If you are Ralph Lauren® and you’ve already conquered all other fashion channels, why not set your sights on home decor, decorating and home improvement? My wife spends more time than I do in Home Improvement stores researching the craziest things she can do to our house. My needs are far more simple. Still Ralph Lauren paint would push her hot button and close a sale. Me? I’m fine with the wealth of tasteful offerings by Valspar®, Behr®, Sherwin Williams®, and the other paint hard liners. Sherwin William’s can still mix my specific exterior stains after decades of house maintenance. Why would I ever switch?
This Ralph Lauren paint department provides copious examples of point-of-purchase sales psychology. The main image, actually a brochure cover, positions RL as traditional, long-wearing and workman-like. The paint brush in the center of the first gallery of images just below brandishes the RL logo embossed, to impress anyone happening to visit seeking an upgrade. Branded specialty tools in the gallery below promise textures and faux finishes beyond compare. Is there any positioning or branding you think missed? Finally, do you think this true Ralph Lauren, or the Ralph Lauren name licensed to Home Depot?
See me supporting Polo Ralph Lauren apparel offerings at…
“Retail Safari for Pygmy Giraffes“For Polo and Ralph Lauren by Title see…
“Ralph Lauren® Now Brands Paint“
“Ralph Lauren Polo at Play“
“Polo As July 4th Patriot“
“Rock Climbing with Ralph Lauren“
“Polo Under-Shelf Hang Rod“
“Ralph Lauren® Denim and Supply“
“Fresh Polo® Colors on a Pole“
“Retail Safari for Pygmy Giraffes“
“Polo® Caps on a Pole“
“Sperry Top-Sider® Knot Ties“
“Surfing With Ralph Lauren“
“Polo Ralph Lauren In-Store Saddle“
“Polo Ralph Lauren Belt Cinch“
“Polo Ralph Lauren Subtle Smile“
“Polo Ralph Lauren Cap Basket“
“Polo® Androgynous Headgear“
“Polo® Scarf as Headband“
“Polo® Sochi Styles for Women“
“Polo® Sochi Styles for Men“
“Polo®, Varvatos®, Kors® In-Store Tag Team“
“Polo® Branding Gets Aggressive“
“Ralph Lauren® Hand-Chalked Signs”
“Polo Ralph Lauren in Gold“
“Polo® Winner’s Cup Psychology“For Dylan Lauren posts see…
“Dylan Lauren Does Easter“
“Dylan’s® Department Store Lollipops“
“Jalapeño Flavor Chocolate Candy“Contrast with…
“Polo Mallet Merchandising“For all Polo and Ralph Lauren resources see…
“Polo Ralph Lauren Pinterest Board“ for a visual summary.
“Polo Ralph Lauren Index Page” for all resources and links.
For Departmental Branding subset see…
“Ralph Lauren® Now Brands Paint“
“Belgique® Chef as Brand Icon“
“Alexander McQueen® Logo Shorthand“
“Macy’s Mannequins On a Ledge“
“Store as Fashion Design Canvas“
“Brunello Cucinelli Fabric Roots“
“Polo Ralph Lauren In-Store Saddle“
“Sperry Top-Sider® Knot Ties“
“Stearns and Foster® Branded Dorm“
“Cusp® Music for the Eye“
“Liz Claiborne Store-Within-Store“
“Ralph Lauren® Denim and Supply“
“Dream of Down at JC Penny“
“Martha Stewart Color and B&W“
“LuLu Guiness® Brand Gone Askew“
“Robert Graham® Signature Fixturing“
“Happiness is Chic“
“Michael Graves Brands a Bird“
“Joe Fresh® Challenges Tory Burch®“
“Lucky® vs Lucky Brand®“For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For all Sample Swatches resources see…
“Sample Swatches Pinterest Board”
“Sample Swatches Index Page”
For all Licensing and Sponsorships resources see…
“Licensing and Sponsorships Pinterest Board“ visual summary
“Licensing and Sponsorships Index Page” for all resource
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