Lenox® Branded Craft Beer

Lenox Craft Beer American by Design 3
Lenox Craft Beer Collection Branded American by Design

Lenox Craft Beer American by Design CloseupIf craft and microbrewery beers are booming, why not Craft Beer Glassware? Lenox® rides that wave with its Craft Beer Collection vertical point-of-purchase promotion. The “American by Design” positioning statement works well with American Craft Beer drinkers, though I am not sure I would have named the line Tuscany. Click though the gallery for various zooms. I love the Lenox Craft marketing concept, but see that all nearby glasses were wine and cocktail. Cross sell or in-store display misstep? Which?

For Contrast with Shot Glass merchandising at…
Retailing Vodka by the Shot
Mug Shot Merchandising
Shot Glass in Margaritaville
Shot Glass Rack for Pegboard
Basic Black Shot Glass Rack

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For Cup, Glass and Stemware Fixtures by Title see…
Lenox® Branded Craft Beer
Mugging Slatwire
Slot Tower as Permanent Fixture
Essential Glassware Shelf Tag
Essential Glassware Shelf Edge Facing
Champagne Tower Cheat In-Store
Riedel® Brand Glass Defined
Early Toast to Christmas Crystal
Cuppa Doodles Declined Display
IKEA® Ceiling-Hung Glassware
Grip-Clip Label Strip for Glassware
In-Store Guide to Glassware
Ceiling Carousel for Cups
Glass Mugs Hanging on Hooks
Wine Glasses Vend from Hooks
Swarovski Price Prisms Backlit
Stemware Real Estate Defined.”
Clear Label Strip for Crystal
China on an S-Hook

For all Cup, Glass and Stemware Fixtures resources see…
Cup, Glass and Stemware Pinterest Board“ visual summary
Cup, Glass and Stemware Index Page” for all resources

Compare Vertical Signs and such at…
Lenox® Branded Craft Beer
Vertical Denim Menu Tethered
Pinstripe Look is Multi-Branded
Joie® Brands Architectural Column
Alfani® Fitted Shirt Tower
Lacoste® Crock Takes a Stand
Ceiling-Suspended Cords & Corduroy
Vertical Identifier with Eyebrow
What’s New in Retail Said With Gusto
Brand Downward Directional to Jeans
IKEA® New Tags Stitched in Place

For all Vertical Sign resources see…
Vertical Signs Pinterest Board
Vertical Signs Index Page

For All Wine and Spirits Merchandising by Title…
Lenox® Branded Craft Beer
High-Heel Wine Bottle Caddy
Valentine Day Champagne on Prop Ice
Margarita Salt Merchandising
Alcohol Only This Line
Mad Elf Ale Christmas Die-Cut
Jumbo Pouch Merchandising
Attack of the Angry Orchard Mascot
Grapes Prop New Year Wine Attache
99 Bottles of Beer Point-of-Purchase
Cheap Label, Cheap Wine
One-Glass® Wine Pouch Sales
Retailing Vodka by the Shot
Head Shop, Hookah or Still?
Liquor and Fireworks On Sale
Selling Wine Numerically
Booze-Food-Fun vs Real Life
Heineken® StarWars Droid
Wegman’s unday Beer Hours
Well-Imagined Wine Wall
Wegman’s® Craft Your Craft Beer
Paradox of Retail Choice
How to Drink Scotch®
Pegleg Black Dog as Floor Graphic
Super Hero Promotes Super Drink
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

For all Wine and Spirits resources…
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

Wine and Spirit Merchandising FixturesCloseUp Pinterest Board

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