Bentley® Branding One-upmanship

Bentley Branded Main
Bentley Branding One-Upmanship at The Mall Concourse

Not only has this Bentley® taken a Mall Concourse location previously occupied by a Rolls Royce®, the winged “B” hood ornament does battle with Roll’s “Spirit of Ecstasy” for market top-of-mind recognition. Both brands reached sales peaks for 2014 so I guess there is enough of a market to share among only limited numbers of Bentleys and Rolls produced. I wish that was the case in my industry. CLICK through the gallery and see at what point you recognize the hood ornament is not that of the Rolls you might have expected. One-upmanship indeed.

Compare and contrast…
Bentley® Branding One-upmanship” (This Post)
Rolls Royce® Shopping at the Mall

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For automotive merchandising and fixtures see…
Bentley® Branding One-upmanship” (This Post)
Rolls Royce® Shopping at the Mall
Tesla® SuperCharger Branding
Dodge Viper® Employs Slot Mount
Coil Spring Custom Slotwall Hook
Auto Rim Custom Slotwall Hook
Custom Automotive Hook CloseUp
Spice-Up-Your-Scion Valve Covers
Monticello® Lay-Up Model at Mall
Gas Pump Sanitizer Breakthrough
Pump Nozzle Door Handle

For Mall Fixtures and Fittings by Title see…
Bentley® Branding One-upmanship” (This Post)
Store-Entry Fortune Telling
Mr. Roboto at the Mall
BFF Doctor Makes Mall Housecalls
Defibrillator as Mall Amenity
Michael Kors R.I.P.
Rolls Royce® Shopping at the Mall
Designer Tardis at Short Hills Mall
Fire Extinguisher for Sophisticates
Drop-Shadow Fire Extinguisher
Mall-Wide Gift Card Reader
Monticello® Lay-Up Model at Mall
Selling the Race Car Not the Track
Immersive Video, Free Follow-Up
Do-Not-Touch Exercise Equipment
Out-of-Home Opt-In at the Mall
Mall-Wide Gift Card Reader
Mall Charger Station
Transformer® Mall Change Machine
Mall-sized Sanitizer Station
Mixed Signal Welcome in Retail
QR Code for Narcs
Nature-Insired Retail Seating
Diamonds: Go Big or Go Home
Callout Card ≠ Calling Card
Book as Bench
Man’s Best Friend in Retail”
Turtle Riding at the Mall
Mall Wants to Talk QR And Much More
Anti Amenity: Don’t Sit Here.

For all Mall Fixtures and Fittings resources see…
Mall Fixtures and Fittings Pinterest Board
Mall Fixtures and Fittings Index Page

For Famous Name and Designer Index Pages try…

Bloomingdale’s
Burberry
Chanel
Christian Dior
Christian Louboutin
Designed-By Fixture Series
Dolce & Gabbana
FAO Schwarz
Fendi
Ferragamo
Fossil
Giorgio Armani
Godiva
Gucci
Hello Kitty
Henri Bendel
Hermes
IKEA
Jegging®
Karen Millen
Lady Gaga
Links of London
Louis Vuitton
Macy’s
Nautica
Polo Ralph Lauren
Prada
Sephora
Swarovski
Tiffany’s
Tory Burch
Victoria’s Secret
Wegman’s
Wolford

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