Building your branded beverage cooler into the cashwrap runway, or sizing it to easily become an extension thereof, is a great strategy by Pepsi® to get prime positioning for end-of-shopping-trip impulse buys. Look close to see drawdown within the cooler as departing customers treat themselves. Also see how well this cooler design mates with the checkout. Are all precisely this size, height and width?
Just because you are Hospitality Retail, doesn’t mean you can’t make a good go of Grocery Retail with a cooler-based offering, fully branded, of course. Items include Shrimp, Salmon Fillets, and other choices I normally might not think of Panera Bread as the source. You decide of the Panera Bread® branding is enough to sell these unrelated lines. I merely comment on the branded upright cooler case as outfitting and merchandising scheme.
The ability of Acrylic to redirect light to its edges is used to good effect here by Monster. No special lighting support is necessary. Existing interior cooler lighting creates the effect automatically. The Monster logo applies adhesively. A stunning green color when lit, to be sure.
If you are going to brand an inshore merchandising cooler, brand it well and brand it hard. Here RockStar does just that for its energy drink line. Though branded on cooler sides, you can’y guarantee visibility in-store. So RockStar brands the glass cooler door even better. Check out a variety of views in the gallery of images. See at a Travel America Center, a good spot for RockStar sales.
Sales are made through the cooler from, but brand promoted and interest raised by fully billboarded sides of this cashwrap-approach beverage cooler. The billboarding stakes a good claim, but look inside to see that beverage handling is via cuts, fixed-width, Open Wire dividers … discourage re-use for inappropriately sized containers. Not a total lock on the retailing real estate, but a help in maintaining the territory. Step through the multi-level billboard branding via Feature Image and gallery views. Not in the main view above that facing and forwarding are a manual affair, no auto feed.
If Grab-N-Go is too cut-and-dried for you, step back in the process to the Ready-To-Cook area. Here everything from single vegetables, to meat and fish, to bundled assortments of both together are ready-to-go, only requiring the final cooking …. no peeling, washing, or other preparation required. Sure Grab-N-Go is good, but wouldn’t Ready-To-Cook and just a bit of heat be all the better? Browse the offerings and merchandising via the gallery of images. Seen at Wegmans®.
Informally packed and cooler stacked I would have no idea what this was and surely ignore in-store. But, ah, tagged Lahmaiun via the C-Channel, now you’re talking. Lahmaiun is Armenian Pizza (of a sort). Unknown in my primarily Polish and Italian home town, but world traveller that I have become (laugh), I can interpret the name if not the informal look anywhere in New Jersey or New York. Armenians and Armenian C-Channel labeling in my home state of Pennsylvania, a bit rare. So I better stock up while I can.
What’s fresher than bakery-fresh? Baker-made but taken-home-to-bake fresh. No chance that the fresh-from-the-oven warmth will fade as you transport bakery bought back to your abode. See that door pricing is by dozen, half-dozen or even each. Yes you can buy and bake just one, if that is your pleasure.
It must be a sale if the entire aisle is a single Coffin Case filled end to end with EZ Peel Shrimp. It would be merchandising to get excited about if not for the stalwart British advice “Keep Calm and Eat Shrimp.” If you are not outfitted with a run of Coffin Coolers this long, maybe you are not yet ready to play with the big boys. Or minimally you’d need to merchandise smaller shrimp. Step through the gallery of images for a sense of scale. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
If you don’t have the freezer space in Frozen, rollout the Palletized emergency Coffin Cases for an EZ Peel Shrimp sales at the store entry. I am not sure if extra Coffin Cases are a store resource or on loan from the Shrimp Better Business Bureau for this promotion. So that low Coffin Cases are not overlooked, an Easel-Mount Sign interrupts the view and calls attention. So that the pricing does not cause arrhythmia, the sign advised “Keep Calm and Eat Shrimp.” (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
The roots of the British “Keep Calm…” propaganda series stretch back to 1939. I’m not sure that “Keep Calm and Eat Shrimp” was one of the originals, but it a good meal of Shrimp would calm me. See that 18 methods of serving are defined, with others implied. Looks like one could survive on shrimp almost indefinitely … and at a good price too. Seen in Warehouse Club retail on this side of the pond. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
Prices were good, so inflatables helped celebrate the bargain. A shrimp shaped inflatable surely would have been better, but where do you find one of those on short notice? Part of the balloons purpose here is practical. To interrupt the “sight leak” and cause the eye to focus on the Shrimp merchandising in the foreground. A larger sign and more balloons might help, but still staff understood that the infinite view to the back of the store would short-change the shrimp sale. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)