If coffee activates you, see what Dunkin’ Donuts Keurig K-Cups do to excite these strung-up Halloween Ghosts. Their enthusiasm for the Dunkin’ brand is palatable. Fluttering Leaves and shimmering Pumpkins extend the visual merchandising theme more broadly to Fall itself. Much of the decoration is strung on a fabric mesh ribbon, which adds to the ribbon fixture thread here on FixturesCloseUp.
Proud of your Private Label? Show it off and sample it around as here at a Maines Source® Food and Party Warehouse. Free coffee to all comers, with point-of-purchase quality brand promotion. This coffee amenity area was observed to be quite busy, so a hit among patrons, who ultimately, it is hoped, buy the private brand for home, office and party use. Nice branding, Highland Roast®.
I pused to consider two possible uses … Coffee Club Dog Tags to identify members, or Coffe Machine Identifiers so you knew which brew was high-test and which decaf. The former is the more fun explanation. The merchandising story is wicker basket displayed as an adjacency to the actual customer free coffee offering at a Maines Source® Food and Party Warehouse. I almost bought one for “shits and giggles” just to proudly proclaim my coffee-drinker status.
Mountain grown Coffee Beans seem all the more flavorful and rugged merchandised from Burlap Bag lined Galvanized Containers. The scoops and fill-yourself paper bags cater to shoppers who enjoy hands-on engagement. See also that pre-packaged Whole Coffee Beans are also offered for those of a more needy, nervous, and grab-and-go nature. Seen at Kings SuperMarkets, New Jersey.
Eye-level is the preferred merchandising height and this Starbucks® display stakes its claim to just that via air rights. The display is branded on three sides as well as the cooler door. Several ranges of cooler and room temperature merchandise are offered. In this instance a Nestle® Coffin Cooler snuggles nicely under the Starbucks® display. But might it be a challenge to find a complimentary cohabitant across all retail locations. Tour the display via thumbnail and gallery of photos.
A mannequin as spokesmodel points out the ease-of-use of new Keurig 2.0 coffee brewers. And if that is not enough emphasis, JCPenney floats a Keurig departmental logo in the background to make sure you don’t miss the connection. Food-service attired, the mannequin lets you know this is the most professional solution for your coffee drinking habit. CLICK the gallery for zooms.
The Keurig 2.0 rolled out a year ago to negative backlash from consumers as Keurig tried to control its cartridge design and market. But consumers complained that old and third-party cartridges wouldn’t work, and that hot water dispensing was not possible. Here Keurig ups its game to inform that there are benefits to the 2.0 and that the unit now accepts 250+ varieties and 40+ brands. Do also know that third parties offer a workaround to force the 2.0 to accept old cartridges and non-licensed brands. So much for a draconian clamp down on cartridge design. But tip-of-the-hat to this best-of-best point-of-purchase response. CLICK the thumbnail and gallery for additional views.
More and more retail establishments offer in-store amenities to entice customers to linger, shop, and develop an affinity for the place. Fancy coffee brewers like Kuerig are endemic, but don’t forget to entice further with fun flavors. Here the offerings are ever-popular Donut Shop and more exotic Cafe Caramel. Teas for shoppers like my wife would be an added courtesy, and even though Kuerig is self cleaning, I recommend a separate brewer for teas only to preserve the tea flavor uncorrupted. My wife will flush an in-store coffee station 4 times before brewing tea. CLICK the thumbnail for the Kuerig In-Store Coffeee Station. Then compare to coffee amenities below.
Don’t just stand any old coffer pot and paper cups and hope to have interpreted well by customers. An amenity is just as much in the presentation and imagination as the outright offer. This coffee cup napkin holder was a nice in-store embellishment and made the offer special. What could you add to your offer of retail hospitality? CLICK the thumbnail for an angled view.
Though plastic, these Nespresso branded shelf overlays had an almost metallic sheen addend to the perceived value of an already respected name. They were but part of an overall Nespresso sponsored Endcap display. But trying to remain true to my mission, I resisted being distracted and focused on a fixture aspect. CLICK the thumbnail for a second overlay theme.
Pouch Hooks for Bar, Pegboard and Slatwall inhabit specialized merchandising niches. And just as single cell organisms evolved and grew into multicelll, Pouch Hooks have now evolved into a complete Rack. In this case it occupies a narrow propriety niche for for Branded Brew-to-Taste Coffee packets. But a full blown Cambrian Explosion of the Pouch Hook taxonomy may be just around the retail corner. Will the retail world every be the same after the coming of the Pouches? CLICK to see an alternate view.
Given the demanding job of being a teacher in today’s world, a Breakroom is almost a job necessity. So while you pitch Back-to-School for students, don’t forget Back-to-Breakroom essentials for teachers, profs and teaching assistants. I include TA’s having been one in grad school with Computer Mapping the subject. This Top-Mount Aisle Invader makes sure teach sees the merchandise focus. A secure Top-Mount, Wing-Nutted Mount positions the curved sign assembly. The plastic arm was flexible, and I hope flexible enough to survive in-store abuse.
A 3 Pak to go of USDA Organic Coffee offered by Rockin’ & Roastin Coffee just might rock your coffee sales, and at the very least initiate the coffee aficionados in various other roasts. This coffee line rolled out by Aerosmith’s Drummer, Joey Kramer, might garner attention on the shelf because of its unique celebrity origins. But my interest is the organic sourcing, 3 Pak merchandising, and unconventional branded packaging. Maybe “Craft” Coffees are the wave of the future. CLICK the thumbnail for an additional image.
You might enjoy Keurig®, but these Nespresso® brewing offerings are far more festive as in-store courtesy amenity. Couple with a few chocolates and it’s party time at any spa, showroom, boutique, or retail location. And while my wife prefers European chocolate, American-born I am quite happy with home-grown offerings … famous or locally-known. CLICK the thumbnail for a closer look of this pimped-out color-coded, color-array coffee offering in retail.
Point-of-Purchase designers should ponder this sophisticated “point-of-consumption” rack and package design combination. Note that the valve for brewing the coffee direct from the package, is also the hanging point for the tower rack channel. And admire the diagonal nesting of coffee facings. Seen where? At the Mercedes Marque of the largest dealership complex on the East Coast. Did the coffee live up to the package-design expectations? Don’t know. It and the coffee maker were so sophisticated I avoided any attempt to brew. I didn’t want to look like a rube who just fell off the turnip truck (Which I am, by the way).
Being recently faced, this was a very good looking example of coffee merchandised without frills, dividers or auto feed from ordinary shelves. Studies often show however that Shelf Management, dividers, bar trays and auto feed can increase the number of facing rows and columns, plus automatically face and forward product increasing sales. You must be the judge in your own environment, but if you ask me, this display pretty well maximizes product density … though would not auto-feed and auto-face..
I admit I do Starbucks® now and again … “Cafe Mocha Venti, please.” While waiting I enviably shop the coffee paraphernalia. In case nothing floats your boat, Starbucks offers the opportunity to craft your oun personal coffee mug … or create a gift for a caffeine-addicted friend. If nothing else it fits into my “Coffee” and “Chalkboard and Hand Lettered Retail” themes. CLICK the thumbnail for fore and after views.