If the products are almost completely substitutable … they are all round and all meet league specs … how do you differentiate the merchandise in-store? Color? Brand name? Price? Shelf-edge point-of-purchase promotion? And here package shape and design. Cubic Nike vs Irregular Decahedron Adidas (Octagon sides plus top and bottom). Which does a better job of differentiation? You choose CLICK the thumbnail for an alternate view.
“Differentiating Round Soccer Balls”
“Adidas® Redesigns Soccer Sales”
For Soccer Store Fixtures by Title see...
“Soccer Ball Sandwich”
“Soccer Balls Balance on Utility Hooks”
“Ball Claw Displays and Sells Balls”
“Sport-Specific Sense of Place”
“Team and T-Shirt Upsell”
For all Soccer Store Fixtures resources…
“Soccer Store Fixtures Pinterest Board“ for a visual summary.
“Soccer Store Fixtures Index Page” for all resources and links
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
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