Just the inclusion of designer gold Hang Tabs, adds brand, visual and pricing value to Kate Spade®iPhone® Accessories. See that the gold tabs echo the gold of the Kate Spade logo and kick the packaging quality message up a few notches. A Tiffany-esque color provides unity across the category offerings and contrasts with lesser -brand choices. The individual case designs are positioned to call attention to themselves within the overall Brand context. Many scattered cases made statements. None made group as well as individuals statements as well as Kate Spade®.
Much smaller than your iPhone, this Polaroid® ZIP (powered by ZINK Ink) occupied an unassuming shelf corner in the Apple@ Store. But to me the concept deserved far more promotional effort. I am especially enamored of the parallel branding of ZINK Ink and ZIP printer. Again wide spacing and lack of shelf dividers followed the typical Apple® in-store presentation scheme.
For some in difficult circumstances and without a lifeline, a Cellphone can literally be a lifesaver. So don’t throw out that aged Flip Phone or better yet technologically-outdated 1-year old Apple®iPhone. Donated to a cause like victims of Domestic Violence through social service channels like Hopline®. In-store outreach has a small footprint, and a great design worthy of any retail site. Call your local social service agency and offer floor or sign space for this or other worthy causes.
If the Kate Spade® name is not enough to motivate, the promise that iPhone “Talk is Chic” provides a secondary motivator. The tag line is secondary because Kate Spade is featured backlit and spotlighted, while the positioning statement in gold can only be seen and read from specific angles. CLICK the thumbnail for the Kate Spade primary focus and step through the gallery of photos for stepped views.
Yes you can now run your entire home, heat, lights, cooling and security via smart phone. This oversize cell phone would attract me immediately because I am iPhone®, but does it discriminate against the Android® demographic, much less those wayward Blackberry® users? Overlooking the branding and demographics issue, the pseudo-iPhone hosted a video message of the wonders of modern Smart Home control. Once the video “set the hook” a brochure holder below followed up with a takeaway for those who might be hesitant. As for me, I want the oversize iPhone as wall-mount Smart Phone base-station controller.
Part category delimiter, part intrusive Aisle Invader, these Saddle-Mount Bar Arms help focus browsing the huge offering of iPhone® cases, holsters and protection. See that Aisle Invader colors match that of the main category signage for a more coherent display. Sorry it did not occur to me to check the Android offerings for similar signage and Aisle Invaders, hopefully in a different categorizing color. CLICK the thumbnail and gallery for alternate angles and zoomed details.
A perfect fit. FixturesCloseUp maintains outfitting threads on Apple®, Butterflies and insects, so what better post than this Apple Visual Merchandising from Selfridges, London. I borrowed many but not all of the photos. So do link out to “VM Choice: Apple’s Kaleidoscope of Butterflies for the Wonder Room at Selfridges” courtesy of Retail Design World. Plus they do a much more extensive job describing the miracle in their full article. Remember to return to FixturesCloseUp for the additional Apple and Insect posts I promised below.
Neiman Marcus® courts the iPhone® set with a new 5-Star Rated App. How it can be both introductory “New” and “5-Star Rated” simultaneously, I don’t know. Maybe its a knock-off of a well-liked Android® Version. In any case a good reminder to upwardly-mobile (pun intended) NM customers that “There is an App for that.” CLICK the thumbnail for alternate view.
This Open Wire Nautilus attention compeller for Apple® and iPhone® must be seen to be appreciated. It maintains the broad open feel of the Apple store and storefront. Oscilating spotlights vary the light angle as if to animate the geometrics. Though I am Apple and iPhone (but semi literate in Windows and Android) I’m not sure the meaning of the Nautilus construct other than eye-catching Window Dressing. CLICK the gallery for various zooms. I apologize for not filming a video loop of the lighting effects,. Guess I am just an old fashion still photography man. Maybe on my next visit.
Okay, okay, so Etro® is sold with only an iPhone Case Buy-One-Get-One. Still you gotta admire Etro’s mastery of their market knowledge. Why else offer an iPhone case unless you positively knew your customers were heavily into it? After all, isn’t the iPhone the Mercedes Benz of smartphones? CLICK the thumbnail to see that the Etro brand and logo echoes from iPhone Case to Carry Strap, to Jean label.
Etro® doesn’t miss a trick. Not only do you get an iPhone Case as a Buy-One-get-One with Etro jeans, the case is imprinted inside with laundry instructions … multi-lingual and icon symboled, nonetheless. I am sure this is only a temporary measure … until the Etro Laundry App for iOS and maybe Android rolls out. CLICK the thumbnail the check imprint details.
Staff from Apple® leap to the fore to create a paradigm-shifting auto-regulating thermostat to fill an obviousl need. Even I hate my complex-to-program thermostat and long for a Nest®. At first glance their literature holder may seem ordinary, But low and behold it too offers more, by hinging to swing up. I’m not sure the full advantage, but it might be more forgiving of sideswipes, and would swing out of the way if positioned above shelf items. CLICK through the gallery of images for a better look. Pay particular attention to the mounting tabs in the last frame.
What a surprise to see so many iPhone®, iPod® and Apple® adaptors, cables and connectors in a non-Apple store display. But then it occurred to me that to be viable, Apple connectors and such must be released under some industry standard, even if only Apple chooses to use. Frankly though, Apple, IMHO, often pioneers good improvements. I am a fan of the Lightning Connector which plugs in under any orientation, vs the Android® and other Micro USB styles which are far pickier about orientation. And since everyone’s connectors keep evolving, it takes quite a few Apothecary Jars to create an all-encompassing display. CLICK through the gallery for all views. See that point-of-purchase signage in the form of Apothecary mouth overlays are multilingual.
As with many techno-gadgets shopping is via POP Display with the purchase fulfilled from backstock. This iPod® display literally billboards product in a warehouse club environment. But as long as Apple® has caught your eye, may as well cross sell a few $25 gift cards to the loyal following. And no wavering or dilly dallying here. Hooks are butt welded permanently in place on the backbar, with precisely defined inverted-T cutouts on the carded items. One assumes that Apple gift cards are as advanced as their electronics, and set themselves up perfectly even in POP displays.
Though a powerful and popular brand, Apple seems to be discriminated against by retailers in-store. Maybe it is due to their bricks-and-motar retail competition, online selling, and lack of discounting. I often see Apple products obscured in stores where they have a minority representation, in favor of alternate brands. They are popular and command brand loyalty. But the retailer seems to carry out of necessity, rather than enthusiasm. This Apply item is relegated to a below eye-level shadowy shelf, obscured by a Safer Box and then completely masked by Spider security. Does all this add insult to brand injury? CLICK the thumbnail for alternate view.