Sleepy’s® Zen Branding

Sleepy's Inner Peace Main
Sleepy’s Inner Peace Zen Mattress Branding

Sleepy's Perfect BalanceI wish it were my creative genius behind this Sleep’s in-store campaign, but sadly not. What better way to sell the benefits of bedtime comfort than these Zen-like portrayals. They target the correct demographic (or is it gender-graphic). And they don’t slam the customer as a lazy slouch; rather an active, life-affirming being. If my mattress purchase puts me in the company of these humans, even if only in my imagination, then a mattress buy is in my future. CLICK the thumbnail for alternate Zen, and gallery for zooms to the Sleep’s brand and positioning statement.

Compare and contrast directly…
Sleepy’s® Zen Branding
Expressive Moods of Tile Display

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For Bed Merchandising by Title see…
Sleepy’s® Zen Branding
Sleepy’s® Flip-Front Footer
Stearns and Foster® Branded Dorm
Sterns & Foster Branded Pillow Napkin
Pillows Provide Soft Sell
Bed and Bath Handmaidens
Dream of Down at JC Penny

For Dog Beg Merchandising by Title browse…
Dog Bed Merchandising in Red
2010 Creative Cross Sell Award
Super-Duty Endless Basket

For all Bed Merchandising resources see…
Bed Merchandising Pinterest Board
Bed Merchandising Index Page

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For one-word sales themes see…
Dream of Down at JC Penny
Lucky® Brand vs Lucky Brand®
Saks® Made-Ya-Look Eyewear
Subliminal or Supraliminal Retail Messaging
Powerful One-Word Selling Proposition

For Sales Psychology and Empowerment by Title…
Sleepy’s® Zen Branding
Screw You Tool Try-Me
Express® Working It with Words
Subtleties of Dornbracht® Branding
Double Branded BOGO for Cliff Bar®
Selling Plush By The Inch
Cheap Label, Cheap Wine
Don’t Go Far … Shop Local
Why Analog Moleskine?
Macy’s Customer Favorite QR Code
Clarisonic® Value Pack Up-Sell
Hess® Early Age Brand-Building
Life-Size Scion® as Museum Prop
Diamond Plate For Manly Gift Cards
Cat Cleaning Chic
Shopping Defines Existence
Better Retail Through Chemistry
In-Store Jewelry Primitive
JCP Luggage Arrivals and Departures
Latest Greatest Try-Before-You-Buy
Pulitzer Prize Winning Staging
Whirlpool® Cross-Sells with Jenga®
Smooooooth Sell by Electrolux®
Love Your Look Mirror Psychology
Conduit Bender Decoy Pricing
DeWalt Three-Tier Price Strategy
Express® Urges Own the Moment
Hearty Thank You Decks the Halls
Hinged Best Seller Notice
Drop-in New Arrivals Sign
Polo® Winner’s Cup Psychology
Jonathan Adler® Happiness is Chic
Jonathan Adler® Crazy Xmas Love
French Bull® Live Vivid Avoids Dazzle-Disaster
Coffee Delivery by Bicycle
Steel Cable is Try-Me Tether
Literature Central Goes Digital
Service is the Sell at Kay Jewelers
Wet ‘N Dry Rake Sale”
Brown Paper Sales Psychology
Bubble Bath in Center Store
Ace Bandage Sells a Lifestyle
Designer Attribution in Retail
Guy-Girl Sales Segregated
Pet Boutique Shopping Bag
Bicycle Sells a Lifestyle
Caviar Fishmonger for the Upscale
Friends Don’t Let Friends Shop Chain Stores
Shop Shipping Crates Locally
Wayfaring on a Shopping Bag
Jewelry Sale for Baseballers
Walk In, Strut Out
Like-Father, Like-Son Fixtures
Life is Short, Buy the Shoes
6 Language Customer Contact Form
Nautica Brands by Boat
Label Sells Calorie Count Not Price
Kiddie-Scale Mirror
I Want it All in Neon
Feng Shui for Retailers
Carabiner Motivates Rope Sale
Karen Millen Logo’d Hangers
‘I Shop Therefore I Am’ Snowclone
Return Policy Empowers Sales
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Keyless Cashwrap Tester
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Retailing a Golden State of Mind
Brand Celebrates Itself Literally
Hugs and Kisses Henri Bendel
Love Henri Bendel Dress Form
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Thick Quilt as Sales Psychology
Pillows Provide Truly Soft Sell
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Girls Shoes Square-Branded by JCP
Endcap Square is JCP Branding
Great Gifts Branded Tag

For Sales Psychology and Empowerment resources see…
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

For Red Fixtures resources see…
Red Fixtures Pinterest Board“ for a visual summary.
Red Fixtures Index Page” for all resources and links

Red Fixtures in Retail Pinterest Board as FixturesCloseUp

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