Up vs Down Product Differentiation

Shelf Edge Product Tag Upper & Lower
Shelf Edge Product Tag Upper vs Lower Product Differentiation

Here is one strategy on pointing customers to upper or lower product selections. It falls well in the mid range of visual extremes. As a reverse slug of type, it has impressive visual weight. But turned sideways, set Condensed and only moderate in type size, it is recessive enough not to distract. Would you have added more visual emphasis? Would you have added or used a directional alone? Click through the gallery to see in-use in-store. Note that both have red Sale header cards.

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For Header posts by Title see..
Upper and Lower Product Differentiation
JCPenny® Christmas Care Plan
Sale Sign Sidebar
Ship Lamps vs Tiki Torches
Doorbuster Up-Side-Down = Sale
Hook Label Holder Hosts Header
Digital Shelf Edge Promo Signs
Extended-Top Label Strip
Header for FISH-Tip Label Holder

For all Header resources see…
Header and Header Card Pinterest Board
Header and Header Card Index Page

For New Items posts see..
Upper and Lower Product Differentiation
Staples® New Product Shelf Tent
IKEA® New Tags Stitched in Place
Same Old Duck® Tape, New Colors
What’s New in Retail Said With Gusto
New-Item Clip-In not Clip-On
Coming Soon Grip Clip
Drop-in New Arrivals Sign
This-Just-In Faceout Tag
Something New Coming Soon
Tiny Shelf Edge Micro Flag
Garden Dept Winter Changeover
How to Handle Product Migration

For all New Items resources see…
New Items Pinterest Board
New Items Index Page

New Item Fixtures Pinterest Board

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