Pale Macy’s® or Pointy Victoria’s®

Pale Macys or Starred Victoria Main

Pale Macys or Starred Victoria AuxIn the course of a long career as adman, I have actually been asked to design one company’s advertising to look like a competitor’s in layout, design and color. The theory being it will “entice” readers into taking the bait, consuming the message, then being surprised at the ultimate source. An extreme example of “interruption Marketing.” I have always refused and argued against this concept. Part of my advertising message is directed at your conscious mind, but much is branding and positioning psychology directed at your less-conscious mind. With that as preamble, what is your reaction to this in-store display? Is it pale, pink-stripe Macy’s. Or is it star-shaped Victoria’s Secret? I think you’ll guess right in the end. I can’t say it is a horrible concept, but standing in VS, it did make me think Macy’s. CLICK the thumbnail for an angled view.

For Brand conflicts see…
Pale Macy’s® or Pointy Victoria’s Secrets®
Little Pink Bag vs Little Brown Bag Branding
Joe Fresh® Challenges Tory Burch®

For all Macy’s by Title see…
Pale Macy’s® or Pointy Victoria’s Secrets®
Bulgari Goes Mainstream?
Fruit as Juicer Inducer
Veggies Sell Slow Cooker
Macy’s Red Highlights Greyscale
Little Brown Bag Lives On As Card
Macy’s Periscope Gift Card Hook
Macy’s Recycled Recycling Bin?”
“​Saks Monkey Tails Revisited
Monkey Tails at the Mall
Santa Mailbox In Store
Santa Mailbox In-Store Redux via YouTube

For Macy’s Fixture resources see…
Macy’s Fixtures Pinterest Board“ visual summary
Macy’s Fixtures Index Page” for all resources

Macy_s Fixtures Pinterest Board

For all Victoria’s Secret fixtures by Title see…
Pale Macy’s® or Pointy Victoria’s®” (This Post)
Victoria’s Secret® Autograph
Topiary Sign at Victoria’s Secret®
Polka Dot Pet at Victoria Secret®
Victoria’s Secret on a Stick
V for Shopping Bags by Victoria
Fragrance Bell Jar in Miniature
Pink Frame Brands Faceout
Black Lacquer Tray With Storyline
Black Lacquer Tray Without Storyline
Naughty Angel Flashes a Thong
In-Store Aromatherapy
Tester or Personal Size Offer
12 Tester Choices In-Store
Tester or Personal Size Redux
Tester or Personal Size Offer

For Victoria’s Secret Fixture resources see…
Victoria’s Secret Fixtures Pinterest Board“ visual summary
Victoria’s Secret Fixtures Index Page” for all resources

Vixtoria_s Secret Fixture Pinterest Board on FixturesCloseUp

For Logo Branded Fixture resources see…
Logo Branded Fixtures Pinterest Board” for a visual summary.
Logo Branded Fixtures Index Page” for all resources and links

Logo Branded Fixtures In Retail on Pinterest Board

For noteworthy Wire Basket resources see…
Wire Baskets Pinterest Board“ for a visual summary.
Wire Baskets Index Page” for all resources and links

Wire Basket Oddities in Retail Pinterest FixturesCloseUp-1

For Pink Fixtures resources see…
Pink Fixtures Pinterest Board“ for a visual summary.
Pink Fixtures Index Page” for all resources and links

Pink Fixtures FixturesCloseUp Pinterest Board

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