Cheap Label, Cheap Wine

How to Avoid Crap Wine at The SuperMarket
How to Avoid Crap Wine at The SuperMarket by The Savory

There are packaging and retail merchandising lessons to be learned from The Savory article How to Avoid Buying Crappy Wine at the Supermarket. If you want to command a good return and market to the correct demographic you might pop on over for a quick read. Most significant to FixturesCloseUp was the advice to “feel” and sense the label. Cheap paper, cheap typography, cheap humorous names may imdicate a cheap wine. To the retailer this can translate into dissatisfied customers, and low acceptable price thresholds. Yes in my younger days I did drink Boone’s Farm Apple Wine (Boone’s Farm humor) … but if I recall, the label and packaging still had appeal. Please fixture and merchandise accordingly.

 

For All Wine and Spirits Merchandising by Title…
Cheap Label, Cheap Wine
One-Glass® Wine Pouch Sales
Retailing Vodka by the Shot
Head Shop, Hookah or Still?
Liquor and Fireworks On Sale
Selling Wine Numerically
Booze-Food-Fun vs Real Life
Heineken® StarWars Droid
Wegman’s unday Beer Hours
Well-Imagined Wine Wall
Wegman’s® Craft Your Craft Beer
Paradox of Retail Choice
How to Drink Scotch®
Pegleg Black Dog as Floor Graphic
Super Hero Promotes Super Drink
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
Pink Turtle Riding at the Mall

If you are “on the wagon” see
Wine Barrel as Water Fountain
Robert Graham® Branded Water

For all Wine and Spirits resources…
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

Wine and Spirit Merchandising FixturesCloseUp Pinterest Board

For Sales Psychology and Empowerment resources see…
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

For Self Merchandising resources see…
Self-Merchandising Pinterest Board“ for a visual summary
Self Merchandising Index Page” for all research links

Self Merchandising Store Fixtures Pinterest Board for Fixtures Close Up

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