Ralph Lauren® Now Brands Paint

Ralph Lauren Paint
Ralph Lauren Brands Paint and Home Improvement

If you are Ralph Lauren® and you’ve already conquered all other fashion channels, why not set your sights on home decor,  decorating and home improvement? My wife spends more time than I do in Home Improvement stores researching the craziest things she can do to our house. My needs are far more simple. Still Ralph Lauren paint would push her hot button and close a sale. Me? I’m fine with the wealth of tasteful offerings by Valspar®, Behr®, Sherwin Williams®, and the other paint hard liners. Sherwin William’s can still mix my specific exterior stains after decades of house maintenance. Why would I ever switch?

This Ralph Lauren paint department provides copious examples of point-of-purchase sales psychology. The main image, actually a brochure cover, positions RL as traditional, long-wearing and workman-like. The paint brush in the center of the first gallery of images just below brandishes the RL logo embossed, to impress anyone happening to visit seeking an upgrade. Branded specialty tools in the gallery below promise textures and faux finishes beyond compare. Is there any positioning or branding you think missed? Finally, do you think this true Ralph Lauren, or the Ralph Lauren name licensed to Home Depot?

See me supporting Polo Ralph Lauren apparel offerings at…
Retail Safari for Pygmy Giraffes

For Polo and Ralph Lauren by Title see…
Ralph Lauren® Now Brands Paint
Ralph Lauren Polo at Play
Polo As July 4th Patriot
Rock Climbing with Ralph Lauren
Polo Under-Shelf Hang Rod
Ralph Lauren® Denim and Supply
Fresh Polo® Colors on a Pole
Retail Safari for Pygmy Giraffes
Polo® Caps on a Pole
Sperry Top-Sider® Knot Ties
Surfing With Ralph Lauren
Polo Ralph Lauren In-Store Saddle
Polo Ralph Lauren Belt Cinch
Polo Ralph Lauren Subtle Smile
Polo Ralph Lauren Cap Basket
Polo® Androgynous Headgear
Polo® Scarf as Headband
Polo® Sochi Styles for Women
Polo® Sochi Styles for Men
Polo®,  Varvatos®, Kors® In-Store Tag Team
Polo® Branding Gets Aggressive
Ralph Lauren® Hand-Chalked Signs
Polo Ralph Lauren in Gold
Polo® Winner’s Cup Psychology

For Dylan Lauren posts see…
Dylan Lauren Does Easter
Dylan’s® Department Store Lollipops
Jalapeño Flavor Chocolate Candy

Contrast with…
Polo Mallet Merchandising

For all Polo and Ralph Lauren resources see…
Polo Ralph Lauren Pinterest Board“ for a visual summary.
Polo Ralph Lauren Index Page” for all resources and links.

Polo Ralph Lauren FixturesCloseUp Pinterest Board

For Departmental Branding subset see…
Ralph Lauren® Now Brands Paint
Belgique® Chef as Brand Icon
Alexander McQueen® Logo Shorthand
Macy’s Mannequins On a Ledge
Store as Fashion Design Canvas
Brunello Cucinelli Fabric Roots
Polo Ralph Lauren In-Store Saddle
Sperry Top-Sider® Knot Ties
Stearns and Foster® Branded Dorm
Cusp® Music for the Eye
Liz Claiborne Store-Within-Store
Ralph Lauren® Denim and Supply
Dream of Down at JC Penny
Martha Stewart Color and B&W
LuLu Guiness® Brand Gone Askew
Robert Graham® Signature Fixturing
Happiness is Chic
Michael Graves Brands a Bird
Joe Fresh® Challenges Tory Burch®
Lucky® vs Lucky Brand®

For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For all Sample Swatches resources see…
Sample Swatches Pinterest Board
Sample Swatches Index Page

Sample Swatches on Pinterest

For all Licensing and Sponsorships resources see…
Licensing and Sponsorships Pinterest Board“ visual summary
Licensing and Sponsorships Index Page” for all resource

Licensing and Sponsorship FixturesCloseUp Pinterest Board

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