Estèe Lauder® Fragrance Alchemy

Joe Malone Frangrance Alchemy Main

The near-perfect symmetry and extensive choices of fragrance components draws the eye and customers to this Jo Malone® of London (one of the 27 Estèe Lauder brands) mixology table. Both actual fragrance and fragrance “note” are spelled out in a rainbow-like orafactory selection. Someone with a good nose could play here endlessly. But I never see anyone doing just that.Maybe the display is too intimidating for the ordinary passerby. Maybe it would benefit from an outright “Try Me” invitation and instruction on how to select and blend fragrances. Or maybe the secrets of scent require an assist from a sales associate? CLICK through the gallery to inspect from various distances.

For Testers and Samplers in retail by Title see…
Estèe Lauder® Fragrance Alchemy
Estèe Lauder® Jo Malone Backstory
Latest Greatest Try-Before-You-Buy
Victoria’s Secret® In-Store Autograph
Nicki Minaj Scratch ‘N Sniff
Nicki Minaj Boob Tester
Gucci Mother / Daughter Offer?
At-the-Beach Sunscreen Try-Me
Formal “Try Me” Identifier
Tester “Try Me“ Call to Action
Bulb Atomizer vs Spray Pump Tester
Snoop Dogg Rolling Paper Sampler
Fresh Fruit as Perfume Prop
Swarovski Disk is Branded Tester
Tester Strip Vase and Catch Tray
Small Amenity Details Count
Tester Strip Offer at Shelf Edge
Free Samples, If You Dare!
In-Store Aromatherapy
In-store Champagne Bath Bubbler
Body Wash Test is In-Store
Fashion Forward Sampler
Fashion Forward Generic Sampler.”
Sampler Offers Sloppy Seconds
Shelf Edge Display Pad Bottom-Mounts
Rubbing Shoppers Noses In It
Handsome Hand Sampler
Roundtabled Samplers
Painter’s Pallet of Samplers
Try Me Step-and-Repeat
Lash Curler as Objet D’Art
Fragrance Tester Goes Macho

For a grouped subset…
Urban Decay® Upright
12 Tester Choices In-Store
Micro Bin Offers Tester
Tester or Personal Size Redux
Tester or Personal Size Offer

For a related thread see…
Lady Gaga Refill on Fame
Color-Coded Fragrance Refill
NYC Free-Refill-On-Us™

For all Testers and Samplers research aids see…
Testers and Samplers Pinterest Board“ for a visual summary.
Testers and Samplers Index Page” for all resources

Testers and Samplers in Retail Pinterest Board FixturesCloseUp

For all Curved Display Surfaces research aids see…
Curved Display Pinterest Board“ Visual Summary
Curved Display Index Page” for all resources.

Curved Display Pinterest Board on Fixtures Close Up

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