Most modern plain paper label holders have tightly toleranced front windows that snap shut, hold the label firmly in place, and protect it from dirt and spills, but not these. An anchored label also prevents kids from disturbing your price integrity (price and product line up) by merrily sliding labels up and down a C-Channel. But in an adult-targeted store with minimal labels needed, these loose tolerance, solid shelf holders might well be worthy of serious consideration. Tight tolerances increase cost. A bit of “slop” or play in the fit-and-finish saves money during manufacture. (A good example being the renowned Russian Kolishnikov AK-47 assault rifle … roughly finished and manufactured but rugged and serviceable). In this particular retailing situation a low tolerance label holder design works just fine … requiring lower cost dies, less exact extrusion, and less demanding QC. No need for an exact fit, or a window that snaps shut precisely time after time. Above-the-shelf, below-the-shelf and oversize shelf-talkers (not shown) were employed in two of a three-sister-stores chain of related boutique shops. I liked the look here … but watch out for kids playing hide-and-seek with your labels … or spills in cooler or grocery uses.
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My wife is a former Soviet citizen, so I must accommodate long tirades on the merits of Soviet technology ranging from the Kolishnikov and Soyuz to her favorite, the MIG aircraft designed by fellow Armenian Artem Mikoyan
. To hear the story told, Western technology is but a pale reflection of a Soviet school child’s idle crayon-drawn imaginings. Land-locked Armenia even gave birth to a famous Soviet Admiral … but that story I save for some other post.