FixturesCloseUp Now Reports Instantly On Instagram

FixturesCloseU on Instagram
FixturesCloseUp Now On Instagram

Can’t wait for your Retail Outfitting news? Get Fixture news broadcast direct from center store as it happens. If you like the individual Instagram fit out photos, follow up later on FixturesCloseUp.com when the expanded, multi-photo review gets posted. Can’t wait for that full review to make its way online? Email me for expedited handling of your request.

Check it out and be among the first to follow. Visit…
Instagram.com/FixturesCloseUp/

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FCU FixturesCloseUp For Sale or Sposnsoship2

FixturesCloseUp 2015 Nov Yearly Totals

For a Quick Read of FixturesCloseUp Assets
And Strategies for use in marketing fixtures to retail 
See the Site for Sale Menu at top.

For Content Marketing insight see…
75% of B2B Buyers Rely on Content Research

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Content Readership At Trade Shows

Trion Merchandising Solutions GlobalShop Booth 4
Case Study: Content Readership At Trade Shows

Fixtures_Close_Up___independent_Retail_Fixtures_and_Point-of-Purchase_Component_Reviews_and_Photos_in_a_Searchable_Idea_Database_for_OutfittingQUESTION: Of all the techniques of outreach, is blog content read at, or during, trade shows? I was curious and posted the irreverent “Foamcore Fixture Audience At GlobalShop”  at daybreak on March 23, the first day of Globalshop 2016. The blog post was promoted the same as any of my Content Marketing efforts … Tweeted, LinkedIn Share, Google+’d, Pinterest pinned, auto emailed to opt-in email followers, and WordPress auto-shared to opt-in WP followers.

ANSWER:Foamcore Fixture Audience At GlobalShop” posted as Case Study blog content on FixturesCloseUp rose to the Top Posts list for all days of the show. Its peak ranking was position 6 out of 10. But I am not able to discern whether there were more reads from the trade show floor (FixturesCloseUp is Mobile-capable) and hotel suites, than by staff left at the home but trying to follow GlobalShop news remotely. I do conclude that show days need not intrinsically be avoided for Content and promotional outreach by blog. Busy attendees and excluded non-attendees favor the the show as a headline topic.

SAY WOT? You think that should have been an absolute forgone conclusion? I have never seen a study that proved or even implied that non-trade-show floor announcements off-show-site are read or even paid attention to during the event. So Trade Show or not … on-site or off … it appears worth your while to continue to generate and post content.

REMAINING QUESTION: Was the irreverent style of the post describing GlobalShop foamcore decoys as audience generation technique a plus or minus to the post’s success and readership? An ancillary question would be are you ready to be irreverent in your outreach it order to make a Top Post lists? Remember an important marketing axiom is “The greater the risk, the greater the reward.” Re-read “Foamcore Fixture Audience At GlobalShop” now, after-the fact, and let me know what you think as a comment or at info@fixturescloseup.com

On creating a winning Content Marketing Platform also see…
Content Readership At Trade Shows” (This Post)
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,500+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Social Media augmentation of existing fixture brand to 122,473 annual visitors.
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.

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InBound Writer Content Success
Courtesy of InBound Writer

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Exec. Summary: Value of Content Marketing

Cold__Hard_Stats_about_Marketing_and_Content_from_Kapost
Cold, Hard Stats About Marketing and Content, Image Courtesy of Kapost.com

As part of FixturesCloseUp Retail Clip Service I offer this Executive Summary of statistics and facts on Content Management and Marketing gleaned from a much large report published by Kapost. Do link out for a full read, but first scan the consolidated report below, focusing on Content Marketing and Blogs like FixturesCloseUp among B2B firms like you.

The Value of Content Marketing

  • 67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)
  • Brands relying on inbound marketing save over $14 dollars for every new customer acquired (source)
  • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing (source)
  • Using inbound tactics saves an average of 13% in overall cost per lead (source)
  • 78% of CMOs think custom content is the future of marketing (source)
  • Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)
  • 41% of marketers confirm marketing content’s positive ROI (source)

Content Marketing via Blogs, Social, and Video

  • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)
  • 61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)
  • 70% of consumers prefer getting to know a company via articles rather than ads. (source)
  • Brands that create 15 blog posts per month average 1,200 new leads per month (source)
  • 82% of marketers who blog see positive ROI for their inbound marketing (source)
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)

If you like what you read above, investigate FixturesCloseUp® as an in-house Content asset  via “Quick Read” and “Use Strategies” lists below or in agonizing detail including four Fair Market Value estimates under the “Site For Sale” Menu.

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,500+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Social Media augmentation of existing fixture brand to 122,473 annual visitors.
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.

On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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InBound Writer Content Success
Courtesy of InBound Writer

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Content Marketing Trust Quotients

 

Definitive Guide to Engaging Content Marketing Marketo Consider These Stats
Why Content Marketing? Consider These Stats from Marketo®

Content Marketing is more than the ability to control your own marketing destiny. It has advantages normal marketing and advertising can’t offer. According to Marketo®Definitive Guide to Engaging Content Marketing” …

  • 71% of consumers trust solutions that provide useful information — without trying to sell them something.
  • 85% of consumers trust solutions that take the time to walk them through various paths toward decisions.
  • 62% of consumers trust solutions that provide information and tools for using the products they’ve bought.
  • 85% of consumers trust solutions that use ads and sponsored content to share information or address a need.

$3 or less per post YellowShort on Content-Marketing-content for your retail fixtures and outfitting? You are in luck because the easiest way to gain Content audience and market share is to buy it. And FixturesCloseUp can be acquired to shorten your Content path-to-market. For other articles on addressing the Fixtures Market look immediately below. For the “Quick Read” on specific FixturesCloseUp assets and benefits, and “Recommended Use Strategies” scroll down just a bit farther. Want to learn more or debate the issue beyond that? Check the uber-detailed “Site for Sale” Menu above right which includes Estimates of Fair Market Value. Or just call or email me.

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,900+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
  • Value of backlinks estimated at $122,795 (Based upon 1% Top Link basis)
  • Readership target Retail Fixturing, Outfitting, Retail Point-of-Purchase
  • No heavy waste circulation in Flooring, Lighting, HVAC, Mannequins, etc.
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Newly established FixturesCloseUp LinkedIn Company Page
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
  • 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

 

InBound Writer Content Success
Courtesy of InBound Writer

On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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18 Channels for Fixture Marketing

18_Leading_Marketing_Channels_for_Industrial_Marketing_Success Main
Image Courtesy of Mark Gottlieb

18 Fixture Marketing Channels YellowIf you are on the manufacturing side of FixtureCloseUp’s readership, this post is for you. No one in Marketing leaves any rock unturned in looking for business. Link out to “18 Leading Marketing Channels For Industrial Marketing Success” by Mark Gottlieb to insure you checked under all the right rocks. The list includes the traditional tried-and-true as well as new, techy, and cutting edge. Before linking out, test yourself. See if you can correctly list all 18 channels in advance. More importantly, are you using all to good effect? If not maybe call Mark for more insight. He’s a righteous Marketing dude. Note in particular his 1 Million+ LinkedIn Group members below.

Mark Gottlieb
Independent Marketing Consultant
Business Agent for FixturesCloseUp

LINKEDIN: http://www.linkedin.com/in/mgconslts
LISTOWNER:  Social Media Marketing Innovators LinkedIn Group
MODERATOR:  Social Media Marketing LinkedIn Group
(1 Million+ Members)
BLOG: http://markthemarketer.wordpress.com/

REFERENCE: Righteous Dude
as defined in the famous movie “Ferris Bueller’s Day Off”

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FCU FixturesCloseUp For Sale or Sposnsoship2

For FixturesCloseUp Traffic Stats
and Fair Market Value Calculations

See the “Site for Sale” menu top right.

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How to Buy Niche Media for Fixture Marketing

Niche_Media__Should_You_Build_or_Buy_Your_Audience_
Should You By A Niche Media Site for Retail Fixture Marketing

 

$3 or less per post YellowAggressive in you marketing … or want to be? Buy a turnkey niche media property, recommends the Content Marketing Institute article “Build? Buying Niche Media May Be Better. Kraft Foods® and Johnson and Johnson® acquired not built their outreach organizations and Media assets. Why not you in retail and point-of-purchase fixtures? Read the article for the “Hows” and “Whys.” Then ask what is stopping you from dominating Retail Fixtures as a niche market? Research FixturesCloseUp as the path to domination directly below or in detail under the “Site for Sale” menu above.

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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FCU FixturesCloseUp For Sale or Sposnsoship2

 

FixturesCloseUp Business Agent:

Mark Gottlieb,
Mark Gottlieb Consulting
Phone: 201-647-0199
Email: mgconslts@aol.com

Tony Kadysewski
FixturesCloseUp
Phone: 570-578-9223
Email: Tonyka@ptd.net

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,100+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 15,500 photo pins
  • 428,446 Annual Page Views (2015 total).
  • 122,473 Annual Visitors Annually (2015 total)
  • Posts scheduled out through end of February 2016
  • 700+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
Stats_‹_Fixtures_Close_Up__Years_Stats_2015
FixturesCloseUp Traffic Trends Through 2015

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Blogs 13x More Likely to Generate ROI

Web
75% of Marketers Generate Positive ROI from Content

Maybe not wisdom for the ages, but the main quote above and 4 more in the gallery below embody the latest knowledge on Content Marketing and Blogs as trusted information sources. (Stats and slides courtesy of Contently, eMarketer, Marketing Profs, Forrester Research, Hubspot, and Kentico.) Browse, think on the advice given, then know that you can purchase highly-rated Retail Fixtures Content for $3 per post and pin from FixturesCloseUp. Go ahead, try to build enough content and reputation to earn 120,000+ visits and 430,000+ page views per year at your own hourly rate.

Why not buy your professional content for less? Plus a reservoir of hundreds of written draft posts and photography comes with FixturesCloseUp.com to carry you far down the Content Marketing road. See the site’s “Quick Read” stats and assets and “Recommended Uses” below for an overview of the opportunity. For deeper details and insights, including 4 Estimates of Fair Market Value, see the “Site For Sale” menu above right.

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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FCU FixturesCloseUp For Sale or Sposnsoship2

FixturesCloseUp Business Agent:

Mark Gottlieb,
Mark Gottlieb Consulting
Phone: 201-647-0199
Email: mgconslts@aol.com

Fixtures Close Up Contact Information

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222

LINKEDIN: www.linkedin.com/in/tonykadysewski/
EMAIL: Tonyka@ptd.net
CELL: 570-578-9223

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,100+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 15,500 photo pins
  • 428,446 Annual Page Views (2015 total).
  • 122,473 Annual Visitors Annually (2015 total)
  • Posts scheduled out through end of February 2016
  • 700+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Social Media augmentation of existing fixture brand to 122,473 annual visitors.
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.

#   #   #

On creating a winning Content Marketing Platform also see…
Blogs 13x More Likely to Generate ROI
Content Marketing Predictions for 2016
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

InBound Writer Content Success
Courtesy of InBound Writer

For detailed FixturesCloseUp Traffic Stats & Fair Market Value Calculations
See the “Site for Sale” menu top right.

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Why Fixture Brands Acquire Media Elements

Why_Brands_Need_to_Acquire_a_Media_Company__Here’s_How_ copy
Image Courtesy of the Content Marketing Institute

 

InBound Writer Content Success
Courtesy of InBound Writer

Content, customer outreach, and social channels of publicity ride high. If you own your own delivery fleet, internal design department, or on-site tool and die making unit; is it time to consider bringing your media and brand outreach in-house and under the same roof? Building your own Content Platform takes time, staff, money, and energy. Acquiring a successful Media Property is an economical shortcut to that goal, Read how and why at the Content Marketing Institute article “Why Brands Need to Acquire a Media Company.” Then investigate the acquisition of FixturesCloseUp as the Content Platform for your retail outfitting Brand immediately below or in detail under the “Site for Sale” Menu above.

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,900+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
  • Value of backlinks estimated at $122,795 (Based upon 1% Top Link basis)
  • Readership target Retail Fixturing, Outfitting, Retail Point-of-Purchase
  • No heavy waste circulation in Flooring, Lighting, HVAC, Mannequins, etc.
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Newly established FixturesCloseUp LinkedIn Company Page
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
  • 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

For all details and estimates of Fair Market Value
see Site for Sale Menu at top.

InBound Writer Content Success
Image Courtesy of InBound Write

On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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Fixtures Content For $3 Or Less

$3 or less per post

FixturesCloseUp 2015 Nov Yearly TotalsCutting-edge Marketing Directors long for native-written, quality Content cheap. All the better if Google indexed, well-ranked, professional, and written with actual authority from the get-go. Well today is your lucky day because you could buy nearly 7,500 retail fixture posts, and 18,200 Pinterest fixture photo pins from FixturesCloseUp … the most authoritative, independent Retail Fixture resource on the internet … for less than $3 a post and pin. How authoritative you say? Respected enough to merit 120,000 visitors, and command 430,000 fixtures page views a year … more than some professional retail publications. Readership is totally retail fixtures targeted … no fluff or flooring, mannequins or Musak®.

Say wot? Need professionally curated content once you buy? That’s included to the tune of nearly 750 pre-written fixture posts too. Now just where did you put your corporate checkbook for that Earnest Money and offer? See below for a Quick Read of the offering and Use Strategies. Check the “Site for Sale” Menu for in-depth detail and Estimates of Fair Market Value.

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,750+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
  • Value of backlinks estimated at $112,500 ($15 per high-quality backlink)
  • Readership target Retail Fixturing, Outfitting, Retail Point-of-Purchase
  • No heavy waste circulation in Flooring, Lighting, HVAC, Mannequins, etc.
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Newly established FixturesCloseUp LinkedIn Company Page
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

 

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

 

InBound Writer Content Success
Courtesy of InBound Writer

On creating a winning Content Marketing Platform also see…
Evangelizing Fixture Content
75% of B2B Buyers Rely on Content Research
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
Content Readership At Trade Shows
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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Content Marketing Predictions for 2016

Marketing_Profs_-_Content_Marketing_Predictions_for_2016__Infographic_
Fixture Content Marketing Predictions for 2016 Courtesy of MarketingProfs & Curata

content-marketing-predictions-2016-infographic SummarySince FixturesCloseUp is all about Content, predictions for 2016 are a roadmap to what lies ahead. Whether your interest is on-site branding, or industry-wide wheel-and-spoke positioning like FixturesCloseUp to feed traffic to your main site, these prognostications might be for you too. Link out to download your Content Marketing Predictions for 2016 Infographic courtesy of Curata and MarketingProfs.com. Swing on back to see the leg-up FixturesCloseUp can provide to your Content Marketing efforts as an owned wheel-and-spoke, thought-leadership, and brand-owned advertising asset by scrolling down to the short list or accessing comprehensive insights under the “Site For Sale” Menu..

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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FCU FixturesCloseUp For Sale or Sposnsoship2

FixturesCloseUp Business Agent:

Mark Gottlieb,
Mark Gottlieb Consulting
Phone: 201-647-0199
Email: mgconslts@aol.com

Fixtures Close Up Contact Information

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222

LINKEDIN: www.linkedin.com/in/tonykadysewski/
EMAIL: Tonyka@ptd.net
CELL: 570-578-9223

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,100+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 15,500 photo pins
  • 428,446 Annual Page Views (2015 total).
  • 122,473 Annual Visitors Annually (2015 total)
  • Posts scheduled out through end of February 2016
  • 700+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
InBound Writer Content Success
Image Courtesy of InBound Write

For FixturesCloseUp Traffic Stats & Fair Market Value Calculations
See the “Site for Sale” menu top right.

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Fixtures Close Up Feb Page Views Hit 47,000+

 

FixturesCloseUp Stats February 2016 Main
FixturesCloseUp February 2016 Page Views Exceed 47,000
FixturesCloseUp 2015 Nov Yearly Totals
FCU Yearly Trend

Monthly reads on FixturesCloseUp rose almost 13,000 Pages Views over last year to a new February 2016 record of 47,231. The new multi-column format and expanded illustrated “How to Research Fixtures” menu found favor with users and the industry. Traffic pattern (as opposed to quantity) remains the same with a fall from traditional January peaks. December is always the slowest month in year-end / year start fixture research. It is interesting to note that February 2016 traffic did increase over November 2015 so a broad general trend of increased use continues.

EDITORS NOTE: FixturesCloseUp traffic and trends reflect research of fixtures not sales, delivery, or roll-out. Your traffic trends may vary. Use FixturesCloseUp figures as a benchmark within the industry, and for comparison purposes. You actual experience may vary. Contact me if you care to discuss what I see in the patterns relative to my segment of the industry.

For Fixtures Close Up Statistics over the life of the Site see…
Retail Fixtures Statistics Index Page

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FCU FixturesCloseUp For Sale or Sposnsoship2

FixturesCloseUp Business Agent:

Mark Gottlieb,
Mark Gottlieb Consulting
Phone: 201-647-0199
Email: mgconslts@aol.com

Fixtures Close Up Contact Information

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222

LINKEDIN: www.linkedin.com/in/tonykadysewski/
EMAIL: Tonyka@ptd.net
CELL: 570-578-9223

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,100+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 15,500 photo pins
  • 428,446 Annual Page Views (2015 total).
  • 122,473 Annual Visitors Annually (2015 total)
  • Posts scheduled out through end of February 2016
  • 700+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
InBound Writer Content Success
Courtesy of InBound Writer

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Mystery Fixtures Encountered in Retail

Retail Mystery Fixtures Yellow
Mystery Fixtures In Retail

Even after decades in retail outfitting, I continue to come across fixtures whose use is beyond me, or the solution it provides outside my ken. I always document the puzzling item, post to the FixturesCloseUp website, tag, index, and Pinterest Pin. On philosophical days it is good to revisit the list, reflect, and challenge one’s mind to achieve new levels of retail understanding. If today is such a day for you, take a look at the unknowable and challenge yourself.

For Unusual and often Unknowable fixtures in retail see…
Retail C-Clamp Construct Mystery Fixture
Winter Snow Shovel Whatsit Slatwall Hooked
Cubic Lattice Outfitting in Retail
Mystery Multi-Hook for Slatwall #23
ThinkHat® Mystery Merchandising by Slatwall Hook #22
Scotch® Multi-Function Diagonal Mystery Fixture #21
Ralph Lauren Mystery Fixture #20
Store Navigation Mystery Fixture? #19
Euro Fixture: Reverse J-Hook at Shelf Edge #18
Permanent J-Hook Retail Rack #17
Diagonal Hammer Hook Details #16
Dornbracht® Mystery Fixture #15
Locking Anti-Sweep Hook Hybrid #14
Clamshell Mystery Fixture #13
Rack or Hook Mystery Fixture #12
Retail Eye Candy Whatsit #11
Trident Backplate Concept #10
Undulating Hook-Hung Basket #9
Pigtail Divider for Wire Shelf #8
Flag-Flying Mystery Fixture #7
Slatwall Mystery Fixture #6
Bar-Mount Mystery Fixture #5
Stepped J-Hook Mystery Fixture #4
Twin Hook Mystery Fixture #3
Super-Duty Mystery Fixture #2
Daisy-Chain Mystery Fixture #1
Open Wire Chair Design
Mystery Fixtures Encountered in Retail

For all Mystery Fixture resources…
Mystery Fixtures Pinterest Board
Mystery Fixtures Index Page

Mystery Fixtures in Retail FixturesCloseUp Pinterest Board

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FCU FixturesCloseUp For Sale or Sposnsoship2

See a Quick Read of Site Benefits
Recommended Uses and Estimates of Fair Market Value
Under the “Site for Sale” Menu.

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54,141 Fixtures Close Up Page Views, Jan 2016

FixturesCloseUp January 2016 Stas
FixturesCloseUp January 2016 Record 54,606 Page Views

Long Tail Marketing Courtesy of Chris Anderson, Longtail.com

FixturesCloseUp research spiked at an all time high of 54,141 page views for January 2016 (NOTE: More Page Views than Design:Retail and taking aim at Visual Merchandising and Store Design Page Views but with greater focus on Fixtures than either). This targeting retail and point-of-purchase fit-out, and the continuous monthly traffic increases, speak of a genuine fixture market segment being served. Some might consider FixturesCloseUp “Long-Tail Marketing” … but the INDEX PAGE menu actually contains many mainstream “Head of Distribution” keywords, famous brands, and fixture focuses. Whatever the case FixturesCloseUp is a retail outfitting hit. As for January traffic news consider…

  • FixturesCloseUp traffic statistics as an independent barometer of the retail fixtures industry. Don’t forget that as “Fixture Research” my trend may lead or lag yours in manufacture, sales, or rollout.
  • Check the informative posts immediately below on just what Content Management and Niche Media assets can contribute to your fixture marketing.
  • Browse the FixturesCloseUp Quick Read below on exactly what the site brings to the table.
  • Lastly if you have a fixtures topic not being covered by FixturesCloseUp, drop me a line so I can add coverage for you. FixturesCloseUp currently covers more than 500 fixtures categories and keywords on its INDEX PAGE and PINTEREST BOARD menus. I am always on the lookout for more.

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On creating a winning Content Marketing Platform see…
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
What is the Lifetime Value of a Blog Post
54,141 FixturesCloseUp Page Views, January 2016
FixturesCloseUp: 2015 Retail Fixtures Trends in Review

#   #   #

FixturesCloseUp For Sale, Content Management, Blog

Fixtures Close Up Business Contacts:

Mark Gottlieb,
Mark Gottlieb Consulting
Phone: 201-647-0199
Email: mgconslts@aol.com

Tony Kadysewski
FixturesCloseUp
Phone: 570-578-9223
Email: Tonyka@ptd.net

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,100+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 15,500 photo pins
  • 428,446 Annual Page Views (2015 total).
  • 122,473 Annual Visitors (2015 total)
  • Posts scheduled out through end of February 2016
  • 700+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
  • See all site details and Fair Market Value estimates under SITE FOR SALE
Stats_‹_Fixtures_Close_Up__Years_Stats_2015
FixturesCloseUp Traffic Trends Through 2015

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Impending Slatwire B/P Failure

Impending Slatwire Hook Failure Aux
Impending Slatwire Hook Failure Mail
Pending Slatwire Scan Hook Backplate Failure

 

Impending Slatwire Hook Failure AuxThe cause of this warped backplate might not be weak materials. Customers hanging on the hooks could produce this effect even on a quality hook. But I would ordinarily expect the Frontwires to bend before or along with the Backplate, and that was not the case. Plus deformed backplates were scattered throughout the display. A PE (As a manufacturers Adman I’m a mere EIT) could tell you for sure, but I suspect the backplates of failure. CLICK the thumbnail for another nearby example.

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For Failed Metal Retail Fixtures by Title see…
Impending Slatwire B/P Failure
Failed Grid Faceout On Orange
Butt-Ugly Backplate for Scan Hook
FISH-Tip Fender Bender
Faceout Accident Aftermath
Square Quiver for Boxed Items
Unstable Magnetic Signage
New Slant on Flat Stock J-Hook?
One Pinstop Missing Among Many
Weld Burns Ruin Fixture Finish
Aluminum Boxer-Style Hook Failure
Misshapen Aluminum Hooks
Malleable Aluminum Grid Hooks
So Sorry. Aluminum Hook in Play
Faceout Failure on Slatwire
Failed Reverse Waterfall Hook
How to Avoid Frontwire Sag

For all Failed Retail Fixture resources see…
Failures in Retail Fixturing Pinterest Board“ visual summary.
Failed Retail Fixtures Index Page” for all resources and links

For Slatwire Hooks and Fixtures see…
Slatwire Goes Mobile
Slatwire Unit Wire Baskets
Impending Slatwire B/P Failure
Cuisinart® Fry Pan Faceout J-Hook
J-Hook Backplate Short-Sheeted
New Year Ball Masks by Hook
Window-Mount Slatwire – Slatwall Hook
Mugging Slatwire
Screw-Mounted Slatwall Utility Hook
All-Wire Hook Outfits Slatwire
Slatwire Multi-Hook at JCPenny®
Serpentine Slatwire Scan Hook
Jerry-Rigged Slatwire Hooks
Flatback Slatwire J-Hook
Volleyballs Perch on Slatwire Hooks
Slatwire Linear Multi-Hook for Polish
Slatwire Capable Aisle Invader
Wire Ledge for Grid and Slatwire
Stickball Bats in Slatwall Rack
Slatwire Bat Holders En Masse
Slatwire Baseball Bat Holder
Cantilever Platform for Slatwire
Flat B/P Basket for Slatwire
Wire B/P Basket for Slatwire
Slatwire Bin Employs Adhesive
Strip Rod Merchandiser on Slatwire
Slatwire Octogon Bump for Headbands
Slatwire Erraticism
Curved Shelf on Flat Slatwall”
Slatwire as Bar Merchandiser
Faceout Failure on Slatwire Grid
Toothbrush Hook for Slatwire and Grid

For all Slatwire merchandising resources see…
Slatwire Hooks and Fixtures Pinterest Board
Slatwire Hooks and Fixtures Index Page

For Grey Fixture resources see…
Grey Fixtures Pinterest Board“ for a visual summary.
Grey Fixtures Index Page” for all resources and links

Grey Fixtures FixturesCloseUp Pinterest Board

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Henri Bendel® The New & The Next

Henri Bendel Preferred Client Program Main
Henri Bendel Preferred Client Program Main
Henri Bendel Preferred Client Program

Henri Bendel Preferred Client Program Main“Don’t Miss Out” admonishes this in-store Henri Bendel® outreach. Fill out the card and make sure you get first notice of all that is “The New & The Next” at Bendel. Catchy phraseology, along with a catchy, branded, “Drop the Card Here” container for collections. Bendel® never misses a trick when it comes to self branding. CLICK the gallery for various views. Scroll down for other customer contact strategies.

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For Mail Promotion and Customer Contact see…
Henri Bendel® The New & The Next
Sample Swatching Invitation Ribbon
Moleskine: 40 Years of Hello Kitty
Ferguson® In-Store Outreach
Karen Millen® Handwritten Retail
Personal Invitation from Pada®
Personal Invitation from Pada®
Karen Millen® Age-of-Consent
Postcard from Karen Millen®
6 Language Customer Contact Form
Direct-Mail Direct from Store
Santa Mailbox In-Store
Santa Mailbox In-Store Redux via YouTube
Wolford Customers as Pen Pals
TJMaxx® Spear Catcher

For Postal and Office-Services resources see…
Postal and Office Services Pinterest Board
Postal and Office Services Index Page

For Henri Bendel by post Title see…
Henri Bendel® Branded Hand Mirror”
Henri Bendel® The New & The Next
Henri Bendel® Branded Balloons
Henri Bendel® Branded Dress Form
Geometric Grouping at Henri Bendel®
Henri Bendel® Brand Bone Appetit
Henri Bendel® T-Stand Branded
Henri Bendel® Sunglass Ladder
Bendel® Purse Charm Branding
Henri Bendel Branded Collar Rivet
Henri Bendel® Pointalist Branding
Henri Bendel® Branded Lock
Slot vs Slat at Henri Bendel®
Henri Bendel® Outrigger Waterfall
More Henri Bendel® Outrigger Hooks
Henri Bendel® Branded Backwall
Henri Bendel® T-Stand One-Up
Henri Bendel® T-Stand Two-Up
Shelf Paper by Henri Bendel®
Henri Bendel® Sunglass Plinth
Henri Bendel Tosses Pets a Bone
Henri Bendel® Gems Branded Brown
Henri Bendel® Fashion Art Wall
Henri Bendel Logo’d Base
Henri Bendel Table Cap Logos
Henri Bendel Logo’d Shelf Caps
Henri Bendel Store-Entry Roundel
Bendel ‘Love Henri’ Dress Form
Hugs and Kisses Henri Bendel
Coin Purse Cascade at Henri Bendel
Henri Bendel in Posable Purple
Henri Bendel in Posable Plastic
Henri Bendel Pinstop Hook
Swarovski vs Henri Bendel Hookery

For Henri Bendel resources see…
Henri Bendel Pinterest Board“ for a visual summary.
Henri Bendel Index Page” for all resources and links

Henri Bendel Pinterrest Board

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Henri Bendel® Ring as Pet Collar

Henri Bendel Dog Dish Pet Collar Main
Henri Bendel Dog Dish Pet Collar Main
Henri Bendel Pet Collar

Henri Bendel Dog Dish Pet Collar OverallSometimes you have to look close to spy the Visual Merchandising efforts of a professional staff. This doggie item was spied in Henri Bendel® pet section, but the cross sell was to human rings. Is the Dog Tray an actual Jewelry holder, I suspect so. But positioning in pets appropriate too. CLICK the thumbnail ofr a broader view.

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For Henri Bendel pet related posts see…
Henri Bendel® Ring as Pet Collar
Henri Bendel® Double Branding
Henri Bendel® Branded Pet Fashions
Henri Bendel® Pet Parka Branded
Henri Bendel® Pet Sunglasses
Henri Bendel® Canine Chic
Henri Bendel Tosses Pets a Bone

For Henri Bendel resources see…
Henri Bendel Pinterest Board“ for a visual summary.
Henri Bendel Index Page” for all resources and links

Henri Bendel Pinterrest Board

For all Pet Merchandising resources see…
Pet Merchandising Pinterest Board
Pet Merchandising Index Page

Pet Merchandising Pinterest Board

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Henri Bendel® Double Branding

Henri Bendel Dog Dish Double Branding Main
Henri Bendel Double Branding

Henri Bendel Dog Dish Double Branding DetailFew brands project as strong an identity as Henri Bendel®. Most everywhere you look in-store is the signature brown Henri Bendel® color. But the house never fails to take advantage of other branding opportunities large and small, like this on-item Henri Bendel signature itself. CLICK the thumbnail and gallery for various views. Can you find ways as diverse to promote your brand, color and signature stripes. Share with us how you would do it.

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For Henri Bendel pet related posts see…
Henri Bendel® Ring as Pet Collar
Henri Bendel® Double Branding
Henri Bendel® Branded Pet Fashions
Henri Bendel® Pet Parka Branded
Henri Bendel® Pet Sunglasses
Henri Bendel® Canine Chic
Henri Bendel Tosses Pets a Bone

For Henri Bendel resources see…
Henri Bendel Pinterest Board“ for a visual summary.
Henri Bendel Index Page” for all resources and links

Henri Bendel Pinterrest Board

For all Pet Merchandising resources see…
Pet Merchandising Pinterest Board
Pet Merchandising Index Page

Pet Merchandising Pinterest Board

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Rope-Access Bulk Bin for Balls

Rope Access Ball Bulk Bin Main

A fun way to Bulk Bin items, with the benefit of allowing direct access to any ball at any level or position in the pile. And if you change your mind, replacement is just as easy. CLICK the gallery for various zooms. Do note that binning is on 2 levels, not one giant bin, for easier access. What else might you use this arrangement to merchandise?

 

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For Bulk posts by Title see…
Rope-Access Bulk Bin for Balls
Giant Quiver or Small Bulk Bin?
Euro Fixtures™ Rectangular Produce Bins
Euro Fixtures™ Trapezoidal Produce Bins
Euro Fixtures™Produce Bin Chalkboards
Hand-Crafted vs Mass-Produced Kegs
Snow Boards and Sleds Bulk Binned
Angry Bird in a Bulk Bin
Freestanding, Small-Footprint, Open-Wire Bulk Bin
Euro Fixture: Bulk Binned Beans
Perforated Bulk Bin as Table
Pallet Forces a Vertical Sell
SnowSlider® Bulk Binned
Museum Case Bulk Bin
Tactical vs Strategic Binning
Stanley, Bostich, Werner, Bulk Up
Anti-Social Signs Sold in Bulk
Nike® Branded Bulk Bin for Balls
IKEA® Clear Front Binning
Foam Sheet Binning
Lifetime Stack of Suave®
Wheeled Winter Plush Bulk Bin
Ferragamo vs IKEA Aesthetic
Pier 1 Imports® Drawer Pull Cornucopia
Plastic Bowl, Bulk Bin Tower at Cashwrap
China in Vertical Tower
Bath Puff Tower Bulk Bin
Fire Hydrant Bulk Bin Display
Wilson® Football Bulk Bin
Wilson® Basketball Bulk Bin
Red Dot Bulk Bin Specials
Roll-Away Bulk Bin Sidewalk Sale
Roll-Away Hula Hoop Bulk Bin
Roll-Away Bulk Bin Sign Holder
Tommy Hilfiger® Pillows on Wheels
Bulk Bin Bowed
IKEA Ceiling Rack and Bulk Bin for Pillows
Touch Me Balls in a Bin
Wash Tub Bulk Bins
Nail Polish Bulk Bins
Trouble With Tribbles at WalMart
Sidewalk Bulk Bins for Flip Flops
Half Barrel Bulk Bin
Full-Barrel Bulk Bin
Gertrude Hawk® Crate Tower

For all Bulk resources see…
Bulk Bin Pinterest Board
Bulk Bin Index Page

Bulk Bin Fixtures Close Up Pinterest Board

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Henri Bendel® Branded Hand Mirror

Henri Bendel Branded Hand Mirror Back
Henri Bendel Branded Hand Mirror Back
Henri Bendel Branded Hand Mirror

Henri Bendel Branded Hand Mirror FrontHere Henri Bendel® branding is strong even in an in-store Hand Mirror. Normally FixturesCloseUp reviews Mirrors … branded and unbranded … as in-store amenities not merchandise. But this Bendel branding was so strong I could not overlook it. You can buy it, or jut use it to admire an in-store purchase, the choice is yours. CLICK the thumbnail for an obverse view.

Compare mirror attention compellers at…
Henri Bendel® Branded Hand Mirror”
Macy’s® Tell Me Something Pretty Mirror
Mirror Attention Compeller
18-Sided, Mirrored Pedestal for Table-Top
Wave Mirrors Grace a Spa
Butterfly Mirror Announces Spring
Security Mirror as Wall Clock
Mirrors as Retail Objet d’art
Anti-Theft Mirror or Wall Art?

For Mirrors as Amenities in Retail resources see…
Mirrors in Merchandising Pinterest Board
Mirrors in Merchandising Index Page

For Henri Bendel by post Title see…
Henri Bendel® Branded Hand Mirror”
Henri Bendel® The New & The Next
Henri Bendel® Branded Balloons
Henri Bendel® Branded Dress Form
Geometric Grouping at Henri Bendel®
Henri Bendel® Brand Bone Appetit
Henri Bendel® T-Stand Branded
Henri Bendel® Sunglass Ladder
Bendel® Purse Charm Branding
Henri Bendel Branded Collar Rivet
Henri Bendel® Pointalist Branding
Henri Bendel® Branded Lock
Slot vs Slat at Henri Bendel®
Henri Bendel® Outrigger Waterfall
More Henri Bendel® Outrigger Hooks
Henri Bendel® Branded Backwall
Henri Bendel® T-Stand One-Up
Henri Bendel® T-Stand Two-Up
Shelf Paper by Henri Bendel®
Henri Bendel® Sunglass Plinth
Henri Bendel Tosses Pets a Bone
Henri Bendel® Gems Branded Brown
Henri Bendel® Fashion Art Wall
Henri Bendel Logo’d Base
Henri Bendel Table Cap Logos
Henri Bendel Logo’d Shelf Caps
Henri Bendel Store-Entry Roundel
Bendel ‘Love Henri’ Dress Form
Hugs and Kisses Henri Bendel
Coin Purse Cascade at Henri Bendel
Henri Bendel in Posable Purple
Henri Bendel in Posable Plastic
Henri Bendel Pinstop Hook
Swarovski vs Henri Bendel Hookery

For Henri Bendel resources see…
Henri Bendel Pinterest Board“ for a visual summary.
Henri Bendel Index Page” for all resources and links

Henri Bendel Pinterrest Board

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A Better Way to Fixture Audiences: Buy Content Assets

A_Better_Way_to_Build_Your_Audience__How_to_Buy_Content_Assets_-

Content Development Graphic Courtesy of City Colleges
Courtesy of City College

Blog and Media sites tell stories that can brand, inform, and influence. More importantly for your company they automatically come with an audience. Adorama®, L’Oreal®, Hubspot®, and other well-know names acquired their media and content departments. Why not you in fixtures, point-of-purchase and retail outfitting? Read the “how” and “why” at “A Better Way to Build Your Audience? How To Buy Content Assets” via the Content Marketing Institute. Then investigate FixturesCloseUp as an in-house asset below and in more detail under the “Site For Sale” Menu.

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FCU FixturesCloseUp For Sale or Sposnsoship2

 

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,900+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
  • Value of backlinks estimated at $122,795 (Based upon 1% Top Link basis)
  • Readership target Retail Fixturing, Outfitting, Retail Point-of-Purchase
  • No heavy waste circulation in Flooring, Lighting, HVAC, Mannequins, etc.
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Newly established FixturesCloseUp LinkedIn Company Page
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
  • 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

 

InBound Writer Content Success
Image Courtesy of InBound Writer

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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