Psychology of New vs Old Money

POPAI website screen capture
Image Courtesy of POPAI.com

I have an ongoing major thread of Sales Empowerment and Psychology in fixtures, visuals and merchandising, but this reference fits more rightly with a sub-thread of academic discussions of Sales Psychology. I won’t spoil the story by giving away the ending. For that you need to see POPAI and Gregory Smith‘s article “Show Me The (Tattered, Worn) Money.” It might even influence how you dispense cash and change at the checkout. Then be sure to return for for more academic and psychometric discussions here.

See the POPAI article at…
Show Me The (Tattered, Worn) Money.”

For Sales Psychology of an academic nature see…
Psychology of New vs Old Money” (This Post)
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

For Sales Psychology and Empowerment by Title…
‘I Shop Therefore I Am’ Snowclone
Return Policy Empowers Sales
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Retailing a Golden State of Mind
Brand Celebrates Itself Literally
Hugs and Kisses Henri Bendel
Love Henri Bendel Dress Form
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Thick Quilt as Sales Psychology
Pillows Provide Truly Soft Sell
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Girls Shoes Square-Branded by JCP
Endcap Square is JCP Branding
Great Gifts Branded Tag

For Sales Psychology and Empowerment resources see…
Sales Psychology Tag” for a scrollable list of discussions.
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

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