The sweeping Calvin Klein® arches are graceful, but offer little purchase for clothes hangered merchandise if not for the extensive provision of Ball Stops along the curve. See the run of Ball Stops falls short of the entire rack length, both to avoid jamming items into the tight ending space, and to allow more of the elegant arch to reveal itself. Zoom in for a tight look via gallery of images.
As if these CK casual apparel offerings were not eye-catching enough, Calvin Klein® crafted an arched Rack for more dramatic display. Broad platform bases guarantee stability, particularly if the shopper approaches close, and actually manages to stand on the base. Ball Stops provide hang points … but more on that below. Follow the arch’s graceful curves in the gallery of images.
If the quality of merchandise is conveyed by the quality of fixture and presentation, these Oxygen Bottles must be top shelf stuff. Ring divider system, upright endcaps, rectilinear open wire floor divider, all in gleaming Chrome Plate put the “Pure” in “Pure Oxygen.” Sales seem brisk in that the rack is half empty. Seen in Medical Supply Retail. See an interesting alternate perspective in the thumbnail.
Straight Racks in retail are passé and boring. And if you are the manufacturer, they offer little challenge for those JourneymanMetalworkers out on the shop floor. Even shipping would love to rise to the challenge of boxing a curved fixtures. Up your game as retailer or outfitter with an Open Arc design like this. If you think I am joking about the design challenge, see that the Saddle-Mount Boxer Configuration Faceouts are designed to bypass the supports and traverse the full range of Rack. How’d they do that? Consider the concept in thumbnail and gallery of images below.
No single description captures all the aspects so I take my best stab at a title with “Round End Dunnage Racks.” The row is round-ended, though a closer look shows the ends to be freestanding half-circles, that could themselves be joined to create round islands. The linear units are not an exact match in width to the Round Ends, but match well enough to create this run. Finally I normally consider Dunnage Racks only a single level, but must admit they could stack as here. Please define the units for yourself, but do see how flexible and useful. CLICK through the galley to inspect.
Go all out for full-color display impact with LED End Cap Light Box capability. Slim, round-cornered, and classily designed, this solution will sent your merchandising and store apart. Transparency insert at extra cost, but totally customizable by you. See the thumbnail for a better impression of this in EndCap mount on Green Serpentine Gondola. Complete store design, fixture supply, and images courtesy of the famous M. Fried Store Fixtures, Brooklyn, NY.
Add visual interest to an extensive store offering of spirits with Curved Gondola in a Serpentine run. Standard C-Channel /Tag Channel follows shelf contours and and supports common approached to product and price information posts. Traverse the aisle in a range of zooms in the gallery of photos below. Store design, fixture supply, and images courtesy of the famous M. Fried Store Fixtures.
Seen along both straight aisle and easing aisle intersections these Curved Glass Tables seemed on rollout because only lightly merchandised as yet. Frosted glass gave slightly more presence and prevented sight leak … the eye passing through a presentation with little to focus on in the foreground. CLICK through the gallery for various angles and focuses.
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Euro Fixture: Consecutive Gondola Curve Images Courtesy of CAEM, Italy
The stocking stuffer masthead signage might have been just enough, but why not go all Evergreen with this Christmas Gift Card merchandiser for EndCap. I think the green communicates the Holiday Season well. Complementary typeface colors support the overall theme, with a red color emphasis on the “very.” CLICK the thumbnail for a better look at the curved face, which some in display claim adds merchandising space over square corners. I am still undecided, knowing that a circle (curve) has minimum circumference for area enclosed. That hints that squared corners would create more outside surface per unit area contained. In any event the curved design is more appealing and aids in traffic flow channelization to cash wraps beyond.
As Warehouse Club you might be expected to massively merchandise Winter Wear to this extent, if only to preserve you retail position, name and good reputation. I’m not sure precisely how many colors, styles, sizes and prices are represented, but the display has the effect of communicating that something I need is surely sold here. And what prices can be seen do say “Value.” A very effective and impactful gathering of Winter Wear, but I am sure you agree it says “deep discount” as a merchandising premise. Your approach to communicating value and selection in a non-discount environment would need to be different. CLICK through the gallery for zooms and details of the racking. In particular note the rounded rack corners.
You know you are in an upscale store when offered your choice of leather furniture coverings with tanned hides as the selection samples. The oversize hides deserve an oversize sample holder as in these ceiling hung wrought iron rings. There were used more than once around the store to offer different covering oprions for different furnishing lines. CLICK the thumbnail for ring closup and the gallery for various zooms.
The slightly curved and extended gondola shelf provide the physical framework for this Marzetti® store-in-store display. But the true hero, reinforcing the effect is near perfect fowarding and facing of the salad dressing offering. Why near perfect? Truly I do not see anything amiss, but it can’t possibly be as perfect as it looks, can it? And I hope you agree the store-within-store effect would have been greatly diminished if not so well faced.
Does Curving a Surface Add Display Space? Had I measured the radius in the field I could have done the math and proved or disproved the premise. My guess in this case was yes, curving the display surface allowed the addition of a column of Prepaid Cards. Across the entire display this ends up an increase of 20% or 32 cards. Does that make the extra manufacturing cost worth it? I say yes. CLICK the thumbnail and gallery for additional fires.
Curved encamp displays like this from PaperMate® are visually pleasing and ease traffic into adjacent aisles, regardless of the squarish Base Deck. The effect is far more attractive than fully squared EndCap. CLICK the thumbnail for a closer look at the rounding. Scroll down for various posts on curved display surface use in retail. (Designed by Todd Sturt WestRock SDG)
This Magazine Rack is peninsula shaped, extending forward of the cash wrap. Rounded corners ease the appearance and traffic flow. The bulbous “head” of the peninsula shape adds shelf space to increase the number of magazines offered. The narrower “neck” of the peninsula provides direct access to the cash wrap conveyor. CLICK through the gallery to step through views.
A great psychological “easing” of space and access can be achieved with just a small tweak like this. Mitered, round-cornered and gently curved Endcap make an aisle entry more approachable and the Endcap shopper friendly. In this case there is absolutely no loss of product selling space, though I cannot guarantee that in all cases. I don’t think the Round-Cornered Base Deck projection a problem, but with a grant I am sure ITE (Institute of Transportation Engineers) would come in-store and study traffic flow scientifically for you. CLICK the thumbnail at right for a boarder view.
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Euro Fixture Mitered Gondola Red Label Strip Courtesy of CAEM, Italy
Euro Fixture Mitered Gondola White Label Strip Courtesy of CAEM, Italy
The rough burlap-like nature of this Necktie Form along with its cut-out shape made for impressive display from any forward angle. The neutral color and textured material could background almost any neckwear with equal ease. I am not sure of the awkward view from the rear, but would want to live with it in-store for a while before I passed final judgement. Does it need to be backed by a perimeter wall or can it look good center department just seen from the back when necessary? CLICK the thumbnail for a broader view and the gallery for multiple angles.