Category Definition Without Words

Sign Without Words

Sign With Words AuxPhilosophically I would support category definition by image only. But maybe it works better in my mind than in real life, even as demonstrated here. Maybe using icons rather than photography is a way to go. I like this image, but still think the aisle might be defined better by including the verbiage itself. CLICK the thumbnail to see that alternative, even if very ordinary in design and typography. What would you do. The shelf edge fencing looks good, however.

Compare and contrast…
Insects as In-Store Navigation Icons
Category Definition Without Words” (This Post)

#   #   #

For general Candy Merchandising by Title see…
Category Definition Without Words
Lindt Lindor Shelf Overlay
Christmas Party Crackers at Pier 1
No-Candy Checkout Lane Passé?
Gondola Kickout In Bulk Candy
Gondola Kickout Label Holders
Re-Branding Cotton Candy
New Hershey Logo Looks Like Poo?
Square-End Endless Basket
Fencing Family Packs of Candy
Fencing Fancy Candy Facings
New Hershey Logo Looks Like Poo?
Bulk Pallet Sale of Fine Chocolate
Sweets Spill from Drawers
Niche Marketing Chocolates
Pusher Paddle Message Rant
Candy Sales By The Bucketful
Fenced Candy Merchandising
Endless Candy in Endless Basket

Compare Dylan’s® posts at…
Dylan’s® Does Easter
Dylan’s® Department Store Lollipops
Jalapeño Flavor Chocolate Candy

Compare Lollipop posts at…
Original Gourmet® Lollipop Fixtures
Linda’s Lollies®Point-of-Purchase Branding
Dylan Lauren Does Easter
Dylan’s® Department Store Lollipops

Follow M&M’s in retail at…
M&M’s® Mascot Sells In-Store
M&M’s Branded Bling on Display Hooks
M&M® Cooler Cross-Sell
Brand Cross Sell or Confusion

For Godiva by Title see…
Godiva® Chocolate Turkey Bell Jar
Godiva Chocolatier Freestanding
Godiva Chocolate Easter Stands
Chocolate Label Holders for Easter
Godiva Chocolate Labels Face Up
Godiva Store Tag Line Not For You

For a Easter Holiday related thread see…
Dylan’s® Does Easter
Egg as Easter Attention-Compeller
Godiva Chocolate Easter Stands
Chocolate Label Holders for Easter

For an Intra-brand fixture comparison see…
Mike and Ike in Pusher Tray
Mike and Ike on a Shelf” and
Mike and Ike on a New Slant

For Candy as retail amenity see…
Ferguson® Bath Mints
Refreshing Jacuzzi® Bath Extra

For all all Candy resources…
Candy Pinterest Board“ for a visual summary.
Candy Index Page” for all resources and links.

Categorization by C-Channel, Shelf Edge and Bullnose…
Utensil Categorization by Food
Gourmet Tea Categorized by Color
Nominal vs True Fixture Size
Push-Pin Curve for Shelf Edge
Moleskine Mass Merchandised
Green Multi-Strip Brands Department
P.F. Change® Cooler Sign Cube
Recycled Leather Retail Color Array
Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding via Bullnose
Branding and Segmentation by Strip
Sally Hansen Social Media at Shelf Edge
Label Strip Substitutes for Cross Sell Signs
Dual C-Channel as Extrusion
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Fencing Organizes Auto Adapters
Product Stop by Gucci

Endless Basket, Wire Fence and Wire Shelf…
Split Ring’d Fencing Fender 
Fencing in Basic Black
Grip Clip for Wire
Basket Bypasses Gondola Upright
Declined Grid in Office Supplies
Label Holder for Metro Wire Shelf

For Hook-based Category Definition see…
DuraCell® Multi-Channel Branding
Extended-Top Label Strip via FISH
Magnetic Door Hanger Creates Category
Category Definition by C-Clamp
Headphone Hook Category Definition
Branded Twin Label Strip for Hook
Top-facing Label Strip Helps Brand
Defining Categories on Slatwall
Category Definition Via Foamcore

Category definition by sign…
Category Definition Without Words

Academic reading…
Why Store Branding Matters

For all Shelf Branding and Categorization aids see…
“Branding and Categorization Pinterest Board“ (Pending)
Branding and Categorization Index Page

For all Food Propped resources see…
Food Props Pinterest Board“ for a visual summary.
Food Props Index Page” for all resources and links.

Food Props as Visual Merchandising Pinterest Board

#   #   #

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s