Fixed Wire Tray Merchandising

Open Wire Tray Shel Management Naked

Open Wire Tray Shelf Management ProppedBagged, pouched and gussetted side dishes like this benefit from an assist in staying upright, faced and billboarded in the direction of the user by Open Wire Trays. Customers respond and sales go up. Usually there are a bank of these open wire auto-feed units, creating a massed display that extends the visual impact farther up and down the aisle. These two units were found alone, a Horatius at the Bridge example of Knorr projecting point-of-purchase savvy down into even convenience and drug store food merchandising. I’ll bet these two items were marketed here because other their broad everyday appeal. While in full grocery I would expect these as well as more exotic choices. Note the trays are sized for Knorr, making re-purposing more difficult, and upgraded with rubber feet to maintain a better grip on the shelf edge.

Compare Directly to…
Fixed Wire Tray Merchandising” (This Post)
Variable Wire Tray Merchandising
Kielbasa Shelf Management with Auto Feed
Softgoods Vend in Pusher Tray
Bar Mount Pusher Trays and Pie a la Mode Cross Sell

For related auto-feed post see…
Mike and Ike in Pusher Trays
Shelf Management on a Zigzag
Side-Mount Wire Pusher Extension
Fold-down Front Product Stop
One-up Pushers for Toothbrushes
Portfolios in Pusher Systems

For light-duty auto-feed pushers see…
Auto-Feed Point-of-Purchase for Gift Cards
Auto-Feed Pusher Hook Rack
Feather-Weight Auto Feed En Masse

For all Auto-Feed Fixtures resources…
Auto-Feed Fixtures Tag” for a scrollable list of discussions.
Auto-Feed Fixtures Pinterest Board“ for a visual summary.
Auto-Feed Fixtures Index Page” for all resources and links

Auto Feed Fixtures Pinterest Board for FixturesCloseUp

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