Rack Violates Rule of Tangency

USPS Angled Rack Unpropped Main Comp

Though hard to see, there is a 10º to 15º cant off perpendicular to this Literature and Business Envelope Stalwall Rack. The topmost view further reinforces the design direction with an angled rear product stop. But to me the “cant” is too small to provide any significant advantage or benefit. Here I think the 2D Rule of Tangency can be applied to a 3D construct: “Objects should be completely aligned, or if not, misaligned significantly enough to show that the misalignment was purposefully done.” This rack almost appears to be damaged and slightly bent, rather than angled for some true purpose. CLICK the gallery below for additional views. (Law of Tangency definition mine. I have never seen this written down as a design precept, only heard anecdotally. I am nevertheless a believer in it, even if the AIA Chairman of my Graduate Program never expounded it himself.)

Check for other Interim Posts!

For Postal and Office-Services posts by Title…
Top-Stopped Box Holder Hook
Rack Violates Rule of Tangency
Three Mailers, Single Rack
Paper Well-Presented
Mailbox Point-of-Purchase Sign Promo
Miniature Wood Crate as Shipping POP
Office In-store Mailing Service Promo
Santa Mailbox In-Store
Santa Mailbox In-Store Redux via YouTube
Famous Fashions for Anglophiles
Cross Sell Postage Stamps at the Shelf Edge
Direct-Mail Direct from Store
Postage-Paid Greeting Cards

For Postal and Office-Services resources see…
Postal and Office Services Tag” for a scrollable list of discussions.
Postal and Office Services Pinterest Board” for a visual summary.
Postal and Office Services Index Page” for all resources and links

For mainline Literature Rack coverage see…
Hinge Adjusts Literature Rack Width
Literature Rack Employs Safety Belts
Pallet-Rack-Specific Literature Holder
Feather-Weight Auto Feed En Masse
Selling ‘How to’ At The Shelf Edge
Literature Holder Sells Toys Instead
In-Your-Face Book Rack Arm
Pimped-Out S-Hook Mount Literature Holder
Shelf-Edge Business Card Holder
Rack Violates Rule of Tangency
Three Mailers, Single Rack
Transparent Paint Bucket Offers Pamphlets
Office Services In-Store Mailbox Promo

For Postal and Office-Services resources see…
Literature Holders Tag” for a scrollable list of discussions.
Literature Holder Pinterest Board“ for a visual summary.
Literature Holders Index Page” for all resources and links

For more blue fixturing by Title
Rack Violates Rule of Tangency
Wide vs Narrow Attached-Back Hooks”
Wall Tag in Brilliant Blue
Pantone vs Munsell Color Systems
Retail Categorization by Shelf-Edge Color
Beige Hooks on Blue Slatwall
Branded Twin Label Strip for Hook
Euro Slatwall Channel Inserts in Color
Label Strip and Shelf Edge Sign Colors Match

For Blue Fixtures resources see…
Blue Fixtures Tag” for a scrollable list of discussions.
Blue Fixtures Pinterest Board“ for a visual summary.
Blue Fixtures Index Page” for all resources and links

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