Toto® Toilet Shrinks Trademark

ToTo Logo Silhouette on Acrylic Main
ToTo Logo Silhouette on Acrylic With Downplayed Registered Trademark Symbol

The Registration and Trademark symbols are often a design challenge typographically. Should you “hang” at the logo outside and layout margin? Should you Kern tight. Should you tuck above the tail end of the logotype? Toto® solves the problem in the Metal-on-Acrylic-on-Standoff Departmental Sign by lightly silk screening the Registered Trademark symbol. Step through the gallery to see how it appears at various zooms. One assumes it meet the legal requirements, as well as designer’s visual needs for water closets and toilets.

Follow the brand at…
Toto® Downplays Trademark
Toto Toilets in Miniature Display

Compare sister store entry branding at…
American Eagle® Metal Die Cut
Aerie® Entry Branding and Beyond
American Eagle® Entry Branding
Aerie® Girl Watching Amenities

For Store Entry Branding by Title…
Henri Bendel® Branded Backwall
Fantini® Entrance Branded Blue
Fantini® Subliminal Fixture Branding
Fantini® Brand Chocolate Mousse
Fantini® B&W Store Branding
Lacoste® Store Entry Branding
Entry Metalwork Branded
Brand Artist Unknown at Macy’s
Miltant In-Store Branding
Macy’s® Gift Coming and Going
Cotton On® Racing Stripe
Cotton On® Alternate Branding
iPhone 6 Open Wire Nautilus
Fendi Entwined
BCBG® Store-Entry Brand Reflections
This Way to IKEA®
Forever 21® Brand Permanence
Louis Vuitton® Monogramed Floor Tile
Law and Life Coach as Cross Sell
Gaggenau® Entry Branding
Miele® Branded Sofa Seating
Miele® Brand Comfort-Level Test
Poggenpohl® Entry Branding
Doorway to Dior
Express® Urges Own the Moment
Hello Kitty® Authorized Dealer
Polka Dot Pet at Victoria Secret®
Aesop@ Wood Box Intricacy
Windows 8 Does Analog Retail
Turning Up Store Volume Visually
1939 Window Dressing Eue Opener
Tiffany Art Deco Door Pull
Pump Nozzle Door Handle
Paint Spill as Street Light
Bank Safe as Storefront
Walk In, Strut Out
Lego Brand as Street Art
Jewelry as Giant Street Art
Ice Axe Door Handles by REI
Art Nouveau Door Bar
Omega Branded First Not Last
Cryptic Gucci Floor Medallion
Nose Ring is Entry Attention Compeller”
Spencer’s Street-Art Storefront
Henri Bendel Store-Entry Roundel
Vuitton Brands Building in Stone
Hermes Logo as Tile Mosaic
Hermes Defines Place Not Space
Fendi Slate Crossing-the-Line
Tory Burch Front Door Beat Down
Long, Leggy Door Handles
Entrance Portal Perspectives
Giorgio Armani Makes an Entrance
Links of London Reaches Out
Target Patriotic Store Branding
Mind the Gap

For Departmental Branding subset see…
Toto® WC Downplays Trademark
Pinstripe Tailored Look is Multi-Branded
JCPenny® Dine is The In-Store Sizzle
Hand Dryers Sponsored by Aqua
Sperry Top Sider® Brand Sets Sail
Lacoste® Crock Takes a Stand
Abercrombie & Fitch De-Branded
Lacoste® Department Branding
Levis® in Neon
Macy’s Employment Branded In-Store
Michael Kors R.I.P.
Under Armour® Shoots Hoops at Macy’s
Quoizel® Double Branding in Depth
Trending T-Shirt Merchandising
Brand Downward Directional to Jeans
Alice + Olivia® Branded Birdcages
Stella McCartney® Pagoda Pedestal
KitchenAid® Plug-In J-Hooks
Cuisinart® Fruit-Juice-It
Tommy Hilfiger® at Home
Insects as In-Store Icons
Fabric Banner for Epic Threads
Fantini® Boffi Floor Faucet
Ralph Lauren® Now Brands Paint
Belgique® Chef as Brand Icon
Alexander McQueen® Logo Shorthand
Macy’s Mannequins On a Ledge
Store as Fashion Design Canvas
Brunello Cucinelli Fabric Roots
Polo Ralph Lauren In-Store Saddle
Sperry Top-Sider® Knot Ties
Stearns and Foster® Branded Dorm
Cusp® Music for the Eye
Liz Claiborne Store-Within-Store
Ralph Lauren® Denim and Supply
Dream of Down at JC Penny
Martha Stewart Color and B&W
LuLu Guiness® Brand Gone Askew
Robert Graham® Signature Fixturing
Happiness is Chic
Michael Graves Brands a Bird
Joe Fresh® Challenges Tory Burch®
Lucky® vs Lucky Brand®

For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For Toilet merchandising see…
Moen® Monogram or Not
Toto® Downplays Trademark
Toilet Display You Can See Your Ass In
Toto Toilets in Miniature Display
Toilet at Rakish Angle
Pink Toilet Against White River Rock
Delta® Toilet Paper Claim to Fame
Quadraphonic Toilet Paper Dispenser

For Bath Merchandising resources see…
Bath Merchandising Pinterest Board“ visual summary
Bath Merchandising Index Page” for all resources

Bath Visual Merchandising FixturesCloseUp Pinterest Board

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