Adidas® Springblade Re-imagined

Adidas SpringBlade Detail Main
Images Courtesy of POPON.net

Echoing the spring-tensioned blades of the Adidas® Springblade running shoes themselves, this in-store promotion makes the “feature” a larger than life “benefit.” More details on the shoe and overall point-of-purchase promotion via POPON.net at “Radical Design Helps Athletes Run Explosively.” But as usual FixturesCloseUp gets hung up on the details. I love the reinterpretation of the blades, but might have used a more opaque material so that the shoes’s turbine blades stood out visually at a distance. But am I creative enough to conceive this concept from the get go? No, so I should probably just keep my mouth shut.

Compare directly with…
Making a Splash in Color Sneaks
Lego® Ledge as Shoe Display
Flatback Hooks Add 3D on Flat Signs

For other prickly displays see…
Toilet Plunger Porcupine Display
Circular Wine Bottle Island
Prickly Clamp Point-of-Purchase
Making a Splash in Color Sneaks
Spring Clamps Take Flight
Adidas® Springblade Re-imagined” (This Post)

For summaries of Shoe Merchandising resources…
Shoe Fixturing and Merchandising in Retail“ for a visual summary.
Shoe Merchandising Index Page” for all resources and links.

Shoe Fixtures and Merchandising Pinterest Board

For all Shoe Accessory Merchandising resources…
Shoe Accessory Pinterest Board“ for a visual summary.
Shoe Accessory Index Page” for all resources and links.

Shoe Accessories FixturesCloseUp Pinterest Board

For all Shoe Ledge resources…
Shoe Ledge Pinterest Board“ for a visual summary.
Shoe Ledge Index Page” for all resources and links.

Shoe Ledges Pinterest Board

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