A cute way to save merchandising space as well and plant an image of the recipient enjoying a high-end Lotus® in miniature. But I wonder if the Lotus® name is truly and legally licensed for use on a plaything? How much do you think the licensing fee would add to the selling price? CLICK through the gallery for various views.
Given the fine woods of this Polo Ralph Lauren® Fitting Room a bare, ceiling-tiled overhead would just not do. So a finely crafted, pergola-like, wood lattice created a custom drop-ceiling as upgrade. The strategy also added shadows, dimensionality, and a more refined viewing area for apparel trials. CLICK the thumbnail for alternate impression.
This Polo Ralph Lauren® fitting room harkens from the sophisticated and genteel days of cigars and men’s smoking rooms. It has survived to the present day because the ash tray is built into the room. As you know, “built-ins” are an upper class luxury too. Then again I may be wrong and this might be meant to catch the pins removed from garments in the performance of Fitting Room due diligence. I’ll let you take a second look via the thumbnail, and make your own call … ashtray for gentleman’s cigar or pin cup?
Combine your housewares offering like this twofer and you are likely to succeed in cutting your retail sales in half. Why buy one or the other when you can buy the Toilet Brush and Toilet Plunger together as a single unit? It might, however, be more appealing if the Toilet Plunger base came in some other than traditional Toilet Plunger color. Image Courtesy of Pure-t.ru.
As part of FixturesCloseUpRetail Clip Service I offer this Executive Summary of statistics and facts on Content Management and Marketing gleaned from a much large report published by Kapost. Do link out for a full read, but first scan the consolidated report below, focusing on Content Marketing and Blogs like FixturesCloseUp among B2B firms like you.
The Value of Content Marketing
67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)
Brands relying on inbound marketing save over $14 dollars for every new customer acquired (source)
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing (source)
Using inbound tactics saves an average of 13% in overall cost per lead (source)
78% of CMOs think custom content is the future of marketing (source)
Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)
41% of marketers confirm marketing content’s positive ROI (source)
Content Marketing via Blogs, Social, and Video
Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)
61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)
70% of consumers prefer getting to know a company via articles rather than ads. (source)
Brands that create 15 blog posts per month average 1,200 new leads per month (source)
82% of marketers who blog see positive ROI for their inbound marketing (source)
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)
If you like what you read above, investigate FixturesCloseUp® as an in-house Content asset via “Quick Read” and “Use Strategies” lists below or in agonizing detail including four Fair Market Value estimates under the “Site For Sale” Menu.
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Fixtures Close Up Quick-Read:
FixturesCloseUp.com WordPress Site: 7,500+ Active Posts
FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
1,420,250+ Total Lifetime Page Views (To December 31, 2015)
428,446 Annual Page Views (2015 total).
54,141 Peak Monthly Page Views (January 2016)
346,661 Total Lifetime Visitors (To December 31, 2015)
Here are interesting Product Introduction figures from the MarketingSherpa®Marketing Practices Survey. Third on the list of 17 strategies is “Brand Produced Content” including Blogs. The top two strategies lead by only a few percentage points that may be within the margin of error. So Brand Produced Content and Blogs – internal and as external marketing silos – are hot. If you use a well-ranked independent Blog and backlink to your website and products, SEO automatically benefits. And a Blog’s thought-leadership advice can provide an added audience for embedded ads that promote you too. So by all means Blog about your products as well as provide Blog-based insight across the fixtures spectrum for that thought-leadership.
If you could use a leg up on establishing yourself, the 120,000 visitor, 430,000 page view FixturesCloseUp Blog is available as a permanent wide-ranging asset in a “hub-and-spoke” marketing configuration. All for the cost of but a single year’s online ad campaign. Check out the FixturesCloseUp “Quick Read” of benefits and “Recommended Uses” below or reach out for specific advice on how to apply to your circumstances.. If shy, investigate details of FixturesCloseUp as an in-house asset under the “Site For Sale” Menu. Oh, you already have a blog? How do your blog pages traffic stats compare to FixturesCloseUp’s above.
Aggressive in you marketing … or want to be? Buy a turnkey niche media property, recommends the Content Marketing Institute article “Build? Buying Niche Media May Be Better.”Kraft Foods® and Johnson and Johnson® acquired not built their outreach organizations and Media assets. Why not you in retail and point-of-purchase fixtures? Read the article for the “Hows” and “Whys.” Then ask what is stopping you from dominating Retail Fixtures as a niche market? Research FixturesCloseUp as the path to domination directly below or in detail under the “Site for Sale” menu above.
Content, customer outreach, and social channels of publicity ride high. If you own your own delivery fleet, internal design department, or on-site tool and die making unit; is it time to consider bringing your media and brand outreach in-house and under the same roof? Building your own Content Platform takes time, staff, money, and energy. Acquiring a successful Media Property is an economical shortcut to that goal, Read how and why at the Content Marketing Institute article “Why Brands Need to Acquire a Media Company.” Then investigate the acquisition of FixturesCloseUp as the Content Platform for your retail outfitting Brand immediately below or in detail under the “Site for Sale” Menu above.
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Fixtures Close Up Quick-Read:
FixturesCloseUp.com WordPress Site: 7,900+ Active Posts
FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
Value of backlinks estimated at $122,795 (Based upon 1% Top Link basis)
Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)
For all details and estimates of Fair Market Value
see Site for Sale Menu at top.
Since FixturesCloseUp is all about Content, predictions for 2016 are a roadmap to what lies ahead. Whether your interest is on-site branding, or industry-wide wheel-and-spoke positioning like FixturesCloseUp to feed traffic to your main site, these prognostications might be for you too. Link out to download your Content Marketing Predictions for 2016 Infographic courtesy of Curata and MarketingProfs.com. Swing on back to see the leg-up FixturesCloseUp can provide to your Content Marketing efforts as an owned wheel-and-spoke, thought-leadership, and brand-owned advertising asset by scrolling down to the short list or accessing comprehensive insights under the “Site For Sale” Menu..
Dollies are uncommon, 6-wheel versions moreso, Dollies with Wire Basket unique, and Dollies with Brass-Tone Wire Baskets rarest of the rare. Yes, you want to supply Dollies for those large screen TV purchases and drywall-by-the-stack, but without a Basket where to customers put those small impulse purchases like cables and connectors and drywall screws? Investing in Dollies? Invest in Wire Basket accessories too … Brass-tone or not.
If you are not finding what you need in-store, Lowes® promises even more choices at Lowes.com. No matter what the need … in this case Toilet Seats … Lowes.com is there to help … in English and Spanish apparently. CLICK the thumbnail for an overview of the in-aisle Pallet Rack Mount signage.
To be fair, handicapped bandits should be given parking advantage over run-of-the-mill robbers, as indicated here. Note the requisite robber’s facemask as parking patron definition and limiter. This seen at a multi-purpose commercial incubator building to allow broadest possible choice of what retail or service to rob. Non-handicapped criminals, please do not take this space.
This Mama Marys® Pizza Crust Tower is outfitted with two different Vertical Loop Hooks. Upper Vertical Loop Hooks snap on tho Flatcar Merchandiser allow spacing to be set for any of several size Pizza Crusts and Flatbreads. Within the body of the rack, Vertical Loop Hooks are permanently welded to square profile Bars, setting the spacing for large Pizza Crusts only. CLICK the thumbnail for overview Tubular Steel and Wire Rod construction semi-castered tower. Inspect the two style of Vertical Loop Hooks by browsing the gallery of photos.
If you are not sure exactly what Sporting Goods will be displayed in what fixture, or need flexibility in headlining because offerings will change, maybe it is actually a good instance for use of a Generic Sign. Here “Equipment” seen in Nike® Athletic Footwear and Attire could segue to anything from Frisbees to Baseball Helmets, Badminton Birds to Balls as seasons change. In this instance the merchandise was actually the latter, Balls, Private Labelled for Nike®. Still works well under the generic heading “Equipment.” See the Perforated Metal Gondola Backer with Open Wire Bulk Bin Fronts.
This is high art, not necessarily “High Art,” in a Restroom setting. Creature comforts and civilized touches are always appreciated and exude a sophisticated air. But hanging art this high defeats the purpose, cranes the neck, and interferes with aim. Still the individual pieces are worthy. CLICK the thumbnail for a closer look.
The Stag Head was dramatic propping on its own. Why not use the attention-compelling nature to promote cold-rather scarf purchases? Both are mutually reinforcing in that the Stags Head alone might have appeared very bland and naked. CLICK the thumbnail for alternate view. Scroll down for for Scarf Knot Visual Merchandising and fixtures, and animals in Visual Merchandising at the bottom.
If overcoats and other outerwear obscure, try tying your scarf on nearby props for more exposed merchandising. Here tied to a tree-like prop, the scarf takes on greater prominence. CLICK the thumbnail for alternate broader view of the full display. scroll down for more scarf outfitting and merchandising in retail. Go directly to the post bottom foe Natural fixtures.
Add visual interest to an extensive store offering of spirits with Curved Gondola in a Serpentine run. Standard C-Channel /Tag Channel follows shelf contours and and supports common approached to product and price information posts. Traverse the aisle in a range of zooms in the gallery of photos below. Store design, fixture supply, and images courtesy of the famous M. Fried Store Fixtures.
If space is a bit tight, you can still use the linearity of Straight Gondola to convey the impression of overwhelming choice. See the thumbnail for assurance that browsing and selection work well for customers at a close distance. Step through the gallery of photos for various in store impressions. Fixture supply, and images courtesy of the famous M. Fried Store Fixtures (Visit their Showroom sometime)