Bagged, pouched and gussetted side dishes like this benefit from an assist in staying upright, faced and billboarded in the direction of the user by Open Wire Trays. Customers respond and sales go up. Usually there are a bank of these open wire auto-feed units, creating a massed display that extends the visual impact farther up and down the aisle. These two units were found alone, a Horatius at the Bridge example of Knorr projecting point-of-purchase savvy down into even convenience and drug store food merchandising. I’ll bet these two items were marketed here because other their broad everyday appeal. While in full grocery I would expect these as well as more exotic choices. Note the trays are sized for Knorr, making re-purposing more difficult, and upgraded with rubber feet to maintain a better grip on the shelf edge.
Compare Directly to…
“Fixed Wire Tray Merchandising” (This Post)
“Variable Wire Tray Merchandising”
“Kielbasa Shelf Management with Auto Feed”
“Softgoods Vend in Pusher Tray”
“Bar Mount Pusher Trays and Pie a la Mode Cross Sell“
For related auto-feed post see…
“Mike and Ike in Pusher Trays“
“Shelf Management on a Zigzag”
“Side-Mount Wire Pusher Extension”
“Fold-down Front Product Stop“
“One-up Pushers for Toothbrushes”
“Portfolios in Pusher Systems”
For all Auto-Feed Fixtures resources…
“Auto-Feed Fixtures Tag” for a scrollable list of discussions.
“Auto-Feed Fixtures Pinterest Board“ for a visual summary.
“Auto-Feed Fixtures Index Page” for all resources and links