Mickey Mouse Ears Are the Sell

Walt Disney’s beloved Mickey Mouse is surely one of the most licensed cartoon character brands. Here his signature ear silhouette becomes the package shape itself. I liked the concept but found that the shadowy shelf edge and glaring white pump tops obscured the main communication … The head form of Mickey the Mouse. Not easy challenges to overcome. What would you do? Move the pump top to the rear? Change the signature black of Mickey’s head silhouette to a color that better stands out? Now you know why I am not a designer. I see the problem. I can ask the right question. But often I don’t know the solution. Its the solution that makes the money.

For other famous characters see…
Betty Boop’s Holiday Best
Harajuku Lovers Point-of-Purchase
Character Licensed Item Display

Compare directly to…
Puzzle Package Self Promotion

For Self Merchandising posts by Title…
Mickey Mouse Ears Are The Sale
Item is Two Sizes, Package is One
Knife Guard is Knife Displayer
Union Jacking Cosmetics
Personalizing Package Shapes
WD-40 Display Flattery
OtterBox Box Outdoes Itself
T-Shirts Retail in Tubes
Magnets as Fixtures
Cap Brands and Hangs Product
Removable WD-40 Hang Tabs
Puzzle Package Self Promotion
Bottles in Strip Merchandiser
Bottle Hung to Merchandise
Tube Hangs and Retails Itself
Hanging Tube Self-Sells
Cookware Merchandises Itself
Neck Support for Water Bottles
Loop Hook Feeds Bottles Water
Waterbottles One-Up on Slatwall
Loop Hook Provides Neck Support
Store Self-Dispenses T-Shirts
Potion and Elixer Merchandising
Spoon Rest Package Overlay is Die Cut

For Self Merchandising resources see…
Self Merchandising Tag” for a scrollable list of posts
Self-Merchandising Pinterest Board“ for a visual summary
Self Merchandising Index Page” for all research links

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s