Drive-By Shooting at Macy’s®

FixturesCloseUp only recently began documenting retail displays in motion. But keeping merchandise stationary and moving the shopper works equally well. Here is a drive-by shooting from the down escalator of Macy’s® in both video and successive stills. I only had to make the down-around-up-and-down-again circuit 3 times to get all to work. I drew a small crowd looking like a dog chasing my tail. CLICK the gallery for the stills stop action version. See the subtle yet effective “Only One Star” Macy’s branding. No confusion over who’s escalator your riding, is there?

Compare escalator posts at…
Drive-By Shooting at Macy’s®
Duracell Powered Escalator
Wayfinding on an Escalator

#   #   #

For Retail Display in Motion posts by Title see..
Drive-By Shooting at Macy’s®
Citizen® Diamond Metronome
Swarovski® Crystal Pokemon Video
Secret Reward Heart Metronome
Swarovski® NutCracker Dances Video
Swarovski® Santa Pirouettes Video
Swarovski Angel Pirouettes Video
Santa Mailbox In-Store Redux via YouTube

For all Retail Display in Motion merchandising resources see…
Retail Display in Motion Pinterest Board
Retail Display in Motion Index Page

For all Macy’s by Title see…
Drive-By Shooting at Macy’s®
Fossil® Branded Banner at Macy’s
Macy’s Perfect Boot Fit Guarantee
Macy’s Star A Knockout
Martha Stewart® Gift Mitt
Macy’s® QR Outreach in Color
Alfani® Fitted Shirt Tower
Alfani® Fitted Dress Form
Macy’s® Star as Display Form
Macy’s® Let’s Keep In Touch
Michael Kors vs Polar Vortex
Macy’s Customer Favorite QR Code
Under Armour® Shoots Hoops at Macy’s
Under Armour® Vertical Loop Hook Faceout
Under Armour® Coddles Macy’s®
Brand Artist Unknown at Macy’s
Macy’s® Gift Coming and Going
Macy’s® Guess® Pull-Tab Cutout
Macy’s Mannequins On a Ledge
Macys® Believe Christmas Meter
Macy’s® Winter Caps on Corrugated
Pale Macy’s® or Pointy Victoria’s Secrets®
Bulgari Goes Mainstream?
Fruit as Juicer Inducer
Veggies Sell Slow Cooker
Macy’s Red Highlights Greyscale
Little Brown Bag Lives On As Card
Macy’s Periscope Gift Card Hook
Macy’s Recycled Recycling Bin?”
“​Saks Monkey Tails Revisited
Monkey Tails at the Mall
Santa Mailbox In Store
Santa Mailbox In-Store Redux via YouTube

For Macy’s prospecting see…
Macy’s Holiday Hiring Branded
Macy’s Hiring Tricorne
Macy’s Employment Branded In-Store

For Macy’s Fixture resources see…
Macy’s Fixtures Pinterest Board“ visual summary
Macy’s Fixtures Index Page” for all resources

Macy_s Fixtures Pinterest Board

#   #   #

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s