Crock-Pot® Incomparable Branding

Crock Pot Point of Purchase Overall
Crock Pot® Branded Benefit Point of Purchase

Crock Pot Cook and Carry Features AuxA smallish Crock-Pot® point of purchase display spells out more benefits than you would have thought for such a common kitchen appliance. I counted at least 10 features grouped so as not to overwhelm (Normally a maximum might be 5-7 per list, but 3-5 better). To cover an even larger potential market than the Full Family Size, the individualized Little Dipper is also displayed. CLICK through the thumbnail and gallery to inspect aspects of the display. Key is that Crock-Pot owns the trademark for this style device. Try to think up a good descriptive name for a competing line that instantly conjures the image of use without the words “Crock-Pot.” The generic term is “slow cooker.” Damn strong branding and trademarking.

Compare and contrast…
Crock-Pot® Brands Benefits
Daily Chef® Half-Metro Display
Cuisinart® Half-Metro® Display

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Compare Blender display and merchandising at…
Oster® Brand Dings and Dents
Full-Color Fruit in Ninja Blender
Cuisinart® Fruit-Juice-It
Nutri-Bullet® Security Lock-down
Hamilton Beach® Orange Shadowbox
KitchenAid® Endless Possibilities
French Bull® Not Dazzle-Disaster
Shot Glass in Margaritaville
Ninja® Blender Imitates Life

For Small Appliance Merchandising and fixtures see..
Crock-Pot® Brands Benefits
Nespresso® Branded Shelf Overlay
Hand Mixers Put on Pedestals
Wood Shelf Overlay for Metro®
The Cellar in 3D

For all Small Appliance Merchandising resources see…
Small Appliance Merchandising Pinterest Board
Small Appliance Merchandising Index Page

For all Cookware Fixtures by Title see…
Daily Chef® Half-Metro Display
Perforated Metal Propping
Cuisinart® Fry Pan Faceout J-Hook
The Challenge of Chrome
Plate Displayer Becomes Pot Holder
Deep-Dish Declined Display
KitchenAid® Plug-In J-Hooks
Declined Metro® Cookware Display
JC Penny® Pots ‘N Pans Urn
Color-Coded Cutting Boards
Belgique® Chef as Brand Icon
JCPenny® Muffin Pan Mannequin
Cookware Hooks Are Bar Mount
Rolled Staging, Plug-In Hook
T-Stand As Cookware Hang Rod
Williams Sonoma® Stab at Sales
Cook as Lifestyle Sophisticate
Upscale Potato Prop In-Store
Cookware at Dicks Sporting Goods
Cookware on Apparel J-Hook
Metro Under-shelf Hang Rod
Hook Bridge as Specialty Display
Cookware on Metro J-Hook
Cookware Hangs from Metro
Cookware Merchandises Itself
Upscale Handle-With-Care Warning
Cookware on a Grid of Jet Black
Cookware on Saddle Mount Bar Hook
How to Avoid Being Hit on the Head in Retail
“Hook Design by Porsche
Bar Hooks Interlace Cookware
Super-size Strainers Dovetail
Undulating Arms Help Items Nest
Tong War in Cookware
Cookware To Go Cart
Wireform Cookware Displayer
Williams Sonoma® Cookware Merchandised By Shelf
Grid Backdrop for Cookware
Grid-Based Open Wire Shelf
Wire Shelf Sight Leak
Buy One, Get One, Selling Tool
GelPro® Soft Sell Point-of-Purchase

Follow the Cuisinart brand at…
Cuisinart® Half-Metro® Display
Cuisinart® Fry Pan Faceout J-Hook
Cuisinart® Fruit-Juice-It

For Hang Rod J-Hooks see…
Metro® Cookware Hang Rod J-Hook Redux
Ball-End J-Hook for Hang Rod
Lodge® Hang Rod J-Hooks
T-Stand As Cookware Hang Rod
Metro Under-shelf Hang Rod
Hook Bridge as Specialty Display
Cookware Hangs from Metro

Compare Spoon Rest merchandising…
Pier 1 Imports® Spoon Rests En Masse
Spoon Rest Overlay is Die Cut
Spoon-Not-Included Disclaimer
Shelf-Edge Spoon Sampler Spirals

For all Cookware Fixture resources see…
Cookware Fixtures Pinterest Board“ visual summary
Cookware Fixtures Index Page” for all resources

Cookware Retail Fixtures Pinterest Board

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