Gourmet Tea Categorized by Color

Image Courtesy of The Gourmet Tea Store, San Paulo, Brazil.

I love merchandising that includes arrays and groupings of color. I think color can call across the selling floor and bring the customer closer for a true investigation of offerings. Here you know the merchandise by virtue of the store name alone … The Gourmet Tea Store. Organizing the wares by color prevents disorganization. Of course you could claim that all packages of the same flavor automatically have the same color. But I suggest this display arrangement is carried beyond just lining items up. In fact, in the long run you would come to recognize your brew by its color only. This image courtesy of the K.U.L.T. Object Shop-Window Pinterest Board. CLICK the thumbnail for short, narrow focused view. Preview some food color arrays in the gallery below.

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For all Color Array resources see…
Color Arrays in Retail Pinterest Board” for a visual summary.
Color Array Index Page” for all resources and links.

Categorization by C-Channel, Shelf Edge and Bullnose…
Utensil Categorization by Food
Gourmet Tea Categorized by Color
Nominal vs True Fixture Size
Push-Pin Curve for Shelf Edge
Moleskine Mass Merchandised
Green Multi-Strip Brands Department
P.F. Change® Cooler Sign Cube
Recycled Leather Retail Color Array
Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding via Bullnose
Branding and Segmentation by Strip
Sally Hansen Social Media at Shelf Edge
Label Strip Substitutes for Cross Sell Signs
Dual C-Channel as Extrusion
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Fencing Organizes Auto Adapters
Product Stop by Gucci

Endless Basket, Wire Fence and Wire Shelf…
Split Ring’d Fencing Fender 
Fencing in Basic Black
Grip Clip for Wire
Basket Bypasses Gondola Upright
Declined Grid in Office Supplies
Label Holder for Metro Wire Shelf

For Hook-based Category Definition see…
DuraCell® Multi-Channel Branding
Extended-Top Label Strip via FISH
Magnetic Door Hanger Creates Category
Category Definition by C-Clamp
Headphone Hook Category Definition
Branded Twin Label Strip for Hook
Top-facing Label Strip Helps Brand
Defining Categories on Slatwall
Category Definition Via Foamcore

Category definition by sign…
Category Definition Without Words

Academic reading…
Why Store Branding Matters

For all Shelf Branding and Categorization aids see…
“Branding and Categorization Pinterest Board“ (Pending)
Branding and Categorization Index Page

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