The marketing thrust a good one … One Mixer, Endless Possibilities. The display layout reasonable, bolstered by use of a restaurant-quality Metro® work table. But for my tastes the add-on accessories seem to be designed independently, lack a branded cohesion, and come across as a jumble. Selling each individually would satisfy a shopper need at one particular moment in time. Selling all to the committed kitchenist might fare better if they looked like they belonged together. Pardon me KitchenAid®. I know they all do different tasks and form follows function, at least matching materials might have added coherence. I did very much like the photo series, where the mixer added the point of commonality. Pardon the critique, which I normally try to avoid. I must have had breakfast on the wrong side of the Kitchen this morning. CLICK through the gallery for individual looks.
For all Small Appliance Merchandising resources see…
“Small Appliance Merchandising Pinterest Board”
“Small Appliance Merchandising Index Page”
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