Trader Joes® doesn’t fool around, employing deep depth (or conversely high-walled) Fencing as the organizing strategy for Coffin Case Freezers that stretch off to the horizon. I wonder just how deep these Open Wire Dividers and the merchandise goes? Get something of an idea from the last frame of the gallery of images.
Here a proprietary shelf management system sits next to a “open stock” unbranded system. The branded has greater shelf presence, but would only be seen if the item was out of stock, while the injection molded plastic and logo embossed parts would be far more costly. The “open stock” system is more recessive visually allowing the merchandise to take center stage in the presentation. Stock pusher paddles and Front Productstops can also be inexpensively pad printed for the Branding you’d love. Both offer width-of-facing adjustment though range of width is unknown, while the stock system offers the taller, more robust, wire lane dividers. Both seem to offer multi-spring push systems to allow tuning of force to merchandise weight.
Coffin Cases themselves have their fans and detractors. Here a Coffin Case Promenade creates a larger overall space in Frozen Foods. And while flagging the most attractive offings with C-Channel Mount Sign Holders, the line of jutting sign angles reminds me of Naval Signal Flags and jumbles the view. I might try leveling the signs. Yes maybe they each individually loose a bit of acclaim, but the overall shopping scene might be more scannable and shippable. Do you agree? CLICK the gallery to step through views.
One of a number of designs to coax Hanover® “pillow packs” and other difficult packaging to stand erect in Frozen. But the freezer aisle becomes a battle ground as you see, with product display becoming the first casualty. Nothing forwarded or faced here, even with a high-wall Tray design. It does however try to brand and reserve the space for the product. CLICK the thumbnail for a broader view of the carnage.
Fewer and lower height walls define this design, while a serrated bottom tries to secure packages and keep them from slipping or slouching. Again customers have literally torn apart the display in search of something to eat. CLICK thumbnail for another view.
Choose … Combine … Create … Archer Farms® spells out how to source Mix & Match Meals with cooler shelf point-of-purchase. The sign holder is a three-dimensional that overrides the lip of the shelf to stay in place. Product organization is via Open Wire Shelf Management System with built-in Auto Feed. The system in use is individual facings rather than full-shelf-width … and advantageous when you might want to change or freshen the Mix & Match planogram yourself over time. New adjacencies could create new mixtures of sales. CLICK through the gallery for various zooms.
With modern life so dependent upon packaged food, even packaged produce, it is almost a shock to see Popbar®Ice Pops and Ice Cream Bars au natural. But if baked goods, meat and fish can lounge around their display cases naked, why not handcrafted Popbars? See the wide ranging choices, flavors, coatings, and colors. The single common element are the ubiquitous wood popsicle sticks.
My wife has been sending baby carrots to work in my lunch, and I really enjoy them. They genuinely are sweet and delicious. It is said that the “baby carrot” marketing revolutionized and revitalized this long overlooked vegetable. Maybe its those big, long, tough mature carrots I remember as woody and saved to feed to wayward horses. No more. I can’t remember the last mature carrot I’ve seen in store. Maybe you need a means of cradling your latest merchandising breakthrough in retail? Take a cue from Green Giant® and Bolthouse® on Open Wire Auto-Feed Trays with clear front Productstops like these for Cooler use. Open Wire not only saves on materials and cost, but promotes wire circulation in cooler environments. CLICK the thumbnail for the alternate brand.
No matter what brand of freezer or cooler shelving you use, this Self-Supporting Fencing design could find application. Product packages anchor the Fencing which could also be used as Dividers. Just test in store, I am not certain of the reaction once stock runs low and packages no longer hold the Fence in place. As a solution might I suggest a Fencing Front Productstop (as here) layered over with short runs as Dividers running front-to-back. Even a minor handful of Dividers placed on top would insure Front Fence stability. CLICK through the Gallery for various uses.
Though difficult to handle and fixture, oversize Pizza and family paks make a dramatic visual statement when forwarded, faced and billboarded. Any of these brands would be pleased with their individual presentation here. Auto-Feed Bar, Tray, and Shelf-Top fixtures all are possible solutions as long as configured for oversize items. Be sure your system adjusts wide enough to accommodate all items, can accept broad or doubled pusher paddles, and allow fine tuning of spring push strength to adjust for any and all weights and loads. This double-wide system accommodates both huge Pizza, and wide horizontal package shapes. See the gallery below.
EDITOR’S NOTE: No remuneration is involved in creation of FixturesCloseUp posts. A well-organized cooler or shelf display is a well-organized display regardless of source. Besides, who would not linger in front an extensive pizza offing like this.