I may be late for the actual appliance rollout, but then FixturesCloseUp reports the merchandising and visual approach not the daily retail news. This vertical sign dominates the view with Stainless Steel and Red Porcelain Appliance overtones. I appreciated the echo of red into mannequin apparel, and that the male seemed to be actually using the appliances to do the family wash, with a cross sell to fluffy towels to boot. Check out the display details in the gallery of images. Seen at JC Penney.
Almost as an aside, KitchenAid® offers a Stand Mixer Cookbook with its full display of KitchenAid Mixer Attachments. While the overall display is permanent, the Cookbook Literature Holder itself is of temporary corrugated Magazine Case design and construction. A sales motivator in its own right, would you have put more emphasis on the Cookbook giveaway or not? What about adding to the Cookbook theme with QR Code, and “More Recepies Always Available Online!.” Step through the gallery images to consider the proposition.
Suitable for either short- or long-run manufacture, these All Wire Hand Mixer Table Stands are clean and modern in design, simple and unobtrusive in use. Not much I can say about them because they say it all themselves. Click through the gallery of images to inspect. Seen at Bed Bath and Beyond.
Pedestals should elevate merchandise in visibility and recognition. They should present the “Heroes” and lead the charge in championing a sale. Though I like these tabletop pedestals in-and-of themselves, the overall display fell short of clear communication and impact. I might have cleared the decks of competing merchandise and echoed the “Hero” mixers from their elevated positions to the table top groups of color. Massing the key appliances would improve communication from a distance and reduce visual clutter. Even just taming the appliance cords would help visually. What would you have done given little to work with from the start? See the thumbnail for alternate view.
No missing the function of these Cuisinart® kitchen appliances when both fruit props and the the oversize word “Juice” creates a backdrop. For a more natural pitch and appear on close approach, the fruit props carry the sale through to conclusion. What better than fresh fruit juice from fresh fruit itself. CLICK the thumbnail for a different view.
An orange Shadowbox and display unit provide vivid contrast with the boxed white and green branded Wave Maker® blender stock below. An interior backdrop of citrus slices in closeup adds addition visual texture, and the promise of tasty results. Bravo Hamilton Beach. This point-of-purchase was a lively addition to the small appliance department. CLICK the thumbnail for a change in viewing angle. Do you think the display needed a sign? I think it better without, relying upon the boxed merchandise below.
The Ying and Yang of Metro Open Wire Shelf is just that, the open wire. It sheds dust and dirt, allows light to penetrate lower shelves, and projects a clean modern image. But all that wire and the potential for sight leaks can sometimes take away from some displays. Here wood shelf overlays with diagonal miter corners are used to minimize sight leaks and provide a natural counterpoint and stage upon which to present kitchenware and small countertop appliances. Simple bevels were cut at overlay corners to runaround the Metro Super Erecta Shelf support posts. CLICK through the gallery for ongoing views.
Steamers have been used in restaurant kitchens for decades. Lately Miele® and Gaggenau® offer these appliances for upscale home installation. This Miele point-of-purchase was excellent showing the temping dishes that can be produced outside, with surprise POP inside, offering verbal benefits once you open the door. QR is provided so you can explore the subject in depth. Wall- and Table-top Steamers are both available, with you-fill or completely plumbed water supply. But I suppose I only parrot what the QR could tell you much better. I’d opt for plumbed in water and waste lines if you can afford.
If you need to stand out on the crowded appliance sales floor try something different. Here General Electric® calls attention to itself as an oasis of refreshment. Even I mistook it as the in-store snack bar offering customer amenities. Imagine my disappointment there were no donuts left, but then since I was right there I looked over the GE® display. CLICK the gallery of images for various focuses.
“Better than Any Other Brand” cites KitchenAid® point-of-purchase hoping to carry through on the claim via QR link below. Wisely the main heading and imagery sell ghe benefit “Fresh Longer” rather than the refrigerator hardware itself which stands nearby in mute testimony. Watch for additional posts on Whirlpool, General Electric, ElectroLux, Miele, Gaggenau, Poggenpohl and others. CLICK the thumbnail for a closer look at this point-of-purchase pitch.