iRobot Roomba Concept Misses the Mark

iRobot Roomba Floor Surface POP Main

iRobot Roomba Floor Surface POP Main

iRobot Roomba Floor Surface POP MainThis is a truly great concept by Roomba. It clearly brands, and calls out the benefit right at the start … “Let the robots do the work.” It rightly tries to show multi surface capability, but there falls short. You had to be very close to pick up on the divided background representing wood floor at top, and carpeted at bottom. Wish it would have worked better, in these hard times even a robot needs a job. Maybe it was caused by poor warehouse club lighting. I can’t imagine the lack of surface definition and contrast were designed in on purpose.

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