Bulgari Goes Mainstream?

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I was intrigued to see Bulgari reaching down to my level of retail, but then this is a better department store at the upper end of my normal income habitat, not true slumming by the Bulgari name. And rarely shopping their store directly, Bulgari as fragrance was a surprise to me but not my wife. Though stacked in threes, there were only two “flavors” … Coral and Ammethyste. I liked the confetti and streamers in the box. But think using greater streamer color differentiation would help code the flavor’s colors stand better on their own. CLICK to see more.

Contrast strength of color coding directly to…
Color-Coded Fragrance Refill

See this brand’s fixtures and merchandising at…
Bulgari Priced in Gold
Bulgari Goes Mainstream?” (This Post)

Contrast with fragrance merchandising at…
Bulgari Goes Mainstream?” (This Post)
Unhesitatingly Prada
Fragrance Bell Jar in Miniature
Fragrance in Dress Form Bondage
In-store Champagne Bath Bubbler
Bulb Atomizer vs Spray Pump Tester
In-Store Aromatherapy
Fresh Fruit as Perfume Prop
Polo Branding Gets Aggressive
Twin Fragrances in Bell Jars
Fragrance in a Bell Jar Redux
Bell Jar Squared for Shelf Edge
Harajuku Lovers Point-of-Purchase

For all Color Codes in Retail resources see…
Color-Coded Retail Pinterest“ for a visual summary.
Color Coded Retail Index Page” for all resources and links

Color Coded Retail Pinterest Board FixturesCloseUp

For Macy’s Fixture resources see…
Macy’s Fixtures Pinterest Board“ visual summary
Macy’s Fixtures Index Page” for all resources

Macy_s Fixtures Pinterest Board

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