I enjoyed this Whirlpool® creative concept, but would have appreciated the point-of-purchase execution even more if an actual Jenga® tower rather than die-cut, printed approximation. I do have to think about the advantages of a Jenga tower glued together for ease and permanence of display. However once customers realize the tower is permanent, would it undermine the vibration control benefit pitch? CLICK the thumbnail for an alternate look. Watch for ongoing posts on Whirlpool, ElectroLux, Miele, Gaggenau, Poggenpohl and others.
For an alternate appliance approach see…
“Smooooooth Sell by Electrolux®”
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