfly Hook Scan Arm
No-See-Em Butterfly Hook for Jewelry
Plastic Uniweb Butterfly Hook Display
Butterfly ICC Kaizen Is Multi-Use?

For a visual Pinterest Board summary see…
Hooks: Butterfly Display Hooks in Retail

For other Gift Card fixture concepts see…
Card Wobble on Butterfly Hooks” (This Post)
New Jersey Style Gift Card Holder
Corrugated Christmas Gift Cards Trays
Custom Perfed Gift Card Display
Custom Implementation of Back Labeled Butterfly
Auto-Feed Point-of-Purchase for Gift Cards
Gravity Sledges for Gift Cards
Shelf Edge Gift Card Holder
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Wire Loop Gift Card Frontstop
Channel Replaces Pegboard
Slot-Mount vs Hole-Mount Hook
Straight-Entry Table-top Spinner for Gift Cards
Hooks Sell Hay With The Horses
Periscope Gift Card Hook.”
90° Hook Secures Gift Card Boxes
Corrugated Gift Card Hook on a Curve
Corrugated Hook Used on Metal
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Guarded Multi-Surface Multi-Hook for Gift Cards
90° Tip Safety Loop Multi-hook For Gift Cards
Positive Retention 90° Loop Hook
Preformed Tab for Gift Cards
Pin-Up Hook Fills New Gift Card Need
Outlandish Stepped J-Hook
Common vs Custom Gift Card Hook
Vertical Loop Hook For Gift Cards?
Plug-in Gift Card Hook of a Different Sort
Removable Butterfly Scan Arm
Display Hook Converts to Scan
Simple Hook, Stellar Gift Card Display
Expanded Metal Display Surface for Gift Cards
Display Depth of Field Deficiency
Why Aren’t Gift Cards Vertical?

For a visual summary Pinterest Board see…
Gift Card Merchandising and Fixtures

Expand your creative color thinking with…
Color: Blue in Retail Fixtures
Color: Black in Retail Fixtures
Color: Red in Retail Fixtures
Color: White in Retail Fixture
Color: Yellow in Retail Fixtures
Color: Assorted Fixtures and Finishes

For other short and small hook posts SEE…
Metal Butterfly for Metal Perf
Slide-in Straight-Entry Self-Adhesive Plastic Hook
Re-thinking Plastic Hook Design for Slot
Outlandish Tiny Stepped J-Hook
Upgrade Simple Hook to Significant
Mini EndCap J-Hook
Micro Hook, Maxi Gift Card
Simple Hook, Stellar Gift Card Display
Slot-Mount vs Hole-Mount Hook
Pygmy Utility Hook for Slatwall
Expanded Metal Display Surface
Color-Coded Gift Card Back Tags
Corrugated Hook Used on Metal
Plastic Hook Backplate Kaizen
Positive Retention 90° Loop Hook
3M Command Strip Hooks for P•O•P
Tiny Pouch as Back Tag
Guarded Multi-Surface Multi-Hook
Corrugated Hook on a Curve
Rectilinear Polygon Jewelry Hook
No-See-Em Clear Plastic Hook for Jewelry
Chromed Slatwall and Micro Hook
Preformed Tab for Gift Cards
Hook Lug Failure Redux
Is Strip Merchandiser Riveted?
Common Loop vs Custom Hook
Plug-in Gift Card Hook of a Different Sort
One-Hole Hooks Compared
Removable Butterfly Scan Arm
Display Hook Converts to Scan

For small Pin-up Hooks SEE…
Pin-Up Hook or Micro Faceout?
Endless Basket Keeper Solution.
Pin-Up Hook Fills New Cashwrap Need.
Preformed Tab for Gift Cards
Pin-Up Hook for Wire Grid.

For small hook compendiums on Pinterest SEE…
Tiny Hook Solutions in Retail

Pin-Up Hooks in Retail

84 thoughts on “Card Wobble on Butterfly Hooks

  1. The hook opening seems to be poorly designed with two flaws. There is a step at the outer corners and a very broad center triangle. A slight misalignment to one side causes the cards to rest on two different levels, causing tilt. A 3rd issue is that this hook has many cross-ribs to hold the cards position. Better would be the typical hooks shown in your “COMPARE directly to….” list. Lastly, the 5th photo appears to show the hook rotated from it’s proper position.

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