Vera Bradley® Departmental Branding Near and Far

While the department is branded overall, look close to see Vera Bradley logo and branding repeated closeup among the offerings. A good reminder of who designed, and why you should desire. A distinctive logograph and type style make the branding all the more distinctive, and portray a sophisticated upscale image for Vera. Browse the department … Continue reading Vera Bradley® Departmental Branding Near and Far

Branding Ulta Beauty® With Cosmetics Brushes

This Endcap of Cosmetics Brushes uses the bushy product itself to brand the Brushes for the Ulta display. The subtitle is “Your Must Haves!” with an assortment offering broad enough to assure that conclusion. A more spread out display of cosmetic brushes along the gondola median beyond supports and enhances the merchandising possibilities. Seen at Ulta Beauty® … Continue reading Branding Ulta Beauty® With Cosmetics Brushes

Affalterbach AMG® Branding At Mercedes Benz® Manhattan

Originally an independent engineering firm, Mercedes-AMG Gmbh is the high performance division of Mercedes Benze located in Affalterbach, Baden-Württemberg, Germany. According to Wikipedia: “AMG models typically have more aggressive looks, a higher level of performance, better handling, better stability and more extensive use of carbon fiber than their regular Mercedes counterparts. AMG models are typically … Continue reading Affalterbach AMG® Branding At Mercedes Benz® Manhattan

Subdued Lauren Active Branding by Ralph Lauren®

This Lauren Active is a newly noticed branch of the Ralph Lauren empire to me. And my FixturesCloseUp role is to capture how Lauren is identifying and branding the line in Retail. Is this style tentative as part of a new launch, or subdued on purpose as part of the positioning? That is beyond my ken. But … Continue reading Subdued Lauren Active Branding by Ralph Lauren®

Arhaus® Home Furnishings is Mnemonic Branding

Arhaus! Our house! Get it? A creative way to build your brand definition into your name. The positioning statement drives the point home complete: “Furnishing a Better World.” The use of a classic Roman Typeface was somehow very suitable too. I’ll bet you wish your brand name communicated so clearly. Seen at the Tyson Galleria Mall. … Continue reading Arhaus® Home Furnishings is Mnemonic Branding

Unending Corporate Branding Support for Under Armour®

All the nearby racks and displays are branded Under Armour®. The product itself is branded Under Armour®. But still that is not enough. Look close to see that the Flip Flop hangers themselves sport the Under Armour® logo. Ball-stopped Slatwall Faceouts are the display medium with the corporate moniker large and small as far as … Continue reading Unending Corporate Branding Support for Under Armour®

Lacoste® Takes a Bite Out Of Departmental Branding

    Aggressive like its alligator (crocodile?) visual namesake, Lacoste® marks and stakes a claim to its Departmental territory. Sometimes the Lacoste® Mascot is simply a silhouette, but here scale detail is added along with a fleshy red mouth. See from various distances in the gallery of images. Then follow Lacoste fixtures, branding, and outfitting … Continue reading Lacoste® Takes a Bite Out Of Departmental Branding

Try Brown Branding to Consciously Discourage Purchases

If you hate Brown, you’ll really hate this Brown. In any event this particular color, Pantone  448 C has 2 primary purposes for being. One is to actually dissuade purchases. Link out to the Time® article “This Is The World’s Ugliest Color — And It Has An Important Job” to learn the why’s and wherefores. The second … Continue reading Try Brown Branding to Consciously Discourage Purchases

Bentwood Branding In Both Wood and Whitewashed

    Though not your traditional interpretation of Bentwood, there was no other possible descriptive categorization for these brand identifiers. Truth-to-be-told, the jog in the wood was actually created via miter not bend. But the zig-zag calls attention far more than a flat wood bracket would have. Retailer supplied, they are used consistently for brand, … Continue reading Bentwood Branding In Both Wood and Whitewashed

Trader Joes® Embroiders Branding On Shopping Bags

One would expect to find reusable Shopping Bags at Trader Joes®, but these of natural cotton with Embroidered Trader Joes® logos are treasures. If I collected branded Shopping Carries, these would be among the top of my list of acquisitions. And look, only $3 a bag. I’ll bet you could easily charge $4.99. Inspect the … Continue reading Trader Joes® Embroiders Branding On Shopping Bags

Case Study: Rago Brothers Leatherworks In-Store Branding

Margarit (my wife) treasures her collection of designer purses. And if one is sick or in need of repair, she knows right where to go: Rago Brothers Designer Leather Repair, 120 Speedwell Avenue, Morristown, NJ. Service at the front of the store is casual, because the majority of business is shipped in by designer names direct … Continue reading Case Study: Rago Brothers Leatherworks In-Store Branding

Papyrus® Long View of In-Store Branding

Papyrus® takes the long-term view of branding by sprinkled shelf-edge, flag, and end-wall branding up and down this aisle of greeting cards. Branding is subdued so as not to overwhelm the greeting cards, but visible and impactful none-the-less. Browse cards and branding via the gallery of images. Follow the fixturing details via links below Follow this … Continue reading Papyrus® Long View of In-Store Branding

Papyrus® Shelf-Edge Linear Branding

With other branding perpendicular to aisle traffic, forward-facing shelf-edge Papyrus® plus brand Hummingbird addresses the full-frontal needs of engaged greeting card shoppers. Papyrus® leaves no branding stone unturned in its outfitting and merchandising. Follow the fixturing approach below. Follow this Papyrus® brand outfitting in detail… “Papyrus® Long View of In-Store Branding” “Papyrus® Hummingbird Brand Flags” … Continue reading Papyrus® Shelf-Edge Linear Branding

Love Liz Claiborne® Rack-End Branding

A Rack-End Sign that puts a positive spin on its branding … gotta Love that Liz Claiborne® creativity. Small and faint as a whisper, I first thought maybe graffiti from a fashion admirer, but no it was printed in place. The strategy was purposeful down to the white writing to contrast with yellow Claiborne in-fill. … Continue reading Love Liz Claiborne® Rack-End Branding

Pink® Step-And-Repeat Mirror Branding

As if Pink® branding was not powerful enough, step-and-repeat Pink® puppies march across in-store mirrors. It does pick up on the store theme and decor, but a distraction if trying to admire oneself in the mirror. Use the galley of photos and thumbnail to consider the branding proposition. Scroll down for More Pink®, Victorie’s Secret®, … Continue reading Pink® Step-And-Repeat Mirror Branding