I normally would not consider Nail Polish to be a Bulk Binnable item. But Five Below turns their proprietary Nail Spot department into a riot of playful colors with their own Hashtag for following: #5BNailCrush. I might have keyed #FiveBelow, but once I see the #5B it is memorable enough to link to NailSpot (Crush?) or any other 5B thread. Plus I appreciate the savings in keystrokes. Very “today” 5B, very today. Browse the extensive offerings in the gallery of images.
With a wide array of fragrance choices, Lancome® steps and tiers its point-of-purchase fixture for better display. The outfitting might work best if offerings were arranged small-to-tall, front-to-back to reinforce the stepsed tiers. How might that be accomplished? See the related post below. But first browse the gallery of images to inspect in detail here. And do not neglect the main image of layup successive flower die cuts as an interesting dimensional addition. (Apologies that the glass overlay reflections make photography difficult).
How do you insure the correct Lancome® Fragrance Tester is returned to the correct location in the point-of-purchase display? A recess that matches the correct bottle shape enforces appropriate return. Labeling the recess reinforces name recognition by browsing customers and allows a graceful way to price the selection.
This well-ordered and well-organized Elizabeth Arden display used cosmetics color-coded containers to guide selection. But look close to see that all package tops are embossed with the Elizabeth Arden logograph … a very nice branding touch not missed by FixturesCloseUp. Inspect the display in closeup via the gallery of images, but see the Logograph in the inset photo.
The slightly irregular shape and inverted orientation of this cosmetics display table draws the eye in a way no ordinary, regular, rectangle could, The long narrow shape is well-suited to a Power Aisle presentation. See a lower level is available for additional display (larger items please) or additional back stock to replenish the live display above. See a walkup approach in the gallery of images.
Are your table-top displays too flat and one-dimensional? Maybe a flyover would add depth and an extra level for merchandising product? This acrylic concept does just that and is highly portable to boot. Inspect from various angles in the gallery of images. Seen at Ulta Beauty.
Halloween Nail Polish and glue-on Nails by the Pallet-load. This is going to help make it a most festive Holiday. Browse the gallery of image for a preview of the riot of color, contrasting against a black corrugated Point-of-Purchase display. Look close to see that even the supporting Pallet is painted black.
This Endcap of Cosmetics Brushes uses the bushy product itself to brand the Brushes for the Ulta display. The subtitle is “Your Must Haves!” with an assortment offering broad enough to assure that conclusion. A more spread out display of cosmetic brushes along the gondola median beyond supports and enhances the merchandising possibilities. Seen at Ulta Beauty®
Displaying actual Cosmetic Brushes along the median of alternate Gondola was a wise use of space and dramatic product merchandising at Ulta Beauty. What better way to spread out the full array and selection of beauty aids. Cosmetics themselves were the Gondola and Aisle-front focus. So one cross sold to the other quite nicely. Actual Cosmetics Brush selection was from an Aisle-end Endcap Display. See from a variety of approach angles in the gallery of images. Seen at Ulta Beauty®
Corrugated Point-of-purchase Dimensionals are designed for just that purpose, to be and add dimension. Here that is accomplished with staggered rows of Smashbox product die cuts. Beyond mere die cuts, the silhouettes communicate the shades of Smashbox foundations at large scale. I might have echoed the brand to the cut-outs similar to the wrap-around Skirt (Table Drape) below, but that’s just me and my need for product identification. The actual fixture focus here are the silhouetted die-cuts as dimensional. An inexpensive fix to the need for something large and 3D in the display. Plus they disassemble and ship perfectly flat. Seen at Ulta Beauty®