Brand Downward Directional

Buffalo Totally Transparent Branding Main
Buffalo Totally Transparent Branding Via Downward Directional

Though the total transparency of the implementation limited effectiveness here, see that the Buffalo Jeans ceiling graphic is a downward directional to a similar design table-top Brand anchor. Superb strategic thinking if the execution had held up. Also consider that this design might work better in other store environments. My only addition suggestion would have been to make the Toable Top signature red stripe the same width and scale as the ceiling directional. CLICK the gallery for zoomed views.

For Navigation and Wayfaring posts by title…
Brand Downward Directional to Jeans
This Way to IKEA®
Looking for a Lift? Look Here?
Navigation by In-Store App
Witch Way Halloween Directional
Fall-Spring In-Store Directional
Back-to-School Ceiling Directionals
IKEA® In-Store Wayfaring
Moleskine® Store Navigation
Hardware Wayfaring Map
Longitude and Latitude at IKEA®
Newspaper Fall From a Height
Jackson Hewitt® Floor Graphic
Wayfaring on a Shopping Bag
Televised Store Directory with Advertising
Brush Lettered Navigation
Wayfinding on an Escalator
Building Wayfinding in Arabic
All-in-One Store Navigation Oasis
Bi-Lingual Store Guide
Truly Friendly Store Navigation
In Store GPS Alternative
Construction Navigation Signs
Wayfinding: Retail and Otherwise
Wayfaring or Retailing?
How to Handle Product Migration
Queue Control vs Flu Control
Run-this-way Escape Plan?
Watering Hole Signage
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For Wayfinding by breadcrumb trail see…
Floor Graphic Footsteps
This-Way-to-Coupons Floor Graphic
Going To The Beach Floor Graphic

For all Navigation and Wayfaring resources…
Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
Navigation Amenities Index Page” for all resources and links

Navigation IN-Store Fixtures Close Up Pinterest Board

For Table and Upright Sign Stands by Title
High-Heel Weitzman® Stained Glass
Next Window at Weis
Macy’s® Guess® Pull-Tab Cutout
Brand Downward Directional to Jeans
Levi’s® Leather Table
Keen® Brands Rebar Table Stand
Victoria’s Secret® Roach Clip Sign Holder
Stainless Steel Alligator Clip
Back-to-School Grocery Appliances
Wolford® Table-Top Sign Ellipse
Karen Millen® Lit vs Unlit Sign
Karen Millen® Bottom-lit Sign
How To Make A Small Sign Clip
Sign Stands for Sausage
Designer Sign Clip Self Stands
Samsung Sign Stick
Nook® Table Stand Sign
Lyre Offers Handwritten Message
Modular Magnetic Table Stand System
Bow Tie As Sartorial Flourish
Stanchions as Selling Tools
Sign Circle: Table Stand
Gucci Scarf Now Only $250
Godiva Chocolate Easter Stands
Dior Table Stands Are Floored
Religiously Inspired Sign Holder
Huge Sale on Bigfoot Socks
Lyre-shaped Sign Stand
Sophisticated But Simple Signing
Shelf-Edge Spoon Sampler Spirals
Uglys Point-of-Purchase Stand
Ratcheting Shovel Base Sign Stand
Starbucks as Follower of Fashion
Copper T-Stand With Shower Rings
Fresh Fruit Sign Silhouette

For all Table and Upright Sign Stands see…
Table and Upright Sign Stands Pinterest Board“ Visual Summary
Table and Upright Sign Stands Index Page” Index Page

Table and Upright Stands Pinterest Board

For Departmental Branding subset see…
Brand Downward Directional to Jeans
KitchenAid® Plug-In J-Hooks
Cuisinart® Fruit-Juice-It
Tommy Hilfiger® at Home
Insects as In-Store Icons
Fabric Banner for Epic Threads
Fantini® Boffi Floor Faucet
Ralph Lauren® Now Brands Paint
Belgique® Chef as Brand Icon
Alexander McQueen® Logo Shorthand
Macy’s Mannequins On a Ledge
Store as Fashion Design Canvas
Brunello Cucinelli Fabric Roots
Polo Ralph Lauren In-Store Saddle
Sperry Top-Sider® Knot Ties
Stearns and Foster® Branded Dorm
Cusp® Music for the Eye
Liz Claiborne Store-Within-Store
Ralph Lauren® Denim and Supply
Dream of Down at JC Penny
Martha Stewart Color and B&W
LuLu Guiness® Brand Gone Askew
Robert Graham® Signature Fixturing
Happiness is Chic
Michael Graves Brands a Bird
Joe Fresh® Challenges Tory Burch®
Lucky® vs Lucky Brand®

For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For Clear Plastic Surfaces see…
Slot Sports Saddle-Mount Hook
Slotted Panel Has Rear Recess
Cross-Slot Display Surface Focus
Sunglass Hut® Twist-Lock Post
Clear Display With Permanent Hooks
Tile Display On Clear Pegboard
Invisible Vertical Display
Clear Plastic Pegboard at Risk
Transparent Panel and Peg Hook
Translucent Xmas Pegboard
Cross-Slotted Display Shattered
Cross-Slotted Display Surface
Half-Hearted Cross Slot Hooking
Brand Downward Directional to Jeans

For all Plastic Pegboard resources…
Plastic Pegboard Pinterest Board“ for a visual summary.
Plastic Pegboard Index Page” for all resources and links

Plastic Pegboard Pinterest Board for Fixtures Close Up

Follow Silhouetted concepts at…
Silhouetted Strategies Pinterest Board 
Silhouetted Index Page

Silhouetted Sign Strategies Pinterest Board on FixturesCloseUp2

For Red Fixtures resources see…
Red Fixtures Pinterest Board“ for a visual summary.
Red Fixtures Index Page” for all resources and links

Red Fixtures in Retail Pinterest Board as FixturesCloseUp

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