Cashmere in Roman Light Typeface Silhouette

Silhouetted 100% Cashmire Main1

The workmanship for this sign was excellent. A wonderfully detailed Roman serif typeface, rich red color, and precise slimline manufacture. But the best laid plans often run afoul of the unanticipated. Here the background is too busy to allow the message to be read or even easily seen. I liked the basic concept, a “100% Cashmere” footnote to span the display and echo the hang tags in a sophisticated manner. But the “light” typeface allows too much see-through and creates a sight leak. CLICK through the gallery below for a closer look at construction. How would you solve the sight leak problem.

Compare directly…
Cashmere in Roman Light Typeface Silhouette
Style & Co® in Roman Light Typeface Silhouette

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Compare 3D silhouetted sign strategies at…
Cashmere in Roman Light Typeface Silhouette
Style & Co® in Roman Light Typeface Silhouette
Know Your Background For Silhouetted Type Use
Love Flowers Brighten Mood in Apparel
Retail as Sponsor of True Art
Super-Size Family Pack Promo
Calvin Klein® Read in Reverse
Joie® Brands Architectural Column
Spa Cashwrap Branding by Sakari®
Flannel Sari Says Winter
Packable Winter Retail
Give Christmas Headphones
JCPenny® Dine is In-Store Sizzle
Back-to-School Ceiling Directionals
Alexander McQueen® Logo Shorthand
Ceiling-Suspended Cords & Corduroy
Relaxed Corrugated Silhouette
ZzzQuil® Corrugated Z Display
Macy’s® Gift Coming and Going
Cotton On® Racing Stripe
Cotton On® Alternate Branding
The Cellar in 3D
Martha Stewart Color and B&W?
Robert Graham® Signature Fixturing
Too-Much-Stuff Consignment Sale
Karen Millen® Heat-Bent Sale
Giftables to Go
Making a Splash in Color Sneaks
Topiary Sign at Victoria’s Secret®
Flying the By & By Girl Brand
3D D3
Jeggings® Brands Heavy Corrugated
Turning Up Store Volume Visually
Windows 8 Does Analog Retail
Cook as Lifestyle Sophisticate
Silhouetted Signs Match Hang Tags
See-thru Retail Sign Strategy
Thick Quilt as Sales Psychology
3D Tees
Totally-Visible Total Girl Sign
Belly Band for Shelf Upright

Follow Silhouetted concepts at…
Silhouetted Strategies Pinterest Board 
Silhouetted Index Page

For Back Tags in Front Tag promotion see…
Cashmere in Roman Light Typeface Silhouette
Praise-Worthy Out-of-Stock
For Product, Look Right
Help Find Instructions on Hook
Help, Security, or Stockout Ploy?
Pier 1 Frenchy Front Tag
Joe Fresh® Hang Tags
Valentine’s Day Lamps for Lovers
Polo®,  Varvatos®, Kors® In-Store Tag Team
Back Tags as Point-of-Sale Tool
Silhouetted Signs Match Hang Tags
Die-Cut Hang Tag by Express
Traditional Hang Tag by Express
Zip Tie Hang Tag
Kardashian Curves on an S-Hook
C-Hooks Replace S-Hooks

For the Out-of-Stock subset resources see…
Out-of-Stock Pinterest Board” for a visual summary.
Out-of-Stock Index Page” for all resources and links.

For the superset of all Back Tag resources…
Back Tags Pinterest Board“ for a visual summary.
Back Tags Index Page” for all resources and links

For Sight Leak situations by title…
Cashmere in Roman Light Typeface Silhouette
Know Your Background For Silhouetted Type Use
Sight-Leak Ruins Jewelry T-Hook Display
Grid See-Through Up Close and Personal
S-Hook Pants Hanger
Hybrid Backplate Two-for-One
Mugging Slatwire
Backlight Blasts Grid
Backlight Blasts Grid NOT
Giant S-Hook, Big Sight Leak
Winter Sale in Red Square
Shoe Pedestals Backlit
Baseball Gloves on a Grid
NYC® Mannequin Cutouts
Charlotte Olympia Shoe Pedestal
Grid Sight-Leak at 4x Zoom
Yawning Grid Backplate Concept
Back-to-Back Jewelry Micro Bars
Sight Leak Through a Grid
Shoe Ledge on Diagonal Grid
Grid Back for Metro Wire Shelf
Christmas Display Confusion
Winter Gloves Lose Grip on Sales
Diagonal Grid with Custom Hook
Selling Bikinis in the Snow
Baseball Bats Tethered to Grid
Volleyballs Perch on Slatwire Hooks
Christmas Display Confusion
Wire Shelf Sight Leak”
Hangers as Display Fixtures

For other direct comparisons of visibility by title…
Dazzle Paint Retail Camouflage
No Dazzle Camouflage Paint Here
Winter Gloves Lose Grip on Sales

For positive use of Sight Leaks by title…
Mesh Sight-Leak-Mitigation is Bar-Mount
Grid J-Strut Merchandise Cubes
See-Thru Retail Sign Strategy
Coffin Case Median Grid

For all Sight Leak posts see…
Sight Leaks Pinterest Board“ for a pictorial summary.
Sight Leaks Index Page” for all resources together.

Sight Leak FixturesCloseUp Pinterest Board

For Red Fixtures resources see…
Red Fixtures Pinterest Board
Red Fixtures Index Page

Red Fixtures in Retail Pinterest Board as FixturesCloseUp

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