Vaseline® Swats Burt’s Bees®

Vaseline Lip Therapy Main
Vaseline Lip Therapy Shelf Displays

Vaseline Lip Therapy Front View AuxA prestigious brand like Vaseline® is not about to let an upstart like Burt’s Bees® steal its therapeutic thunder. Here Vaseline rolls out Lip Therapy of its own to populate retail health and skin care shelves. With this post I try to give equal time to, and contrasting merchanding by, Burt’s Bees competitors. I have covered the BB beat often because there are so prolific in creating point-of-purchase opportunities for themselves. Time to see what others are up to. CLICK the thumbnail for a front view of Vaseline for Lips.

Also see…
How Not to Be Burt’s Bees®
Blistex Best 2-Pc Straight Entry Redux
Vaseline® Swats Burt’s Bees®” (This Post)

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For all of Burt’s merchandising and fixture see…
Burt’s Bees® Upright Auto-Feed
Burt’s Bees Shelf-Edge Jenga
Brand Building at Burt’s Bees®
Burt’s Bees® Swarm
Burt’s Bees EndCap Gravity Feed
Burt’s Bees via Gravity Feed
Burt’s Bees via PowerWing
Burt’s Bees Brand Busy as a Bee
Burt’s Bees Gift Pack Branding

For all Burt’s Bees resources see…
Burt’s Bees® Pinterest Board
Burt’s Bees® Index Page

Burt’s Bees® FixturesCloseUp Pinterest Board

For all Purple Fixtures resources see…
Purple Fixtures Pinterest Board“ for a visual summary.
Purple Fixtures Index Page” for all resources and links

Purple Color Fixtures Pinterest Board

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