I loved the concept for these nesting trays for meat and poultry. Packaging concepts beyond Point-of-Purchase goals are normally not followed by FixturesCloseUp, but this is truly innovative. “Tray” packaging has not been used for a long time. But these deep, deep Chicken trays allow the the finished pack to automatically nest and stack with stability. Plus the creative approach was used to up-sell Organic offerings only, so there where branding and sales psychology benefits too. CLICK the gallery for various zoomed views.