New Hershey Logo Looks Like Poo?

New-Hershey-Logo-Poo-Emoji- Courtesy Mashable
Illustration Courtesy of Mashable

Since FixturesCloseUp reports on branded store entry, departments, fixtures and even hooks, industry review of the new Hershey’s logo looking like “poo” could not be ignored. A lover of Hershey’s since childhood, and Pennsylvania resident a scant 1 hour from the Town of Hershey, I take no position. I merely point you to the breaking story on Mashable. See more on candy merchandising and retail branding below.

For candy merchandising directly at…
New Hershey Logo Looks Like Poo?
Bulk Pallet Sale of Fine Chocolate
M&M® Cooler Cross-Sell
Sweets Spill from Drawers
Niche Marketing Chocolates
Brand Cross Sell or Confusion
Pusher Paddle Message Rant
Candy Sales By The Bucketful
Fenced Candy Merchandising
Endless Candy in Endless Basket

For an Intra-brand fixture comparison see…
Mike and Ike in Pusher Tray
Mike and Ike on a Shelf” and
Mike and Ike on a New Slant

Compare Dylan’s® posts at…
Dylan’s® Does Easter
Dylan’s® Department Store Lollipops
Jalapeño Flavor Chocolate Candy

 For Godiva by Title see…
Godiva Chocolate Easter Stands
Chocolate Label Holders for Easter
Godiva Chocolate Labels Face Up
Godiva Store Tag Line Not For You

For a Easter Holiday related thread see…
Dylan’s® Does Easter
Egg as Easter Attention-Compeller
Godiva Chocolate Easter Stands
Chocolate Label Holders for Easter

For all all Candy resources…
Candy Pinterest Board“ for a visual summary.
Candy Index Page” for all resources and links.

Candy Merchandising Fixtures Pinterest Board as FixturesCloseUp

For Departmental Branding subset see…
Abercrombie & Fitch De-Branded
Lacoste® Department Branding
Levis® in Neon
Macy’s Employment Branded In-Store
Michael Kors R.I.P.
Under Armour® Shoots Hoops at Macy’s
Quoizel® Double Branding in Depth
KitchenAid® Plug-In J-Hooks
Tommy Hilfiger® at Home
Insects as In-Store Icons
Fabric Banner for Epic Threads
Fantini® Boffi Floor Faucet
Ralph Lauren® Now Brands Paint
Belgique® Chef as Brand Icon
Alexander McQueen® Logo Shorthand
Macy’s Mannequins On a Ledge
Store as Fashion Design Canvas
Brunello Cucinelli Fabric Roots
Polo Ralph Lauren In-Store Saddle
Sperry Top-Sider® Knot Ties
Stearns and Foster® Branded Dorm
Cusp® Music for the Eye
Liz Claiborne Store-Within-Store
Ralph Lauren® Denim and Supply
Dream of Down at JC Penny
Martha Stewart Color and B&W
LuLu Guiness® Brand Gone Askew
Robert Graham® Signature Fixturing
Happiness is Chic
Michael Graves Brands a Bird
Joe Fresh® Challenges Tory Burch®
Lucky® vs Lucky Brand®

For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For Logo’d and Branded Hook resources see…
Hooks Logo’d and Branded Pinterest Board“ for a visual summary.
Hooks Logo’d and Branded Index Page” for all resources and links

Logo Branded Hooks in Retail Pinterest Board for Fixtures Close Up

For Logo Branded Fixture resources see…
Logo Branded Fixtures Pinterest Board” for a visual summary.
Logo Branded Fixtures Index Page” for all resources and links

Logo Branded Fixtures In Retail on Pinterest Board

For all Shelf Branding and Categorization aids see…
“Branding and Categorization Pinterest Board“ (Pending)
Branding and Categorization Index Page

#   #   #

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s