Retail Literature Goes Digital

Literature Center Goes Digital Main

Literature Center Goes Digital AuxIf your store is single-themed, maybe your literature offerings could be centralized rather than scattered about. Rather than describe specific, single-item benefits at point-of-sale, cross sell many at an information center. A touch screen research tool adds interaction, feedback, and “stickiness” to the display keeping customers engaged. And “educating” rather than “selling” would be good sales psychology when it comes to heath. CLICK the thumbnail for a sampling of supporting, take-away literature.

For Digital Price Tickets and Signs by title see…
Literature Central Goes Digital
Louis Vuitton Uses Mac
Digital Shelf-Edge Price Tickets
Plug-in Digital Signage
Nordstrom Chipboard iPad Offering
Magnetic Mount for Digital Signage
Digital Shelf-Edge Promo Signs
iPad Counts Down to Christmas
Smell ‘O Vision Retail Rollout
Customers Design Own Flip Flops
QR Code Moves to In-Store and In-Home Television
Televised Store Directory with Advertising

For @Atmark and #Hashtag posts see…
Hashtag and Atmark Merchandising
Pushpin Hashtag for Retail
Monkey Tails at the Mall
“​Saks Monkey Tails Revisited

Proving Digital is not the be-all-end-all…
Windows 8 Does Analog Retail
Prehistoric Reels in a Digital Age

For all Digital Price Ticket / Sign research aids see…
Digital Price Tickets Pinterest Board“ Visual Summary
Digital Price Tickets Index Page” for all resources.

Digital Price Tickets and Signage Pinterest Board

For all QR Code resources see…
QR Codes in Retail Pinterest Board“ for a visual summary.
QR Codes Index Page” for all resources and links

QR Codes in Retail Pinterest Board for FixturesCloseUp

For Sales Psychology and Empowerment resources see…
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

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