I am unaware of any movie tie-in, but here cosmetics cases carry the theme of “She saw her life in dots” complete with Minnie Mouse. The true source may be “Tratan and Twine” set small at upper left. Movie or not, trust Disney to find new ways of licensing images for in-store merchandising And note that Endcap promotional signage takes up more space than the product offering itself. Now that’s selling the image and lifestyle, even if lifestyle of a cartoon. See various zooms in the gallery of images. Seen at Ulta Beauty®
The signage them of this point-of-purchase cosmetics display reminded one of Theater Posters from the hey day of technicolor, panovision, movie theater productions. Or maybe you think B Sci Fi Movies from the 1950s. In any even it deserved bit of focus from FixturesCloseUp, along with the product color coding along the vertical edge. In full the offerings included “Beyond Brown” Beyond Blue” “beyond Black” and “Beyond Purple.” Step through the gallery of images to tour the display. Seen at Ulta Beauty®
Color coded cosmetics here included “Beyond Brown” Beyond Blue” “beyond Black” and “Beyond Purple.” I was not sure if product differentiation, companion product cross sell, or a bit of both. But it echoed both horizontally and vertically in the display. Browse the horizontal component here in the gallery of images. Seen at Ulta Beauty®
A bit loose fitting for actual Curling Iron Holsters, you might elected to classify these as Slatwall Quivers taxometrically. An unusual aspect of display design was the canted armor-insert Slatwall and Angled Quiver Backplates. Sign Holders were angles to parallel the display surface and step back from the product offerings. See a variety of views in the gallery of images.Seen at Ulta Beauty®
Notice the exact phrase is “Fastidious Facings In Massed Merchandising” not “Mass Merchandising” for this display execution seen at specialty Bath and Body Works not in a general department store environment. I have to admire the precision placement and fastidiousness of arrangement. Yes, one or two items were missing, but it seems floor staff replenishes regularly. The facing of shelves beyond was none too shoddy either. Browse the island display in the gallery of images.
I am not sure of all the extra customer service and support offered, but Target® offers and brands its in-aisle Beauty Concierge Stations for a bit of added shopper attention. Actually I could use some wrinkle cream and eye highlighting after long days in the field for FixturesCloseUp. Maybe next time I will see what the Target Beauty Concierge can recommend. Check the gallery of images for views and links below for alternatives.
Check out this quantity upsell arrhythmia In Hand Soap sales. It presents an interesting Shelf Talker proposition … 4 for $20 or 6 for $24. Do keep in mind that numbers can play an important role in your merchandising pitch. We all know the power of $9.95 vs $10.00. But did you know that $10 visually appears cheaper than $10.00. And that service road speed limits of 27mph are more noticed and memorable than 25mph … as is a discount of 17% vs 15%. So use numbers to your advantage to engage shoppers mentally. And if you want your shelf edge messages to last without becoming dog eared, use Label Strip and Shelf Talkers.
A bit large to be called Trays, yet unusual for anything called an Endcap Shelf this large to be Acrylic. So combining the best of both worlds it is shallow Acrylic Tray, with Shel-like Side Supports. The look is unique and more upscale than a common shelf. The Metal supports add the strength necessary for a fixture this size. See more in the gallery of images.
Being a guy, I am stupid about skin care. So maybe it is possible that your left hand needs different treatment than your right, hence the attraction of a Mix-N-Match Hand Creme promotion. Then again maybe it’s hand vs foot, or face vs buttocks that require the differing salves. In any event it was a new store-entry pitch via small table, auxiliary tray, and schoolboy slate as sign. See if there is some combo for you in the gallery of images.
I am not sure if “tripod” is the anatomically correct description, but this mirror is three-legged after a fashion. And speaking of fashion, fashionable it is in support of Jewelry Counter sales. And while large and generously outfitted, it seems visually recessive within the Jewelry Department, maybe because the chrome finish reflects and refracts the surroundings. Check out the details in the gallery of images.
Contemporary in design this Cosmetics Organizer Tray is interesting enough to be its own “Attention Compelling” point-of-purchase display if allowed to stand upright on the shelf. I don’t even use cosmetics and I was forced to take notice. Check out the appeal from various angles in the gallery of images. What to do and how to merchandise if the retailer chooses to lay flat? Follow the link provided below.
Aisle-Invader-like, this three-sided Tricorne Pegboard-mount Spinner reaches out into the travel way for shopper engagement. Three lines of Amope® merchandise are offered, one per Spinner Face. Formed Wire creates the Framework and pivot points for the Spinner Body. Use the gallery of images to shop the free-wheeling offerings. Use the link below to delve further into Backplate details.