This foamcore dimensional added a #D perspective to the Berry Cone visual pitch, as well as the advantage of being self-standing in the window or anywhere inside the store. The only disadvantage is that in this use the creation is backlit, dulling the impact of the point-of-purchase piece. But the Godiva store and Chocolatier beyond were colorful enough to pick up the slack. And crafting Berry Cones in the window engaged passing traffic.
Strands of swamp grass and a small puddle define a foamcore-concept Window Wetland.Merchandising is minimalist as might be expected in a swamp … three pairs of Summer shoes and sandals and a neckerchief for the duck. See that the smallest element, the Dragonfly, seemed to draw the most attention due to placement and minimalism. Step through various zooms below, but inspect paper-winged insect’s construction above. Suggestions on the Dragonfly body appreciated.
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Insects as In-Store Insecticide Icons and Navigation Aid
The Assistant Store Manager pumped my hand enthusiastically and invited all 120,000 FixturesCloseUp readers to come partake of this silhouetted foamcore Bag + Bag promotion. Is it a Two-fer, or more, because looking closely the visual merchandising reads Bag+Bag+Bag+Bag” in words and purses top to bottom. I’ll leave you in suspense, and hope that you will visit a Macys® to browse the offering. And how nice to be so warm received by store management. Maybe FixturesCloseUp reputation preceded me? I enjoyed the handshake, camaraderie, and the casually done visual merchandising.
Feeling bad for recently focusing FixturesCloseUp® attention on Wegmans® (Americas # 1 Grocery), I drove 3 hours to tour a Trader Joes® (Americas #3 Grocery). Though missing Earth Day itself at Trader Joes, the festivities obviously continued for the weekend. So you still have today to get to yourself Joes. Meanwhile admire the store entry foamcore sign in inimitable hand-done Trader Joe® style. See that reusable Shopping Bags are just the start of the Holiday-related offerings. Watch for more Trader Joes® coverage moving forward.
If your Point-Of-Purchase Display is flat-ish, keep this concept in mind to assemble a roundish cap headform from extra die-cut elements. And having the NFLBaseball caps pass through the display body is a unique promotional construct. Foamcore, Gatorboard, or even heavy corrugated could work in this application. Step through the gallery of photos for zooms.
One interesting aspect to this signing approach is that the sign arm is inserted inside the sign, which is a foamcore substrate. The few implementations I have seen were well-behaved, but I wonder if buffeting by passersby can cause tear-through. A seemingly great solution for temporary promotions though. CLICK the gallery of photos for detailed views. This unit Top-Mounts to the Gondola Shelf. Interesting cross tie to Chevrolet and Target Racing.
The precision of this Godola Upright Metal Stamping is what I focused on and admired. Then my inspection broadened to the outriggers that prevent wobble and the foamcore arm construction. This solution has been seen before, but here the level of precision and craftsmanship were what drew me.
OMG! This one idea is worth the cost (free) of your entire subscription to FixturesCloseUp … a metal base that holds a full board of light-weight Foamcore erect. Paint, image or print your message on a Foamcore board, and erect it anywhere with this amazing concept. So cheap and handy, you could easily create your own multi-sign Burma Shave campaign in the Mall concourse or across your own store. CLICK the thumbnail for a close look at function.
The Oster® name floats forward of the point-of-purchase backdrop giving it a three-dimensional presence to compliment that of a true “Osterizer” as pedestaled display “Hero.” Features and benefits are spelled out to the right. Brackground images of ice cubes cascade into (behind) the blender to reinforce the primary benefit of durable “legendary performance.” You may consider it minor, but step through the gallery to see dings and dents to the foamcore Oster name. Hopefully FixturesCloseUp is the only one to notice. Degradation to any display cheapens the brand and sales pitch. Maybe the Oster® name should have been durably die-cast too?
If your branding likeness is highly recognizable, why not use it to lay claim subconsciously to your displays and Visual Merchandising? Few would not associate a star seen in retail with Macy’s. And it actually creates an eye-catching display form in and of itself. For simple die-cut cardboard or foam core , this merchandising looks like a million. CLICK the thumbnail for a tight shot. The swoop of necklace chain and oval jewel contrast nicely with the angular star.
If your surfboard needs to look even more three-dimension yet still remain on a budget, try Styrofoam® cut to shape. It gets the point across immediately. You might research what paints are most compatible with styrophoam before you detail your creations though. CLICK the thumbnail for Base detail as seen at Old Navy®. Scroll down for more Suefing and Old Navy threads.