Slatwire Visual Merchandising Prevents Sight Leak

Terrific visual merchandising of this open-grid Slatwire Unit. Done wrong the eye has no where to fall, and vision passes right through creating a sight leak. Here just enough apparel creates a plane upon which the eye can focus, yet leaves enough “negative space” so the hint of the store beyond still entices. Result, easily seen … Continue reading Slatwire Visual Merchandising Prevents Sight Leak

Giant S-Hook, Hot Pants Sight Leak

  S-hooks and other fixtures are used often to create retail displays for Jeans, shirts and here shorts. But merchandisers run the risk of sight leaks, as here … customer vision passes right through the display and can bring an cluttered, unfocused look look to the store. Click the thumbnail for a tight shot of … Continue reading Giant S-Hook, Hot Pants Sight Leak

INDEX: Sight Leaks

INDEX: Sight Leaks EDITOR’S NOTE:  Topmost posts may be scheduled but not yet live.  Please click further down the list if necessary. For Sight Leak Mitigation strategies by Title… “Perforated Backdrop for Grid, Slatwire and Slatgrid” “EZ Peel Shrimp Adds Inflatables” “Trestle Table With Expanded Metal Backdrop” “Space Framed Apparel Runway” “Slatwire As Naked Merchandising … Continue reading INDEX: Sight Leaks

In-Store “Sight Leak” Plugged

I have proselytized on “sight leaks” for ages … or what counts as ages in the short existence of blogs. Here a retailer has fitted grey Nylon Mesh Screens to provide a backdrop against which merchandise can be presented, rather than have the eye pass right through to items beyond. You cannot imagine how satisfying to … Continue reading In-Store “Sight Leak” Plugged

Wire Shelf “Sight Leak”

Individual pedestals raise this cookware to near eye level to set the series apart from others. But in this one case the openness of the Metro wire shelving beneath causes a “sight leak,” fails to form a distinct background, allows the eye to pass through it, and fails to reinforce the change in elevation. Designing … Continue reading Wire Shelf “Sight Leak”

Vera Bradley® Macramé or Giant Monkey Fist

I wanted to call this Pedestal covering both Macramé and a complex extension of Monkey Fist knot tying. The roped texture provided both contrast with the modern fixtures, as well as something of a call to natural materials. Seen at a Vera Bradley® branded display, but not necessarily her’s and useful anywhere in the store. … Continue reading Vera Bradley® Macramé or Giant Monkey Fist

La Boulange Wood-Block Sign Holder for Bakery Case

These La Boulange miniature Bakery Case signs are of premium design, elevating the baked goods in stature. But the sign holders are simple wood blocks, grooved to accept chipboard sign inserts. The sign holders are an easy, almost do-it-yourself project. The signs much more detailed with Pink ____ a gold runaround and La Boulange branding. … Continue reading La Boulange Wood-Block Sign Holder for Bakery Case

Perforated Backdrop for Grid, Slatwire and Slatgrid

Grid, Slatwire, and Slatgrid are all open Vertical Display Surfaces prone to sight leaks … the eye passing right through rather than falling and focusing upon the merchandise in the foreground. The solution? A Brakdrop behind the Grid, Slatwire or Slatgrid. Here that role is served admirable by Perforated Metal Panels with holes in a … Continue reading Perforated Backdrop for Grid, Slatwire and Slatgrid

Hallmark® Christmas Ornaments on 1″ Grid Plastic Scan Hooks

Long before even the Halloween Holiday, fully-formed Christmas Ornament Display are sprouting across retail. The early bird gets the worm, so maybe early Christmas sales are to had from shoppers not favoring Halloween. A 1” Grid display surface and angled wing walls host Plastic Grid Scan Hooks for Adhesive Labels. The light, hollow Ornaments are … Continue reading Hallmark® Christmas Ornaments on 1″ Grid Plastic Scan Hooks

Hallmark® Star Wars® Ornaments on Wing-Wall Scan Hooks

Angled Grid Wing Walls are an unusual feature of an Endcap Hallmark Christmas Ornament Display. Prime selling space, the WingWalls field Short Plastic Scan Hooks capable of only one or two ornaments. So hot sellers like Star Wars memorabilia are given pride of place. Restocking of the quick-turnaround WingWalls can be made using whatever ornaments … Continue reading Hallmark® Star Wars® Ornaments on Wing-Wall Scan Hooks

Calphalon® Cookware Branded Butcher Block Outfitting

Calphalon® brands their butcher-block-style presentation table with both name and key use benefit … its Hard-Anodized finish. The wood table top stands out from the balance of the department which relies heavily on Metro-style SuperErecta Restaurant Systems for its theme. Interestingly the Calphalon® branding only appears on one table edge. I might suggest you brand … Continue reading Calphalon® Cookware Branded Butcher Block Outfitting

Acrylic Shadowbox Sign Frame Promotes Cookware

Macys® Cookware department is always a sparkling example of pot and pan presentation (contrast with say, the look of William-Sonoma). Though clear acrylic may not cast much of a shadow, I nevertheless classify this deep freestanding Sign Frame as a Shadowbox design. Though in this case its the contrast and visual depth of the sign … Continue reading Acrylic Shadowbox Sign Frame Promotes Cookware

Acrylic Flyover Pedestals For Belgique & Circulon

The small size says Pedestal, but the up-and-over design says Flyover. Whatever the classification these Clear Acrylic fixtures help focus attention in some cases, and allow stacked, increased density of merchandise presentation in other uses. In either case the Clear Acrylic is recessive and lets the cookware take center stage. Seen outfitting Belgique®, Circulon® and … Continue reading Acrylic Flyover Pedestals For Belgique & Circulon

KitchenAid® Artisan Color Selection Claim To Fame

The KitchenAid® name is well known name, and heavy-duty stand mixers like this a longed-for addition to any well-outfitted kitchen. But your choice of sophisticated color to match kitchen decors makes the merchandise worth specific color-based promotion. See the Vertical Sign for a clear and concise presentation of color choices. See the adjacent physical display … Continue reading KitchenAid® Artisan Color Selection Claim To Fame

Tray Table Hiring For In-Store Job Applicants – Apply Now

This tray table (probably from store stock) makes an impromptu job application area for Bed Bath and Beyond. Just inside the store entry, the propping and location make sure loyal customers see … either for their own interest or the referral of others. The display allows instant application and implies a sense of immediacy rather than … Continue reading Tray Table Hiring For In-Store Job Applicants – Apply Now

Intuitions® Bracelet Boxed Presentation Display

If your bracelet is sold in a classy presentation box, why not incorporate the package in the point-of-purchase display? Here all Intuitions boxed bracelets are oriented inscription-out so that you can “Express Yourself” .. the brand’s positioning statement. Remove your selection to appreciate the storage and presentation box that elevates it above ordinary Fashion Jewelry. The … Continue reading Intuitions® Bracelet Boxed Presentation Display

Triple-Tier Bracelet Hump T-Stand at Littman Jewelers®

I’m not sure a fixture can be both a Bracelet Hump and T-Stand simultaneous, but I will go out on a limb and say so for this incarnation. I liked that as angled multi-tiers, it had the area and visual mass to sell a quantity without looking like cheap mass merchandising. Step through the gallery … Continue reading Triple-Tier Bracelet Hump T-Stand at Littman Jewelers®

Double-Tier Bracelet Hump T-Stand At Cashwrap

You’ve got two hand and two arms. Why not two bracelets and a Double Hump Table-Top T-Stand to sell them?A flat-on-the=table Bracelet Hump may be too low to catch the eye. A single T-Stanf Table Hump might create wasted space beneath. But a Double Hump T-Stand would seem to be just right. Step through the … Continue reading Double-Tier Bracelet Hump T-Stand At Cashwrap

Purse Charm Presentation Via Table-Top T-Hook At Checkout

Now that your’ve bought the main fashion elements of your wardroom, lets not forget the fashion accents like fuzzy Purse Charms (or for those with less creativity, key chains) pitched at checkout vis a T-Stand. A broad square base provides stability and 90º Arm Tips keep charms (or chains) on the fixture. Seen at Express. … Continue reading Purse Charm Presentation Via Table-Top T-Hook At Checkout