A fascinating edge-lit effect, combines with tray color, to capture attention. Not the same artistic theme as the tableware itself, but I would not be ashamed to serve guests this way. And that is the ultimate outfitting question. Are these modern, edge-lit, attention compelling visual merchandising props, or are the serving trays for sale separately? I couldn’t tell. Browse in the gallery below. Seen at Macys®.
The white of fine china and dishware gives way to celebratory themes for this retailer for Christmas. The seasonal colors alone brighten up the department. Holiday selections at the front of the department engage and attract customers … who still may need formal place settings still merchandised to the rear. CLICK the thumbnail for the traditionally required Cookie Plate for Santa. Don’t miss the possibility of even the small seasonal sales.
An interesting stepped display of tableware vertically on display uprights, as well as horizontally across the tabletop. Parallel concept and construction of fixtures gives a good look at patterns and plate edge scallops. See that both a Floor-Height and Table-Height Vertical Displayer are part of the outfitting series, brought to you courtesy of VA Displays, NJ. CLICK the thumbnail for a closer look. Scroll down for more tableware merchandising concepts.
EDITORS NOTE: No remuneration is involved in creation of FixturesCloseUp posts. I do not publish Product Releases directly, but if you have an unusual fixture use in retail, my 110,000+ annual visitors might be interested. Fire off an email to me. I am happy to provide my readers with ideas and choices.
Does sales of cupcake-papered homemade fudge in a swank department store elevate this ordinary glass Cake Displayer to the status of fancy Bell Jar? I don’t know but the fudge sales alone amid the Purses was a bit anachronistic itself. CLICK the thumbnail for a closeup view. From a distance one could not tell if cupcakes, candles or fudge. Scroll down for related threads.
Whip up interest in the Summer Season and the fun of going barefoot in Flip Flops, with miniature Flip Flop Place Setting Name Tag Holders. Here for sale off-season at clearance prices, but I would deploy as fun Price Tag Holders for the Flip Flops in the Shoe Department Directly. CLICK the thumbnail for boxed view. Then follow the trail of Flip Flop post below. Seen at Pier 1 Imports.
The Lutron Headquarters Showroom seems laid out for a fine feast. Look close to see that Seating Placards are actually advertising for various Lutron offerings from lighting and controls, to automated shades. CLICK the gallery for various zooms.
Selling tableware in open sets means the customer can mix and match sizes and styles from loose stock. While maintaining a good inventory, divided racks like these keep all erect and facing the customer. See that they work for round, oval, square and rectangular plates. Also see a small cookware department beyond, allowing students, singles, bachelors and bachelorets to outfit a studio apartment cooking and eating space in one visit.
If most tableware lies flat on the shelf, how do you get it to stand out in a crowded store?Here is a radical display idea from Pier 1 Imports®, both in terms of small scale bulk merchandising and vertical orientation. From a distance you can see where china and tableware are to be found. And the curious display draws interest even if tableware was not your original goal. CLICK on the thumbnail for a broader view. Then continue your tour of Pier 1 Imports outfitting below.
Lemons and oranges add color to modern black and white table settings and housewares propping. Here I would say a vibrant color food prop is needed to soften and round out the visual, though the tableware is glorious. CLICK the thumbnail for a closer look. Would you have used fruit or some other food prop? Consider some of the alternatives in the links below.
Don’t sell “Tableware” … sell the dining experience … which in a civilized environment includes food, wine, decor, fixtures, and fittings. A department title of “Tableware” might be great in mass merchandising. But for the good life, “Dine” is a more upscale sizzle to the sell. CLICK the thumbnail for an alternate view. A lit sign with moody departmental lighting also sets a more posh feel. Then compare with other JCPenny outfitting below.
A simpler, easier-to-manufacture version of this Dish Stacker was seen in shelf-edge mass merchandiser retail display. Maybe the inspiration harkens from here, a kitchen and appliance showroom setting. In any event I applaud both this elegant way to present dishware and the simpler retail version. CLICK theough the gallery below to inspect. Then link to the original post.
These inclined dish ware display racks ride the sloped case top, while rear legs hook the case back. Relatively stable if for untouched display only. But for vending to the public, an avalanche is possible if the rear legs loose their grip. I’m not completely comfortable with merchandising via this fixture approach. Are you? CLICK the thumbnail for and alternate view then compare similar display fixtures and more below.
An oversize adaptation of Wire Dividers to create taller binned areas within a run of Endless Basket. The taller height keeps these Cake Plates and Circles standing, but they are in themselves an unusual item for Endless Basket. For truly bulk items dumped into Endless Basket the tall dividers will increase capacity somewhat, but total display volume will still be controlled by the low frontfence. CLICK the thumbnail for another look.
Though you need to look closely, this Triple-Play Custom Plate Holder is backed by a Bar System. A forward face provides a wood backdrop against which plates, square or round, can be presented. Click through the gallery to see that arms are adjustable for various plate sizes and even a Label Holder is built into the system. Individual Plate Holders can be slid sideways to create Single- and Double-Play displays too.
The curvilinear, almost free-form Plate Holder raises two questions. What was it originally designed for, because plates are a far from perfect fit (see side view above). More interestingly, was it cast as seen (molded?) or heat bent from a rod of acrylic? It did serve its purpose admirably, however. And was an item of interest in and of itself.
Again Christmas starts to slid into the pre-Halloween focus with eye-catching black tableware. Standardfixture hardware displays the plates upright at the shelf edge for easy selection. I’s say a bit early for Christmas, but I have been involved in ad campaigns that promoted Christmas Layaway as wary as August. So if you have products to promote, maybe you should go for it whe=never you shelf space. CLICK the thumbnail for a broader view.
A bit cutsie for my personal tastes, this themed Cheese Board nevertheless instigates a playful round of Cat and Mouse with shoppers. It does a great job as attention compeller, then allows the eye to wander over other pro-offered treasures. The location, juxtaposed between apparel and women’s shoes also reminded that there was far more to be seen in any Department Store if you care to explore. A very unusual cross sell.
If your customers like a woodsy, natural items, marketing Bosk Cutting Boards sawn directly from logs fits right into the theme of your Cheese merchandising. Maybe a cross-sell to those hearty smoked cheeses would be appropriate. In any event, this will give customers something to consider while waiting for their “Now Serving” number to be called. CLICK the thumbnail for more Bosk marketed at a Wegman’s. See that in other retail incarnations this displayer might sell dish ware or cookware.
Cutlery would get lost amid a formally layout dining table. This “Coat of Arms” approach focuses attention on the merits and individuality of the cutlery offering. In particular note the spoon design. A creative way to sell the knife, fork and spoon as focal point. CLICK the thumbnail for alternate angle.
If you don’t think of formal and IKEA in the same breath, maybe you should. IKEA Tables, glassware, cutlery, and table settings are très chic once IKEA Visual Merchandising takes hold of them. This is so sophisticated that had I not told you, you never would have guessed this is IKEA, CLICK the thumbnail for an alternate angle.