Building your branded beverage cooler into the cashwrap runway, or sizing it to easily become an extension thereof, is a great strategy by Pepsi® to get prime positioning for end-of-shopping-trip impulse buys. Look close to see drawdown within the cooler as departing customers treat themselves. Also see how well this cooler design mates with the checkout. Are all precisely this size, height and width?
Only a portion of the usual overall PowerWing concept here, creates a Table-Top Half-Width fixture for Cashwrap use. I might have configured with Wing-Walls on both sides like a standard PowerWing, thinking the standard configuration in short height would cost less. But maybe I am wrong and there is significant savings eliminating the left Wing. Can a professional estimator weight in on the cost of the two alternate concepts? Meanwhile, browse the Half-Half configuration in the gallery of images. Seen at Toys R Us.
Lollipop Trees come in basically one shape but all sizes. They freestone or vertical display surface mount. This Lind’s Lollies® deployment takes up minimal space anywhere, and is perfect for this Slatwall Upright at the cash wrap. Few other items could be sold as well or as densely as lollipops in this location. Seen at Bed Bath and Beyond, with other sweet and salty cash wrap offerings to be seen in the background.
Normally you might not consider low-mounted Wire Baskets in front of the Cashwrap, but GamesStop® has no such reluctance. And you must admit that the upward opening baskets are more visible than the forward-facing Slatwall Literature Racks, though they are more efficient in use of space. What’s a merchandise manager to do? Click through the gallery of images while you ponder the conundrum.
Though not specifically required, a Velcro-mount Directional Arrow makes this ‘See Next Agent” signage just slightly more functional where a long service desk stretches off into the distance. Facing all one way or the other would focus the flow and guide customers quite naturally. But realize that staccato placement with directionals angling off in all directions would present a disheveled appearance. I suggest the slight additional navigation support a very civil addition. I hope you do too,.
The wait time for your lift to altitude at Pocono Skydivers can be a while, others have to go up and then fall back to earth before you can take your turn. Smart marketing to provide waiting risk-takers with diversions like this skydiver branded Bean Bag Toss. If your wait is long enough you can actually get good at the game. My wife was ultimately able to get to 5 scores in a row. Now what amenity can you conceive of to make your customers wait time bearable?
If you are more of the cerebral sort, a fast paced game of Checkers might be just the thing to pass queue wait time. Tic Tac Toe is far too short and easy a game. And full-blown Chess might be so engrossing as to cause you to miss your flight and parachute drop. This amenity the smart idea of Pocono Skydivers for making their queue at the flight line more pleasant and passable. What do you offer your wait line prisoners? Any distraction, any distraction, might make them more appreciative customers.
Yes all Lind’s Lollipops are branded by wrapper, but why not even a self-adhesive Linda’s Logo at the head of this generic Plastic Slartwall Lollipop Merchandiser? A nice compact easily hung unit that dives sales even here at the cashwrap, but it could drive brand and market recognition too. But never fear Linda, FixturesCloseUp notices and reports your point-of-purchase efforts, and wishes you well. See the Slatwall Merchandiser profiled in 6 gallery images below. I wonder what the “Pirate Punch” flavor is like?
How else to merchandise inflatables on a stick than with a Quiver concept like this Pegboard Balloon Tree seen at Babies R Us®. The cashwrap placement is part of the plan. How else to distract a crying kid after hours of shopping for goods and goodies he needs but doesn’t want. The balloon is all that he might appreciate. Step through the gallery of images to consider construction. Note that Zip Ties finalize the Pegboard mount anchorage.