Many brands have loyal followers who would be proud to display the company logo, emblem, or tote bag. But Ordning & Reda® fans must be fanatics for here are at least 3 branded totes for sale along with a department of all manner of other named gear. I think part of the acceptance is the brand name as somewhat cryptic design … clean, contemporary and modern in appearance. It does cause one to stop and wonder … “just who or what is Ordning & Reda® Branding a Dept?” CLICK the gallery for various bag offerings. Seen at JCP.