Paradox of Retail Choice

Inspire Me Now Paradox of Choice Main 1
Image Courtesy of Tomaz Rupp Secco Pinterest Borads and Inspire2

Inspire Me Now Paradox of Choice AuxI pass this image on to you titled as I found it … “Paradox of Retail Choice.” A double intendre, it communicates on two levels. First is just the difficulty of choice amid abundance and competing brands. Second, if you look close, is the paradox of refrigerated dairy marketed with cold beer. Both are well-stocked and immaculately faced, with no other cross sells or offerings. This grocer knows his market. Backtrack to Tomaz Rupp Secco’s Pinterest Board and Inspire2, then broaden your research below.

For interesting beer merchandising see…
Grab a Beer Now at Brooks Brothers
Pegleg Black Dog as Floor Graphic
First-Beer-Free Roadside Promo

For All Wine and Spirits Merchandising by Title…
Paradox of Retail Choice
Pegleg Black Dog as Floor Graphic
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
Pink Turtle Riding at the Mall

If you are “on the wagon” see
Wine Barrel as Water Fountain

For all Wine and Spirits resources…
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

Wine and Spirit Merchandising FixturesCloseUp Pinterest Board

For all posts in this category select…
Cooler Merchandising Fixtures

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